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All Journal Journal of Economics and Business UBS Journal of Knowledge Management
Prasastia, Nucki
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis of Physical And Non-Physical Work Environment PT. Kakiatna Indonesi To Company Performance Prasastia, Nucki
Journal of Economics & Business UBS Vol. 8 No. 1 (2019): Journal of Economics & Business Unishaduguna Business School
Publisher : Journal of Economics & Business UBS

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Abstract

Company performance in organizations is influenced by many factors among the most important is the influence of physical and non-physical work environment. This research was carried out with the aim of knowing the extent to which the physical and non physical work environment elements affect the company's performance, the research method uses a quantitative descriptive approach involving 30 respondents from 85 populations.     Based on the results of multiple linear regression analysis shows that there are positive and significant effects of physical and non-physical work environment on company performance. The coefficient of determination shows that the performance of PT. Kakiatna Indonesia is influenced by physical and non-physical work environment by 59.0% while the remaining 41.0%.             Based on the research concluded that partially the physical work environment variable correlates to the company's performance, partially the non-physical work environment variable correlates with the company's performance and it is concluded that the physical and non-physical work environment together / simultaneously correlates with the company's performance.
Effect of Risk Analysis in Marketing Aspects Against with Determination Mega Bank Branch Locations Prasastia, Nucki
Journal of Economics & Business UBS Vol. 8 No. 2 (2019): Journal of Economics & Business Unishaduguna Business School
Publisher : Journal of Economics & Business UBS

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Banks have made dramatic changes to risk management in the past decade—and the pace of change shows no signs of slowing. Risk management in banking has been transformed over the past decade, largely in response to regulations that emerged from the global financial crisis and the fines levied in its wake.  While Customer expectations are rising in line with changing technology. This study aimed to find out the relationship between risk on the marketing aspect of Mega Bank’s Branch Office Opening. The case study was taken precisely in the Palu province of Central Sulawesi. This research was conducted using qualitative methods. This analysis describes more about the Mega Bank branch office opening. After that analisis will associated with the risk in the marketing aspect when branches have been opened. In the implementation, the Mega Bank get some signs there will be a risk, so the Mega Bank management should perform analysis early before creating business feasibility study. The data used are deposits, loans, market share and internal. The data coming from Indonesia Bank, Badan Pusat Statistik, Mega Bank internal data and other supporting data.
Optimalisasi Model Service Excellence Untuk Meningkatkan Keputusan Pembelian Pada Platform Pasar Digital UMKM (PaDi UMKM) Trihantoro, Johan; Prasastia, Nucki; Say, Alfonsus B; Saptoprijono, Albertus; Ilyas, Amin; Sonani, Nia
Journal of Knowledge Management Vol 19 No 1 (2025): Transformasi Digital dalam Manajemen dan Sistem Informasi
Publisher : Fakultas Ekonomi Universitas Garut

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Abstract

Penelitian ini bertujuan untuk mengoptimalkan model service excellence dalam meningkatkan keputusan pembelian pada platform pasar digital UMKM, yaitu PaDi UMKM. Di era digital yang berkembang pesat, platform seperti PaDi UMKM menjadi jembatan penting bagi UMKM untuk memperluas pasar dan meningkatkan daya saing mereka. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, di mana data diperoleh melalui kuesioner yang disebarkan kepada pengguna PaDi UMKM. Analisis data dilakukan dengan regresi linear berganda untuk melihat sejauh mana kualitas pelayanan, promosi, dan harga mempengaruhi keputusan pembelian. Hasil penelitian menunjukkan bahwa kualitas pelayanan, promosi, dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Artinya, jika kualitas pelayanan meningkat, promosi lebih efektif, dan harga lebih bersaing, maka keputusan pembelian konsumen akan semakin tinggi. Penelitian ini memberikan kontribusi berharga bagi pengembangan teori service excellence di dunia digital, sekaligus memberi rekomendasi praktis bagi pengelola platform dan pelaku UMKM untuk meningkatkan kinerja mereka. Temuan ini juga membuka peluang untuk penelitian lebih lanjut mengenai faktor-faktor lain yang dapat mempengaruhi keputusan pembelian di platform digital UMKM.
Co-Authors Ilyas, Amin Saptoprijono, Albertus Say, Alfonsus B Sonani, Nia Trihantoro, Johan