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Azizah, Nurul
Universitas Pembangunan Nasional (UPN) Nasional Jawa Timur, Indonesia
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The Effect Of Functional Value, Emotional Value, Value For Money On Repurchase Intention Through Customer Satisfaction As An Intervening Variable In Purchasing Virtual Items For Online Games Mobile Legends: Bang-Bang (Study On Mobile Online Game Users Le Yuliana Yuliana; Nurul Azizah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.8712

Abstract

This study aims to determine the effect of functional value, emotional value, value for money on repurchase intention through customer satisfaction as an intervening variable in purchasing Mobile Legends virtual items: Bang-Bang. This type of research is quantitative research. The sampling technique used non probability sampling with a sample size of 180 respondents. The sample criteria chosen in this study are users of the Mobile Legends application: Bang-Bang in Surabaya who are 16-64 years old and have a history of making purchases at least twice. The data analysis technique in this study used Partial Least Squares (PLS) analysis with SmartPLS 4.0 software. The results in this study indicate that functional value, emotional value and value for money has a positive effect on customer satisfaction. Functional value, emotional value and value for money has a positive effect on repurchase intention. Customer satisfaction has a positive effect on repurchase intention. Keywords: Functional Value, Emotional Value, Value for Money, Repurchase intention, Customer Satisfaction
Pengaruh Perceived Price, Perceived Quality, Dan Self Congruity Terhadap Customer Loyalty Melalui Repurchase Intention Sebagai Variabel Intervening (Studi Pada Konsumen Avoskin Di Shopee Mall) Agnes Maria Rosia Diana; Nurul Azizah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.7708

Abstract

The self-care behavior of the community has increased as a result of the stay-at-home policies during the pandemic. Various product variations have started to emerge as a result of significant consumer interest in skincare. Based on this idea, this research aims to analyze the influence of perceived price, perceived quality, and self-congruity on customer loyalty through repurchase intention as an intervening variable. The sampling method used is non-probability sampling with a purposive sampling technique. The sample consisted of 250 respondents who are Avoskin customers making purchases at Shopee Mall. The data analysis technique used is Partial Least Square (PLS). Based on the results of this research, it can be concluded that perceived price (X1) has a positive and significant effect on customer loyalty (Y), perceived quality (X2) has a positive and significant effect on customer loyalty (Y), self-congruity (X3) has a positive and significant effect on customer loyalty (Y), perceived price (X1) has a positive and significant effect on repurchase intention (Z), perceived quality (X2) has a positive and significant effect on repurchase intention (Z), self-congruity (X3) has a positive and significant effect on repurchase intention (Z), and repurchase intention (Z) has a positive and significant effect on customer loyalty (Y). Keywords: Perceived Price, Perceived Quality, Self Congruity, Customer Loyalty, Repurchase Intention
Pengaruh Brand Equity Dan Brand Love Terhadap Brand Trust Melalui Social Media Marketing Sebagai Variabel Intervening Pada Produk Perawatan Kulit Somethinc (Studi Pada Followers Instagram @Beliacosmetic) Ika Lestari; Nurul Azizah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10094

