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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Bisnis Dan Industri (EBI) International Journal of Social and Management Studies (IJOSMAS) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Eduvest - Journal of Universal Studies Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Journal of Multidisciplinary Science: MIKAILALSYS WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Senadika Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia
Pahlevi, Akbar
Universitas Jenderal Soedirman, Wijayakusuma Purwokerto, Indonesia
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Pengaruh Brand Image, Store Atmosphere, Gaya Hidup, dan Sosial Media Marketing terhadap Keputusan Pembelian Kopi Janji Jiwa Rita Supermall Purwokerto Setiowati, Erna Putri; Surveyandini, Mayla; Pahlevi, Akbar
PROSIDING SENADIKA : Seminar Nasional Akademik Vol 1 No 1 (2024): PROSIDING SEMINAR NASIONAL AKADEMIK (SENADIKA) 2024
Publisher : PROSIDING SENADIKA : Seminar Nasional Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image, store atmosphere, gaya hidup, dan sosial media marketing terhadap keputusan pembelian kopi janji jiwa Rita Supermall Purwokerto. Populasi dalam penelitian ini adalah seluruh pembeli Kopi Janji Jiwa di Rita SuperMall Purwokerto. Sampel diperoleh sejumlah 100 responden dengan menggunakan metode non probability sampling dan menggunakan teknik penentuan sampel yakni accidental sampling. Penelitian ini menggunakan alat analisis regresi linier berganda dengan bantuan software SPSS statistic 25. Hasil penelitian ini menunjukkan bahwa brand image, store atmosphere, gaya hidup, dan sosial media marketing mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian. Implikasi penelitian ini mengharapkan Kopi Janji Jiwa membangun dan mengkomunikasikan narasi merek yang lebih kuat dengan membagikan asal usul, nilai inti merek, dan perjalanan merek hingga mencapai posisi saat ini. Melakukan kampanye pemasaran yang menekankan rutinitas. Meningkatkan response dan keterlibatan konsumen pada akun sosial media Kopi Janji Jiwa Rita Supermall Purwokerto. Bagi peneliti selanjutnya dapat menggunakan variabel bebas diluar variabel yang diteliti. Menerapkan penelitian serupa di tempat yang berbeda.
The Effect of Organizational Citizenship Behavior (OCB) and Commitment on Employee Performance Through Job Satisfaction as a Mediating Variable in Indonesian SMEs Pahlevi, Akbar; Nirmala, Nirmala
International Journal of Social and Management Studies Vol. 4 No. 5 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i5.370

Abstract

The aim of this research is to analyze the relationship between organizational citizenship behavior (OCB) variables and employee performance, analyze the relationship between employee commitment variables and employee performance, analyze the relationship between organizational citizenship behavior (OCB) variables and job satisfaction, analyze the relationship between employee commitment variables and job satisfaction, analyze the relationship between job satisfaction variables and employee performance. This research method is quantitative through an online survey, research data was obtained by distributing online questionnaires to 435 SMEs owners in Indonesia who were selected using a simple random sampling method. Data analysis used structural equation modeling (SEM) partial least squares (PLS) with the SmartPLS 3.0 software tool. The questionnaire contains statement items and is designed using a 9-point Likert scale. The stages of data analysis are validity testing, reliability testing and direct and indirect hypothesis testing or mediation effect testing. The independent variables in this research are organizational citizenship behavior (OCB) and employee commitment , the dependent variable is employee performance and the mediating variable is the job satisfaction variable. The results of the research show that the organizational citizenship behavior (OCB) variable has a positive and significant relationship to employee performance, the employee commitment variable has a positive and significant relationship to employee performance, the organizational citizenship behavior (OCB) variable has a positive and significant relationship to job satisfaction, employee variables. commitment has a positive and significant relationship with Job Satisfaction, the job satisfaction variable has a positive and significant relationship with employee performance. The novelty of this research is the creation of a relationship model for the variables organizational citizenship behavior, employee commitment, employee performance and the mediating role of job satisfaction variables.
Motivasi dan Peningkatan Jiwa Wirausaha untuk Meningkatkan Pendapatan Masyarakat di Kelurahan Bantarsoka, Kecamatan Purwokerto Barat, Kabupaten Banyumas Zuhaena, Fatwa; Harsuti, Harsuti; Achadi, Ady; Pahlevi, Akbar
Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 3 (2026): Agustus : Komunitas : Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/komunitas.v4i3.382

