Garuda - Garba Rujukan Digital

Analisis Unsur yang berperan terhadap Repurchase Intention Azqia, Syfa Nur; Danibrata, Aulia
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 3 No. 2 (2023): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v3i2.2150

The purpose of this study was to determine the effect of brand positioning, brand image, and perceived price on repurchase intention for certain products. The design of this thesis research uses descriptive research and causality research, measurement of each variable using a Likert scale with 5 points. This research takes primary data by collecting questionnaire data. This study used a purposive sampling method and obtained 252 respondents. The results of this study indicate that there is a positive influence on brand positioning, brand image, and perceived price on repurchase intention for certain products of fast food.

Elements That Contribute to Customer Satisfaction Danibrata, Aulia; Sutrisno, Nuno; Kusuma , Gabriel Adinda Vidya
Journal of Business Social and Technology Vol. 5 No. 1 (2024): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

The telecommunications business situation in Indonesia currently plays an essential role in the national economy. The rapid advancement of technology in Indonesia is increasing, which causes a high need for adequate telecommunication facilities. This telecommunications need aims to support ease in disseminating information and a tool for communicating from one place to another. The essence of this study is to determine the effect of brand trust, brand equity, and social media marketing on brand loyalty among Telkomsel users. The method used is descriptive quantitative and data collection using primary data in the form of a questionnaire. Respondents in this study were individuals who bought the products at least three times in a particular time. The respondents who were determined by the study were 203 sample people. The analysis technique used is Structural Equation Modeling. The results of this study indicate that brand trust and equity affect brand loyalty, while social media marketing has no effect on brand loyalty. As well as with the outbreak of the COVID-19 virus, the spread is only through online surveys, which are less efficient because they need to interact directly with respondents. This study successfully obtained 214 respondents but only 203 valid or usable data.

The ABCs of Entering Indonesian Market: An International Community Service Program for Thailand’s SMEs Ponziani, Regi Muzio; Danibrata, Aulia; Deitiana, Tita; Susanto, Yulius Kurnia; Firnanti, Friska; Purbasari, Niken; Prasetio, Arton Briyan
International Journal of Community Service & Engagement Vol. 6 No. 2 (2025): International Journal of Community Service & Engagemen
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijcse.v6i2.2767

This community service initiative, conducted on October 17, 2024, at Thailand’s East Park Incubator, aimed to equip Thai SMEs (Small and Medium-Sized Enterprises) with strategies to enter the Indonesian market by addressing digitalization, cultural alignment, and regulatory compliance. Engaging 30 Thai SMEs, the program emphasized leveraging Indonesia’s digital ecosystem including platforms like Tokopedia, Shopee, Instagram, and TikTok to reach its young and huge population of over 212 million internet users, while highlighting demographic advantages such as a young workforce, halal product demand, and strategic geographic positioning. Key discussions covered cultural nuances like relationship-building practices, collective decision-making, and business etiquette to foster trust, alongside regulatory frameworks such as PT PMA requirements and tax policies. Participants demonstrated strong interest in Indonesia’s market potential, with plans or strategies to adopt localized digital marketing, partner with Indonesian businesses, and utilize e-commerce logistics. The initiative underscores the importance of academic-industry collaboration in facilitating cross-border SMEs expansion, fostering economic growth, and enhancing Thailand-Indonesia knowledge exchange through tailored market entry strategies.

Beberapa Faktor Yang Berperan Terhadap Purchase Intention Produk Rachmandanu, Yosan Pratama; Danibrata, Aulia
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 1 No. 3 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v1i3.1190

Overall, the purpose of this research was to determine the effect of brand awareness, brand association, perceived quality, and brand loyalty on purchase intention of Smartphones in Bekasi. The research design used descriptive research and causality research. The sampling method used in this study was purposive sampling and as many as 120 data were obtained from respondents who were in Bekasi. Primary data was used in this research and the data was collected by distributing questionnaires to respondents. The method of analysis used multiple regression equation model. The final results of this research showed that brand association, perceived quality, and brand loyalty have an influence on purchase intention, and on the other side brand awareness does not affect purchase intention.

Elemen-Elemen Yang Terkait Dengan Customer Satisfaction Ramadhan, M Affan Alfi Syahri; Danibrata, Aulia
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 2 No. 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v2i2.1545

This study aims to determine whether there is an influence of utilitarian value, hedonic value, social value, and perceived risk on the customer satisfaction for Shopee application users in Jabodetabek The object used in this research is the Shopee application. The method used for sample selection in this research is using purposive sampling method and taken as many as 103 data that meet the research criteria and the data obtained from data collection using a questionnaire distribution. The method used in this study is the statistical calculation of multiple regression analysis. The results of this study showed that utilitarian value, hedonic value, social value, and perceived risk had an effect on customer satisfaction.

