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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Bisnisman : Riset Bisnis dan Manajemen Sanskara Manajemen dan Bisnis Jurnal REKOMEN (Riset Ekonomi Manajemen) Jurnal Dinamika Manajemen
Ashidiqy, Abu Bakar
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Strategic Risk Management Analysis PT Indo Tambangraya Megah, Tbk. (Case Study Period 2011-2014, Amid Declining Coal Price) Ashidiqy, Abu Bakar; Kurniawan
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 1 No 2 (2019): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

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Abstract

The Management Strategy in mining business companies are unique and specific study, where modern mining was started to produce massive coal in the era of Industrial Revolution in England in 18th (eight teens) century, and throughout the rest of Europe due to Industrial booming, this situation continued to all over the world along with economic growth in which country surrounding where utilization of coal and minerals are required systematically then which a called as modern mining will be exploited continue till today. Decision-makers need a technical strategy and systematic analysis tools to scan the latest trend situation and condition of natural environment business, both external and internal, then assessed it and fixed it. Wheelen, make it Four Basic Elements of Management Strategy, starting with 1) Environmental Scanning, 2) Strategy Formulation, 3) Strategy Implementation, and 4) Evaluation and Control (Monitoring) Performance. In conducting to monitoring or evaluation, measurement tools the performance of the company is essential, Wheelen describes several measuring devices such are Activity Based Costing, Traditional Financial Measures, Balance Score Card, Stake Holders and Share Holders Value. The crucial thing is Enterprise Risk Management (ERM). Research has proven that the ERM in its implementation, need risk management strategies to be able to do early detection, to the survival and sustainability of the company as part of Strategy Management.
Evaluation of Educational Services Marketing Strategy in Increasing Community Interest in Al-Masthuriyah SMA School Eneng Mia Rizkianti; Abu Bakar Ashidiqy
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4501

Abstract

Good management is always needed to maintain business continuity so that it can always grow and develop in strategic and operational decisions of the company. strategy for determining the market and targeting of educational services, strategy for determining market positioning for educational services and marketing mix strategy for education services (marketing mix) at Al-Masthuriyah high school (SMA) which is located on Jl. Raya Cibolang KM 7 No. 03 Rt. 49/10 Dec. Cibolang kaler Kec. Cisaat Kab. Sukabumi zip code (43152). In this study the authors wanted to know how the evaluation of the service marketing strategy carried out by Al-Masthuriah High School, how the students' responses regarding the educational services owned by Al-Masthuriyah High School and this research is a descriptive qualitative approach with data analysis and data collection techniques through observation, interviews, documentation and literature. The results of the data processing research show that the marketing strategy has a significant effect on the level of public trust in educational services and is inversely proportional if the school does not carry out a marketing strategy, there is a lack of student interest in the school because they are not familiar with the school.
Dampak Fitur Live Shopping di Social Commerce terhadap Keputusan Pembelian Konsumen pada Platform e-Commerce di Indonesia Sulistyaningsih, Elli; Ashidiqy, Abu Bakar
Sanskara Manajemen Dan Bisnis Vol. 3 No. 02 (2025): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v3i02.539

Abstract

Studi ini meneliti dampak fitur live shopping terhadap social commerce dan keputusan pembelian konsumen pada platform e-commerce di Indonesia. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 250 responden yang merupakan pengguna e-commerce aktif dan telah berpartisipasi dalam acara live shopping. Analisis dilakukan dengan menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa fitur live shopping secara signifikan meningkatkan keterlibatan social commerce, yang pada gilirannya berdampak positif terhadap keputusan pembelian konsumen. Selain itu, fitur live shopping memiliki efek langsung dan signifikan terhadap perilaku pembelian. Temuan ini menyoroti pentingnya pengalaman belanja interaktif dan real-time dalam menumbuhkan kepercayaan konsumen dan mendorong niat pembelian. Studi ini memberikan wawasan teoritis dan praktis untuk platform e-commerce, menyarankan strategi untuk mengoptimalkan fungsi live shopping guna meningkatkan keterlibatan konsumen dan daya saing pasar.
Does Modern Consumerism Bring Sustainability in Responsible Consumer Behavior? The Case of Household Waste in Indonesia Ardhiyansyah, Andri; Ashidiqy, Abu Bakar; Jaman, Ujang Badru
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.9342

Abstract

Urbanization, globalization, and economic growth in Indonesia have changed consumer behaviors, leading to more household waste and environmental damage. Modern consumerism, fueled by a neoliberal economic model, worsens these issues as Indonesia’s waste management systems fail to keep up with the increasing waste from growing urban and middle-class populations. This study examines how knowledge, personalization, and word-of-mouth marketing, three components of contemporary consumerism, affect sustainable and ethical consumer behavior, particularly with regard to home trash management in Indonesia. A quantitative technique was used, and 370 Indonesian homes were surveyed. A structured questionnaire with a Likert scale (1–5) was used to gather the data, and (SEM-PLS 3) was used for analysis. The findings demonstrated that word-of-mouth, personalization, and informativeness had a major influence on the intention to decrease waste as well as the formation of waste reduction behaviors. In turn, these behaviors and intentions strongly indicate long-term, responsible behavior. These findings underscore the crucial role of modern consumerism’s components in shaping responsible waste management practices. As the urban and middle-class demographics continue to grow, the implications for Indonesia’s waste management systems are profound, suggesting a critical need for targeted interventions that leverage personalization and social influence to promote sustainability.
Is Awareness Enough to Change Consumer Behavior? The Moderating Role of Social Norms in Sustainable Behavior Ashidiqy, Abu Bakar; Riany, Meutia; Ardhiyansyah, Andri
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 2 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i2.2910

Abstract

Household waste management remains a significant environmental issue in Indonesia, particularly in urban regions such as West Java. There have been increased public campaign and environmental education efforts, but it does not always mean behavioral change in adopting sustainable consumption patterns. This study investigates the impact of environmental concern on environmentally responsible consumer behavior and the moderating role of social norms, and analyzes three antecedents of environmental concern: consumer education, influencer credibility, and product information clarity. Using a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 230 West Java consumers at household level using online and offline questionnaires. The results indicate that environmental awareness plays a significant role in sustainable behavior, and social norms positively moderate this effect. In addition, consumer education, influencer credibility, and product information quality all play a significant role in the formation of environmental awareness. The findings endorse the relevance of the Theory of Planned Behavior (TPB) for understanding sustainable consumption and offer an integrative model consolidating the cognitive, communicative, and normative dimensions. This study presents pragmatic takeaways for campaign developers and policymakers both, pointing out that it's not only a matter of awareness but also shaping facilitative social environments to drive long-term behavior change.
Co-Authors Andri Ardhiyansyah Eneng Mia Rizkianti Kurniawan Riany, Meutia Sulistyaningsih, Elli Ujang Badru Jaman