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All Journal Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam Prosperity: Journal of Society and Empowerment Jurnal Komunikasi Islam Jurnal Signal JUSTICE: Journal of Social and Political Science Jurnal Selasar KPI: Referensi Media Komunikasi dan Dakwah
Putri, Fitri Ariana
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Religion Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Signal

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STRATEGI KOMUNIKASI PEMASARAN EKOWISATA KAMPOENG DJAWA SEKATUL DALAM MEMBENTUK BRAND IMAGE BERSTANDAR SUSTAINABLE TOURISM DESTINATION (STD) Syaifudin, Ahmad Anif; Indriyani Idris; Fitri Ariana Putri; Rizka Anlina
JURNAL SIGNAL Vol 12 No 2 (2024): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

Since communication technology has experienced rapid progress, at that time many sectors have also developed, one of which is the field of ecotourism marketing communication strategy. Kampoeng Djowo Sekatul Tourism Village is one of the many destinations that implement a marketing communication strategy. The purpose of this study is to analyze the marketing communication strategy of Kampoeng Djowo Sekatul ecotourism in forming a brand image with Sustainable Tourism Destination (STD) standards. This study uses a qualitative descriptive method. The research data used primary data and secondary data. Primary data were obtained through in-depth interviews and field observations. Secondary data is obtained from relevant literature. The results of this study show that Kampoeng Djowo Sekatul applies several marketing communication strategies to shape brand image, namely destination branding, product marketing, promotional media, and public relations. The implementation of the marketing communication strategy has been running well and effectively, but it is not optimal.
Co-Authors Agus Riyadi Indriyani Idris Istikhomah, Fajar Rizka Anlina Syaifudin, Ahmad Anif