Abstract

Perempuan yang berpartisipasi dalam program Pemberdayaan Kesejahteraan Keluarga (PKK) di Desa Bantarsoka, Kecamatan Purwokerto Barat, Kabupaten Banyumas, memiliki banyak waktu luang di antara kegiatan kemasyarakatan rutin yang masih kurang dimanfaatkan untuk tujuan produktif. Kondisi ini menunjukkan adanya peluang yang terlewatkan untuk meningkatkan pendapatan rumah tangga. Tantangan utama yang diidentifikasi meliputi penggunaan waktu luang yang tidak efektif, potensi ekonomi lokal yang belum berkembang, keterampilan manajemen bisnis yang terbatas, dan literasi pemasaran digital yang rendah. Program pengabdian masyarakat ini bertujuan untuk memperkuat motivasi kewirausahaan di kalangan perempuan PKK melalui konseling terpadu tentang manajemen diri, kreativitas dan diversifikasi produk lokal, manajemen bisnis dasar, dan literasi pemasaran digital. Program ini dilaksanakan melalui persiapan dan penilaian kebutuhan, sesi konseling interaktif, diskusi, dan evaluasi, yang melibatkan anggota PKK pada tanggal 15 Juni 2026. Hasil menunjukkan peningkatan pemahaman tentang disiplin dan perencanaan kewirausahaan, munculnya ide-ide inovasi produk yang memanfaatkan sumber daya lokal seperti wortel dan batang pisang, dan peningkatan kesadaran akan manfaat pemasaran online untuk memperluas akses pasar dan mengurangi biaya. Program ini diharapkan menjadi landasan bagi pendampingan berkelanjutan yang mendukung pengembangan usaha rumahan dan berkontribusi pada peningkatan kesejahteraan keluarga.
The Influence of Online Customer Reviews, Online Customer Ratings, Convenience, and Trust on Product Purchase Decisions on the Shopee Application among Students in Purwokerto Davita Putri Azaria; Wisnu Wijayanto; Akbar Pahlevi
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.10633

Abstract

The rapid growth of e-commerce has transformed consumer purchasing behavior in online environments, particularly under conditions of information asymmetry and transaction uncertainty. In such contexts, consumers increasingly rely on online customer reviews, online customer ratings, platform convenience, and marketplace trust as evaluative cues in making purchase decisions. This study aimed to examine the influence of online customer reviews, online customer ratings, convenience, and trust on purchase decisions among university students using the Shopee application in Purwokerto. A quantitative approach with a survey method was employed, involving 100 respondents selected through purposive sampling. The respondents were students who had completed at least two purchases on Shopee within the previous six months. Data were collected through questionnaires and analyzed using multiple linear regression. The findings reveal that online customer reviews, online customer ratings, convenience, and trust each have a positive and significant effect on purchase decisions. Among these variables, convenience emerged as the most influential determinant of purchasing behavior. The coefficient of determination indicates that the four independent variables collectively explain 77.7% of the variance in purchase decisions. The study concludes that information quality, platform usability, and consumer trust are critical factors shaping online purchasing decisions in e-commerce environments. These findings contribute to the literature on digital consumer behavior by demonstrating the combined role of informational, functional, and relational factors in purchase decision-making, while offering practical implications for e-commerce platforms to optimize review and rating systems, improve user convenience, and strengthen consumer trust to sustain competitiveness in the digital marketplace.
The Influence of Content Marketing, Online Customer Reviews, Live Streaming, and Flash Sales on Purchase Decisions of Ethica Seply Products at Bindawood Purwokerto TikTok Shop Aulia Azzahra; Wisnu Wijayanto; Akbar Pahlevi
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.10795

Abstract

The growth of TikTok Shop as a social commerce platform has transformed consumer purchasing behavior in the Muslim fashion industry, particularly through digital marketing strategies that integrate product information, real-time interaction, consumer-generated evaluations, and promotional incentives. This study aimed to examine the effects of content marketing, online customer reviews, live streaming, and flash sales on consumers’ purchase decisions regarding Ethica Seply products on TikTok Shop Bindawood Purwokerto. A quantitative approach with an explanatory research design was employed, involving 188 respondents selected through simple random sampling. Data were collected using questionnaires and analyzed through multiple linear regression. The findings indicate that content marketing, online customer reviews, live streaming, and flash sales each have positive and significant effects on purchase decisions. Among these variables, online customer reviews emerged as the most influential determinant, while the four variables collectively explained 67% of the variation in purchase decisions. The study concludes that integrated digital marketing strategies play a significant role in strengthening consumer purchase decisions in social commerce environments. These findings contribute to the literature on digital marketing and social commerce by demonstrating the combined influence of content-based, interaction-based, review-based, and promotion-based strategies on consumer behavior in the Muslim fashion industry. Practically, the study implies that businesses should optimize customer review management, improve content quality, enhance live streaming engagement, and design effective flash sale programs to strengthen consumer trust and engagement.
Co-Authors Abdillah, Lina Achadi, Ady Andhi Johan S Anjelia, Afia Aulia Azzahra Cahyaningtyas Ria Uripi Davita Putri Azaria Enrico Aziezy Harsuti, Harsuti Laksana, Rio Dhani Masita, Tri Esti Nirmala Nirmala, Nirmala Rahab Rahab Ramadhan, Sandi Rizkianto Adi Saputra Saputra, Achmad Adi Saputra, Rizkianto Adi Setiowati, Erna Putri Surveyandini, Mayla Wisnu Wijayanto wisnu wijayanto Zuhaena, Fatwa