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Pahlevi, Akbar
Universitas Jenderal Soedirman, Wijayakusuma Purwokerto, Indonesia
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Pengaruh Brand Image, Store Atmosphere, Gaya Hidup, dan Sosial Media Marketing terhadap Keputusan Pembelian Kopi Janji Jiwa Rita Supermall Purwokerto Setiowati, Erna Putri; Surveyandini, Mayla; Pahlevi, Akbar
PROSIDING SENADIKA : Seminar Nasional Akademik Vol 1 No 1 (2024): PROSIDING SEMINAR NASIONAL AKADEMIK (SENADIKA) 2024
Publisher : PROSIDING SENADIKA : Seminar Nasional Akademik

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image, store atmosphere, gaya hidup, dan sosial media marketing terhadap keputusan pembelian kopi janji jiwa Rita Supermall Purwokerto. Populasi dalam penelitian ini adalah seluruh pembeli Kopi Janji Jiwa di Rita SuperMall Purwokerto. Sampel diperoleh sejumlah 100 responden dengan menggunakan metode non probability sampling dan menggunakan teknik penentuan sampel yakni accidental sampling. Penelitian ini menggunakan alat analisis regresi linier berganda dengan bantuan software SPSS statistic 25. Hasil penelitian ini menunjukkan bahwa brand image, store atmosphere, gaya hidup, dan sosial media marketing mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian. Implikasi penelitian ini mengharapkan Kopi Janji Jiwa membangun dan mengkomunikasikan narasi merek yang lebih kuat dengan membagikan asal usul, nilai inti merek, dan perjalanan merek hingga mencapai posisi saat ini. Melakukan kampanye pemasaran yang menekankan rutinitas. Meningkatkan response dan keterlibatan konsumen pada akun sosial media Kopi Janji Jiwa Rita Supermall Purwokerto. Bagi peneliti selanjutnya dapat menggunakan variabel bebas diluar variabel yang diteliti. Menerapkan penelitian serupa di tempat yang berbeda.
The Effect of Organizational Citizenship Behavior (OCB) and Commitment on Employee Performance Through Job Satisfaction as a Mediating Variable in Indonesian SMEs Pahlevi, Akbar; Nirmala, Nirmala
International Journal of Social and Management Studies Vol. 4 No. 5 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i5.370

Abstract

The aim of this research is to analyze the relationship between organizational citizenship behavior (OCB) variables and employee performance, analyze the relationship between employee commitment variables and employee performance, analyze the relationship between organizational citizenship behavior (OCB) variables and job satisfaction, analyze the relationship between employee commitment variables and job satisfaction, analyze the relationship between job satisfaction variables and employee performance. This research method is quantitative through an online survey, research data was obtained by distributing online questionnaires to 435 SMEs owners in Indonesia who were selected using a simple random sampling method. Data analysis used structural equation modeling (SEM) partial least squares (PLS) with the SmartPLS 3.0 software tool. The questionnaire contains statement items and is designed using a 9-point Likert scale. The stages of data analysis are validity testing, reliability testing and direct and indirect hypothesis testing or mediation effect testing. The independent variables in this research are organizational citizenship behavior (OCB) and employee commitment , the dependent variable is employee performance and the mediating variable is the job satisfaction variable. The results of the research show that the organizational citizenship behavior (OCB) variable has a positive and significant relationship to employee performance, the employee commitment variable has a positive and significant relationship to employee performance, the organizational citizenship behavior (OCB) variable has a positive and significant relationship to job satisfaction, employee variables. commitment has a positive and significant relationship with Job Satisfaction, the job satisfaction variable has a positive and significant relationship with employee performance. The novelty of this research is the creation of a relationship model for the variables organizational citizenship behavior, employee commitment, employee performance and the mediating role of job satisfaction variables.
The Influence of Visual Merchandising, E-WoM, Discounts, and Hedonic Shopping Motivation on Impulse Buying Mr. DIY Consumers in Purwokerto Saputri, Yanti Dwi; Surveyandini, Mayla; Pahlevi, Akbar
ProBisnis : Jurnal Manajemen Vol. 16 No. 06 (2025): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This type of research is quantitative research using a survey method. The population in this study consists of consumers who shop at Mr. DIY stores in Purwokerto, the number of which is unknown. The minimum sample size was determined using the Lemeshow formula, and questionnaires were distributed to 110 respondents using accidental sampling. The analysis tool used was multiple linear regression analysis. The analysis results showed that the adjusted R2 value was 53.1%, and the t-test proved that visual merchandising, e-wom, discounts, and hedonistic shopping motivation had a positive and significant partial effect on impulse buying among Mr.DIY consumers in Purwokerto. This study implies that Mr. DIY needs to ensure that the window display remains clean, bright, and neatly arranged, and ensure that promotional product signs are clearly written. Mr. DIY must increase consumer trust and purchasing interest. Mr. DIY can manage discounts with a well-thought-out strategy, such as offering discounts at certain times or for certain products only. Mr. DIY Purwokerto should adjust its marketing and promotion strategies to attract customers. For further researchers with similar topics, they can add other independent variables or mediating or moderating variables.
Improving Customer Satisfaction at Purwanegara Gas Station in Purwokerto Through Service Quality Sumarnis, Larasati Varahel; Arinastuti, Arinastuti; Pahlevi, Akbar
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Objectives of the research this that is for knowing and analyzing: influence tangible, reliability, responsiveness, assurance, and empathy to customers satisfaction of Pertamina 44,531,33 Purwanegara gas station in Purwokerto. Type of research this is study survey with use approach quantitative. The sampling method used that is non-probability sampling and using technique accidental sampling. Amount samples obtained​ according to formula Cochran of 100 respondents. The data analysis technique used multiple linear regression with IBM Statistics SPSS 25 assistance. Results of the study this show that: tangible has an influence positive and significant to customers satisfaction, reliability influence positive and significant to customers satisfaction, responsiveness not influence positive to customers satisfaction, assurance influence positive and significant to customers satisfaction, empathy influence positive and significant to customers satisfaction. The results explain that hypothesis first, second, fourth and fifth accepted, hypothesis third rejected.
Co-Authors Abdillah, Lina Andhi Johan S Anjelia, Afia Arinastuti Arinastuti Aziezy, Enrico Cahyaningtyas Ria Uripi Laksana, Rio Dhani Masita, Tri Esti Nirmala Nirmala, Nirmala Rahab Rahab Ramadhan, Sandi Rizkianto Adi Saputra Saputra, Achmad Adi Saputra, Rizkianto Adi Saputri, Yanti Dwi Setiowati, Erna Putri Sumarnis, Larasati Varahel Surveyandini, Mayla wisnu wijayanto