Abstract

Penelitian ini menganalisis pengaruh Brand Equity dan Brand Love terhadap Brand Trust melalui Social Media Marketing sebagai variabel intervening pada produk perawatan kulit Somethinc, studi dilakukan pada followers instagram @beliacosmetic. Dengan menggunakan metode kuantitatif dan teknik purposive sampling, penelitian ini melibatkan 144 responden. Berdasarkan teknik analisis data uji validitas, uji reliabilitas, uji asumsi klasik, dan uji hipotesis dengan menggunakan analisis jalur dan analisis uji sobel dengan bantuan program pengolahan data menggunakan SPSS untuk windows versi 24. Hasil penelitian ini adalah 1) Brand Equity berpengaruh positif namun tidak signifikan terhadap Brand Trust produk Somethinc 2) Brand Love memiliki pengaruh negatif dan tidak signifikan terhadap Brand Trust produk Somethinc 3) Brand Equity memiliki pengaruh positif dan signifikan terhadap Social Media Marketing produk Somethinc 4) Brand Love memiliki pengaruh positif dan signifikan terhadap Social Media Marketing produk Somethinc 5) Social Media Marketing memiliki pengaruh positif dan signifikan terhadap Brand Trust melalui Social Media Marketing produk Somethinc 6) Brand Equity memiliki pengaruh negatif dan tidak signifikan terhadap Brand Trust produk Somethinc 7) Brand Love memiliki pengaruh positif dan signifikan terhadap Brand Trust melalui Social Media Marketing produk Somethinc.
MEMBANGUN STRATEGI PEMASARAN MELALUI DIGITAL MARKETING PADA UMKM SEBLAK KEKINIAN (SEBLAX) Ivan Imanuel Karinda; Nurul Azizah
Musyawarah: Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2023): Musyawarah: Jurnal Pengabdian Masyarakat
Publisher : Anfa Mediatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/musyawarah.v2i2.593

Abstract

Digital marketing merupakan suatu kegiatan pemasaran atau promosi sebuah merek atau produk menggunakan media digital atau internet dengan tujuan untuk menarik konsumen atau calon konsumen secara cepat. Dalam era digital yang terus berkembang ini, penerapan digital marketing telah menjadi salah satu strategi pemasaran yang paling efektif bagi UMKM. Oleh karena itu, UMKM Seblax harus mengimplementasikan digital marketing sebagai strategi pemasaran produknya, bukan hanya mengandalkan pemasaran secara konvensional. Penelitian ini bertujuan untuk mengetahui implementasi digital marketing pada UMKM Seblax sebagai strategi pemasaran dalam upaya menghadapi persaingan bisnis akibat perkembangan era digital. Penelitian ini menggunakan metode penelitian kualitatif dengan metode pengumpulan data menggunakan metode observasi dan studi literatur. Hasil dari penelitian ini yaitu implementasi digital marketing pada UMKM Seblax terdiri dari membuat brand guidelines, membuat Google My Business, membuat media sosial untuk promosi dan pemasaran produk, membuat website untuk promosi dan pemasaran produk, membuat artikel komersial yang SEO friendly, membuat marketing campaign, serta membuat marketing paid untuk promosi dan pemasaran produk.
The Influence of Personal Ability, Self-Efficacy and Service Quality on Customer Loyalty with Customer Trust as an Intervening Variable Artinegar Azmi Ismail; Nurul Azizah
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.5217

Abstract

This research aims to analyze and describe the influence of Personal Ability, Self-efficacy and Service Quality on Customer Loyalty with Customer Trust as an intervening variable. The data used in this research is primary data obtained through distributing questionnaires online, and secondary data obtained from the Sahabat Motor of Sukodono Sidoarjo Workshop. The sample in the research consisted of 150 respondents with the criteria of using the Sahabat Motor of Sukodono Sidoarjo Workshop services at least three times. The sampling method used in this research was purposive sampling. This research uses the Statistical Program for Social Science (SPSS) Version 27. The results of this research show that Personal Ability has a positive but not significant effect on Customer Loyalty. Meanwhile, Self-efficacy and Service Quality have a direct positive and significant effect on Customer Loyalty. In this case, Customer trust mediates the influence of Personal Ability, Self-efficacy and Service Quality on Customer Loyalty. This research shows that if the Sahabat Motor of Sukodono Sidoarjo Workshop improves Personal Ability, it will create a sense of loyalty for customers. Customers will also continue to use the services of the Sahabat Motor of Sukodono Sidoarjo Workshop because they can be trusted to meet their needs and handle customer complaints well.
Prosedur Clearance In dan Clearance Out TugBoat – Tongkang PT. Patria Maritime Lines Oleh PT. Barito Samudra Sejahtera Cabang Banjarmasin Laily Nurfiana Wardhani; Nurul Azizah
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2023): JULI : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i2.1804

