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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Bisnisman : Riset Bisnis dan Manajemen Business Management Jurnal Dinamika Manajemen Sciences du Nord Community Service
Ashidiqy, Abu Bakar
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Strategic Risk Management Analysis PT Indo Tambangraya Megah, Tbk. (Case Study Period 2011-2014, Amid Declining Coal Price) Ashidiqy, Abu Bakar; Kurniawan
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 1 No 2 (2019): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

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Abstract

The Management Strategy in mining business companies are unique and specific study, where modern mining was started to produce massive coal in the era of Industrial Revolution in England in 18th (eight teens) century, and throughout the rest of Europe due to Industrial booming, this situation continued to all over the world along with economic growth in which country surrounding where utilization of coal and minerals are required systematically then which a called as modern mining will be exploited continue till today. Decision-makers need a technical strategy and systematic analysis tools to scan the latest trend situation and condition of natural environment business, both external and internal, then assessed it and fixed it. Wheelen, make it Four Basic Elements of Management Strategy, starting with 1) Environmental Scanning, 2) Strategy Formulation, 3) Strategy Implementation, and 4) Evaluation and Control (Monitoring) Performance. In conducting to monitoring or evaluation, measurement tools the performance of the company is essential, Wheelen describes several measuring devices such are Activity Based Costing, Traditional Financial Measures, Balance Score Card, Stake Holders and Share Holders Value. The crucial thing is Enterprise Risk Management (ERM). Research has proven that the ERM in its implementation, need risk management strategies to be able to do early detection, to the survival and sustainability of the company as part of Strategy Management.
Evaluation of Educational Services Marketing Strategy in Increasing Community Interest in Al-Masthuriyah SMA School Eneng Mia Rizkianti; Abu Bakar Ashidiqy
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4501

Abstract

Good management is always needed to maintain business continuity so that it can always grow and develop in strategic and operational decisions of the company. strategy for determining the market and targeting of educational services, strategy for determining market positioning for educational services and marketing mix strategy for education services (marketing mix) at Al-Masthuriyah high school (SMA) which is located on Jl. Raya Cibolang KM 7 No. 03 Rt. 49/10 Dec. Cibolang kaler Kec. Cisaat Kab. Sukabumi zip code (43152). In this study the authors wanted to know how the evaluation of the service marketing strategy carried out by Al-Masthuriah High School, how the students' responses regarding the educational services owned by Al-Masthuriyah High School and this research is a descriptive qualitative approach with data analysis and data collection techniques through observation, interviews, documentation and literature. The results of the data processing research show that the marketing strategy has a significant effect on the level of public trust in educational services and is inversely proportional if the school does not carry out a marketing strategy, there is a lack of student interest in the school because they are not familiar with the school.
Does Modern Consumerism Bring Sustainability in Responsible Consumer Behavior? The Case of Household Waste in Indonesia Ardhiyansyah, Andri; Ashidiqy, Abu Bakar; Jaman, Ujang Badru
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.9342

Abstract

Urbanization, globalization, and economic growth in Indonesia have changed consumer behaviors, leading to more household waste and environmental damage. Modern consumerism, fueled by a neoliberal economic model, worsens these issues as Indonesia’s waste management systems fail to keep up with the increasing waste from growing urban and middle-class populations. This study examines how knowledge, personalization, and word-of-mouth marketing, three components of contemporary consumerism, affect sustainable and ethical consumer behavior, particularly with regard to home trash management in Indonesia. A quantitative technique was used, and 370 Indonesian homes were surveyed. A structured questionnaire with a Likert scale (1–5) was used to gather the data, and (SEM-PLS 3) was used for analysis. The findings demonstrated that word-of-mouth, personalization, and informativeness had a major influence on the intention to decrease waste as well as the formation of waste reduction behaviors. In turn, these behaviors and intentions strongly indicate long-term, responsible behavior. These findings underscore the crucial role of modern consumerism’s components in shaping responsible waste management practices. As the urban and middle-class demographics continue to grow, the implications for Indonesia’s waste management systems are profound, suggesting a critical need for targeted interventions that leverage personalization and social influence to promote sustainability.
Sustainability in Business: A Strategic Tool for Long-Term Growth Al-Shaibani, Ebrahim Marwan Ahmed Ahmed; Ashidiqy, Abu Bakar; Putra, Bonse Aris Mandala
Business Management Vol 4, No 4 (2025): Business Management November
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i4.9643

Abstract

Sustainability has emerged as a defining principle of modern business strategy, shaping how organizations compete, innovate, and grow in an increasingly uncertain world. This paper investigates sustainability as a strategic instrument for achieving long-term organizational growth through environmental, social, and governance (ESG) integration. Using a qualitative multi-case approach involving Unilever, IKEA, and Tesla, this study identifies key mechanisms linking sustainability with innovation, stakeholder trust, and resilience. Findings reveal that firms embedding sustainability in strategic decision-making outperform peers in profitability, adaptability, and brand reputation. The paper concludes that sustainability is no longer optional—it is the foundation of enduring competitiveness in the twenty-first century.
Pendampingan Penyusunan Strategi Pemasaran Berbasis Komunitas bagi Petani Ardhiyansyah, Andri; Heliani, Heliani; Riany, Meutia; Harahap, Dea Arme Tiara; Rosyidah, Dania Meida; Ashidiqy, Abu Bakar; Juniansyah, M. Andri
Sciences du Nord Community Service Vol. 2 No. 01 (2025): Sciences du Nord Community Service
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71238/sncs.v2i01.73

Abstract

Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas petani dalam menyusun dan mengimplementasikan strategi pemasaran berbasis komunitas. Sasaran kegiatan adalah kelompok tani “Tani Sejahtera” di Desa Sukamaju, Kabupaten Cianjur, yang selama ini masih menerapkan sistem pemasaran individual dan bergantung pada tengkulak. Melalui pendekatan partisipatif kolaboratif, kegiatan dilakukan dalam empat tahap: persiapan, pelatihan, penyusunan strategi, dan implementasi awal. Hasil kegiatan menunjukkan adanya peningkatan pemahaman petani terhadap konsep pemasaran, penyusunan strategi bersama yang mencakup segmentasi pasar, penentuan harga, dan promosi sederhana, serta mulai terbentuknya sistem distribusi kolektif. Implementasi awal strategi menghasilkan peningkatan harga jual dan efisiensi distribusi, meskipun masih ditemukan tantangan logistik dan perbedaan komitmen antar anggota. Kegiatan ini membuktikan bahwa pendekatan komunitas dapat menjadi solusi strategis dalam memperkuat posisi tawar petani di pasar, serta mendorong transformasi pemasaran dari sistem tradisional menuju model yang lebih terstruktur dan berkelanjutan.
Co-Authors Al-Shaibani, Ebrahim Marwan Ahmed Ahmed Andri Ardhiyansyah Eneng Mia Rizkianti Harahap, Dea Arme Tiara Heliani Kurniawan M. Andri Juniansyah Putra, Bonse Aris Mandala Riany, Meutia Rosyidah, Dania Meida Ujang Badru Jaman