HEDONIC VALUE DAN UTILITARIAN VALUE TERHADAP CUSTOMER SATISFACTION SERTA DAMPAKNYA TERHADAP BEHAVIOR INTENTIONS PRAMITA, MIRANTI WIDYA; DANIBRATA, AULIA
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 1 No. 1 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v1i1.975

The purpose of this research is to examine the effect of hedonic value and utilitarian value impact to behavioral intentions of Customer Bandar Djakarta Bekasi and survey at Bekasi city. The research design used in this research is causality and descriptive research. The sampling in this research was purposive sampling, and uses 255 respondents around Bekasi city. Data for this study is used the primary data where the quetionnaire spreaded to respondents. The methods for the data analysis is structural equation model. The result on this research is hedonic value has not impact to customer satisfaction. Utilitarian value has impact to customer satisfaction. Hedonic value has impact to behavioral intentions. Utilitarian value has not impact to behavioral intentions. Customer satisfaction has impact to behavioral intentions

Optimizing Recruitment Process, Candidate and Employee Data at MAP Active Utoyo, Claraficia Renata; Ananda, Denta Felli; Danibrata, Aulia; Arilyn, Erika Jimena
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol. 2 No. 1 (2023): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v2i1.1873

The MBKM program aims to provide opportunities for students to learn about the work environment directly and develop their abilities. As HR – Recruitment intern, the author is responsible for assisting the recruitment process, managing candidate and employee data at MAP Active. In addition, the author also created a project entitled DarwinBox Recruitment Guidebook as a tool to assist the recruitment process. Overall, the MBKM program has effectively and efficiently helped develop the self-qualities of the participants. The MBKM program makes a positive contribution to participants, companies and society.

Penggunaan Key Opinion Leader sebagai Alat Pemasaran Media Sosial di PT Mitra Aktif Adiperkasa Tbk Onggo, Fillanta Ferent; Ananda, Denta Felli; Danibrata, Aulia; Briliana, Vita
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol. 2 No. 1 (2023): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v2i1.1880

This internship report is intended to explain the author's activities during the internship at PT. MAP Active Adiperkasa Tbk through the Magang Bersertifikat Kampus Merdeka program. This program is aimed at increasing self-competence through work experience, so that it fits the needs of the world of work and the industry you want to target. This report will explain how the author is daily life as part of the retail marketing division. The things that will be explained include the division of tasks within the marketing team, all work assigned by the supervisor to the author, and the final assignment which involves collaboration between the supervisor and the writer which is called the Innovation Project.

SHOPPING MOTIVATION IN CONSUMER LOYALTY PROCESS Kusumaningrum, Ratih Puspita; Danibrata, Aulia
Jurnal Bisnis dan Akuntansi Vol. 25 No. 2 (2023): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v25i2.2253

This study aims to examine the influence of hedonic, utilitarian, and ethical motives in process of forming consumer loyalty. The design that used in this research were descriptive research and causality research, in which variables were measure with 5-point likert scale. The technique that used in this research is non-probability sampling with purposive sampling technique and used 221 respondents who fit the criteria. This research is processes by using Structural Equation Modeling – Partial Least Square. The results of this calculation show that hedonic shopping motivation, utilitarian shopping motivation, and ethical shopping motivation through perceived quality as mediating variable have an influence on repurchase intention.

Elements That Contribute to Customer Satisfaction Danibrata, Aulia; Sutrisno, Nuno; Kusuma , Gabriel Adinda Vidya
Journal of Business Social and Technology Vol. 5 No. 1 (2024): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v4i1.115

The telecommunications business situation in Indonesia currently plays an essential role in the national economy. The rapid advancement of technology in Indonesia is increasing, which causes a high need for adequate telecommunication facilities. This telecommunications need aims to support ease in disseminating information and a tool for communicating from one place to another. The essence of this study is to determine the effect of brand trust, brand equity, and social media marketing on brand loyalty among Telkomsel users. The method used is descriptive quantitative and data collection using primary data in the form of a questionnaire. Respondents in this study were individuals who bought the products at least three times in a particular time. The respondents who were determined by the study were 203 sample people. The analysis technique used is Structural Equation Modeling. The results of this study indicate that brand trust and equity affect brand loyalty, while social media marketing has no effect on brand loyalty. As well as with the outbreak of the COVID-19 virus, the spread is only through online surveys, which are less efficient because they need to interact directly with respondents. This study successfully obtained 214 respondents but only 203 valid or usable data.

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