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All Journal Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Signal Artinara
Syaifudin, Ahmad Anif
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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KOMUNIKASI PEMASARAN POLITIK: (Studi Atas Strategi Kampanye Politik Anies Baswedan dan Sandiaga Uno pada Pilkada DKI Jakarta) Syaifudin, Ahmad Anif
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 3 No. 2 (2022): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v3i2.656

Abstract

Tujuan dari penelitian ini untuk mengetahui komunikasi pemasaran politik Anies R. Baswedan dan Sandiaga S. Uno dalam pemilu Jakarta tahun 2017 dengan menggunakan teori Marketing Politik Nursal (2004) yang meliputi tiga strategi, yakni: (1) Pemasaran produk politik secara langsung (push political marketing), (2) pemasaran produk politik melalui media massa (pull political marketing), (3) melalui tokoh, kelompok atau organisasi yang berpengaruh (pass political marketing). Metode penelitian ini termasuk kategori deskriptif kualitatif dengan menggunakan paradigma konstruktivisme dan pendekatam studi kasus. Data penelitian diambil dengan interview, pengamatan lapangan serta dokumentasi. Data lapangan yang didapatkan dianalisa menggunakan metode analisis interaktif dari Miles dan Huberman (1984). Hasil penelitian ini menunjukkan pasangan Anies Baswedan dan Sandiaga Uno menggunakan strategi push political marketing; bertemu konstituen politik secara langsung (blusukan). Pass political marketing; memanfaatkan image dan nama besar tokoh seperti Prabowo, Habib Rizieq dan BJ Habibie dan menggunakan influencer politik. Pull political marketing; fokus pada pembentukan simbol dan image politik meliputi: #Salam Bersama, Salam OK-Oce (simbol politik), Tagline “Maju Kotanya, Bahagia Warganya”, Dresscode Baju Putih Berpeci Hitam (image politik).
PELATIHAN PROGRAM SIARAN RADIO SEBAGAI MEDIA ALTERNATIF DI LINGKUNGAN SANTRI Syaifudin, Ahmad Anif; Muizzah, Awendsa Urfatunnisa Tasyaul
Artinara Vol 4 No 1 (2025): Jurnal Artinara Februari 2025
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/artinara.v4i1.117

Abstract

Radio is an important mass media for the public seeking information, entertainment, and education, and Uniss FM Radio with the tagline "Radionya Sobat Kendal" which is managed by students of the Communication Studies Program at UNISS Kendal. Since COVID-19 appeared in March 2020, many changes in the way of life have occurred in society; from how to interact, buy and sell, and maintain health to how to study. From this background, the Community Service Team (PKM) led by Lecturers of Communication Science FISIP UNISS and Uniss FM Radio seeks to take a strategic role that focuses on health and education counseling in the Islamic students' environment. The purpose of this program activity is to provide counseling on the importance of radio broadcast programs as an alternative media in an effort to fight the COVID-19 pandemic in the Islamic students' environment using role-playing and FGD methods. The result of this activity is that students have an awareness of the importance of radio broadcast programs as a medium that provides access to learning and healthy lifestyle information services during a pandemic. In addition, the students understand radio broadcast production management by role-playing as professional radio broadcasters.
STRATEGI KOMUNIKASI PEMASARAN EKOWISATA KAMPOENG DJAWA SEKATUL DALAM MEMBENTUK BRAND IMAGE BERSTANDAR SUSTAINABLE TOURISM DESTINATION (STD) Syaifudin, Ahmad Anif; Indriyani Idris; Fitri Ariana Putri; Rizka Anlina
JURNAL SIGNAL Vol 12 No 2 (2024): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Since communication technology has experienced rapid progress, at that time many sectors have also developed, one of which is the field of ecotourism marketing communication strategy. Kampoeng Djowo Sekatul Tourism Village is one of the many destinations that implement a marketing communication strategy. The purpose of this study is to analyze the marketing communication strategy of Kampoeng Djowo Sekatul ecotourism in forming a brand image with Sustainable Tourism Destination (STD) standards. This study uses a qualitative descriptive method. The research data used primary data and secondary data. Primary data were obtained through in-depth interviews and field observations. Secondary data is obtained from relevant literature. The results of this study show that Kampoeng Djowo Sekatul applies several marketing communication strategies to shape brand image, namely destination branding, product marketing, promotional media, and public relations. The implementation of the marketing communication strategy has been running well and effectively, but it is not optimal.
Co-Authors Indriyani Idris Muizzah, Awendsa Urfatunnisa Tasyaul Putri, Fitri Ariana Rizka Anlina