Abstract

Indonesia termasuk kedalam pengekspor batubara terbesar di dunia. Salah satu sarana transportasi laut untuk mengangkut batubara adalah Tugboat dan Tongkang. PT. Patria Maritime Lines adalah perusahaan pelayaran yang memfokuskan layanannya pada transportasi batubara, dan energi lain dari konsensi pertambangan dan berbagai komoditas. PT. Barito Samudra Sejahtera adalah perusahaan yang menyediakan jasa keagenan kapal yang saat ini mensupport operasional kapal PT. Patria Maritime Lines. Tugas dari perusahaan pelayaran, PT. Barito Samudera Sejahtera yaitu mengurus surat-surat Clearance In dan Clearance Out Kapal Tunda dan Tongkang yang akan merapat di Pelabuhan Bongkar dan membongkar atau memuat barang. Penelitian ini bertujuan untuk mengetahui prosedur dan dokumen pendukung yang diperlukan untuk Clearance In dan Clearance Out. Penelitian ini menggunakan observasi, wawancara, dokumentasi, dan studi kepustakaan sebagai metode kualitatif. Ditemukan dalam penelitian ini bahwa sebagai agen, PT Barito Samudra Sejahtera harus mengetahui prosedur Clearance In dan Clearance Out serta dokumen apa saja yang dapat dikembalikan, khususnya yang ada di atas kapal atau kapal tunda dan tongkang pendamping.
Pengaruh Social Media Marketing Activities, Influencer Marketing, dan Brand Image Terhadap Brand Loyalty di Instagram @elzattahijab Akbar Dwi Nurrasyid; Nurul Azizah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.4972

Abstract

This study aims to examine the impact of social media marketing activities (SMMA), influencer marketing, and the influence of brand image on brand loyalty for Elzatta Hijab's Muslim fashion products. Using a systematic quantitative approach, data was collected through closed-ended questionnaires from 204 followers of Elzatta Hijab's Instagram account who met specific criteria. The data analysis method employed in this study was multiple linear regression, with the analysis conducted using SPSS 26 for Mac. The results show that all three variables have a significant impact on brand loyalty, both simultaneously and partially. These findings emphasize the importance of digital marketing strategies in building and maintaining brand loyalty, with influencer marketing being the most dominant factor affecting brand loyalty. The study recommends that companies continue to enhance the quality of their social media marketing activities, collaborate with relevant influencers, and maintain a positive brand image to stay competitive in the market.
Co-Authors Abror El Sahal Achmad Dani Afifuddim Zuhri Agnes Maria Rosia Diana Aida Uyun Salsabil Akbar Dwi Nurrasyid Alvina Kharis Damayanti Anasthasia Marshanda Anggraini Norma Sophie Popilin Anisa Fitri Ramadhani Ardinesyah Hibatul Alim Arlangga Cahyo Gumelar Artinegar Azmi Ismail Atika Rahmawati Bagas Gunantara Bela Ayu Dian Berlian Cinthya Devi Canta Nandiwardhana Citra Kristin Cleodora Beatrice Dendrit Yahya Qadlizaka Dewi Ratih Dwi Andini Alvina Kharis Damayanti Faiza Aulia Novadinastia Fania Putri Nuriska Harya Syandana Ika Lestari Ivan Imanuel Karinda Izaak, Wilma Cordelia Ken Vania Khowin Ardianto Khusnul Khotimah Kriswibowo, Arimurti Laily Nurfiana Wardhani M Daffa Asyhari Moch. Raihan Ramadhani Nur Rahmawati Raka Rizky Raihanfalaach Regista Fabunga Ahmad Rhea Ardhana Risca Kusuma Dewi Rosa Maulida Mardzatus Solikha Siti Ning Farida Siti Nur Azizah Sri Utami U'ud Uda Marlina Yessy Pristika Efendy Yuliana Yuliana