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All Journal Journal of Education and Learning (EduLearn) JUSIFO : Jurnal Sistem Informasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Wilayah dan Lingkungan Journal of Economic, Bussines and Accounting (COSTING) TIJAB (The International Journal of Applied Business) SEIKO : Journal of Management & Business Jurnal Penamas Adi Buana JURNAL GOVERNANSI Jurnal Pengembangan Wiraswasta Procuratio : Jurnal Ilmiah Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL jurnal syntax admiration Jurnal Bisnis Indonesia Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Terapan Manajemen dan Bisnis KARYA: Jurnal Pengabdian Kepada Masyarakat JAMAIKA: Jurnal Abdi Masyarakat Intermestic: Journal of International Studies Jurnal Masyarakat Mengabdi Nusantara Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Musyawarah: Jurnal Pengabdian Masyarakat International Journal of Social, Economic, and Business JIMEK Economics and Business Management Journal
Azizah, Nurul
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Pendampingan Pembuatan Sertifikasi Halal Produk UMKM di Desa Banjaragung, Kecamatan Bareng Faiza Aulia Novadinastia; Nurul Azizah
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8192294

Abstract

Assistance in Making Halal Certification for food and beverage MSME products in Banjaragung Village, Bareng District, Jombang Regency aims to increase understanding of the importance of halal certification to improve the quality of MSME products, increase the selling value of MSME products, and increase the interest and comfort of potential consumers of products from MSME players in Banjaragung Village. The method of implementing this community service activity is socialization and assistance in applying for halal certification for free through SiHalal with the Sehati 2023 program. The results of this community service activity are (1) MSMEs understand the importance of halal certification, (2) MSMEs understand the procedures for halal certification, and (3) The issuance of halal certification for Banjaragung Village MSME players. Thus, consumer buying interest and consumer confidence are expected to increase with the halal label. In addition, it is also expected to increase product sales and community welfare in Banjaragung Village, Bareng District, Jombang Regency.
Pendampingan Pembuatan Sertifikasi Halal Produk UMKM di Desa Banjaragung, Kecamatan Bareng Faiza Aulia Novadinastia; Nurul Azizah
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8192294

Abstract

Assistance in Making Halal Certification for food and beverage MSME products in Banjaragung Village, Bareng District, Jombang Regency aims to increase understanding of the importance of halal certification to improve the quality of MSME products, increase the selling value of MSME products, and increase the interest and comfort of potential consumers of products from MSME players in Banjaragung Village. The method of implementing this community service activity is socialization and assistance in applying for halal certification for free through SiHalal with the Sehati 2023 program. The results of this community service activity are (1) MSMEs understand the importance of halal certification, (2) MSMEs understand the procedures for halal certification, and (3) The issuance of halal certification for Banjaragung Village MSME players. Thus, consumer buying interest and consumer confidence are expected to increase with the halal label. In addition, it is also expected to increase product sales and community welfare in Banjaragung Village, Bareng District, Jombang Regency.
Analisis Antusiasme Belanja Online melalui Sales Promotion, E-commerce Shopping Motivation, dan Lifestyle Shopping dengan Consumptive Behaviour sebagai Variabel Intervening (Study pada Pengguna E-commerce Shopee di Kota Surabaya) Rosa Maulida Mardzatus Solikha; Nurul Azizah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2010

Abstract

Perkembangan bisnis digital yang begitu pesat telah merubah perilaku belanja masyarakat yang semula offline menjadi online. Tingkat belanja online masyarakat Indonesia di e-commerce menduduki peringkat satu dunia yang menandai bahwa antusiasme belanja online juga tinggi. Oleh karena itu, penelitian ini bertujuan menganalisis secara mendalam antusiasme belanja online melalui sales promotion, e-commerce shopping motivation, dan shopping lifestyle dengan consumptive behaviour sebagai variabel intervening. Populasi penelitian ini adalah pengguna Shopee di Surabaya dengan sampel sebanyak 130. Teknik pengambilan sampel dengan teknik probability sampling dengan metode purposive sampling. Analisis data menggunakan regresi linear berganda melalui smart PLS 4.0. Hasil penelitian adalah sales promotion dan e-commerce shopping motivation berpengaruh tidak signifikan terhadap consumptive behaviour; shopping lifestyle berpengaruh signifikan terhadap consumptive behaviour; consumptive behaviour, e-commerce shopping motivation, dan shopping lifestyle bepengaruh signifikan terhadap antusiasme belanja online; sales promotion berpengaruh tidak signifikan terhadap antusiasme belanja online; sales promotion dan e-commerce shopping motivation berpengaruh tidak signifikan terhadap antusiasme belanja online melalui consumptive behaviour; shopping lifestyle berpengaruh signifikan terhadap antsuaisme belanja online melalui consumptive behaviour.
Pengaruh Keselamatan Dan Kesehatan Kerja (K3), Kompensasi, Kepuasan Kerja Terhadap Produktivitas Kerja Karyawan Pada PT. Danadipa Bertu Perkasa Harya Syandana; Nurul Azizah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.3248

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh keselamatan dan kesehatan kerja (K3), kompensasi, dan kepuasan kerja terhadap produktivitas kerja karyawan pada PT. Danadipa Bertu Perkasa. Metode penelitian yang digunakan yaitu metode cluster (area) sampling dengan data primer yaitu data yang diperoleh dari sumber asli atau pertama. Sampel dalam penelitian ini adalah seluruh karyawan PT. Danadipa Bertu Perkasa. Uji analisa data yang digunakan adalah uji regresi linier berganda. Berdasarkan hasil penelitian yang dilakukan disimpulkan bahwa, variabel keselamatan dan kesehatan kerja (K3) (X1), kompensasi (X2), dan kepuasan kerja (X3) secara simultan berpengaruh signifikan terhadap produktivitas kerja karyawan (Y) pada PT. Danadipa Bertu Perkasa. Variabel keselamatan dan kesehatan kerja (K3) (X1) secara parsial berpengaruh signifikan terhadap produktivitas kerja karyawan (Y), variabel kompensasi (X2) secara parsial berpengaruh signifikan produktivitas kerja karyawan (Y), dan variabel kepuasan kerja (X3) secara parsial berpengaruh terhadap produktivitas kerja karyawan (Y) pada PT. Danadipa Bertu Perkasa.  
The Effect Of Functional Value, Emotional Value, Value For Money On Repurchase Intention Through Customer Satisfaction As An Intervening Variable In Purchasing Virtual Items For Online Games Mobile Legends: Bang-Bang (Study On Mobile Online Game Users Le Yuliana Yuliana; Nurul Azizah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.8712

Abstract

This study aims to determine the effect of functional value, emotional value, value for money on repurchase intention through customer satisfaction as an intervening variable in purchasing Mobile Legends virtual items: Bang-Bang. This type of research is quantitative research. The sampling technique used non probability sampling with a sample size of 180 respondents. The sample criteria chosen in this study are users of the Mobile Legends application: Bang-Bang in Surabaya who are 16-64 years old and have a history of making purchases at least twice. The data analysis technique in this study used Partial Least Squares (PLS) analysis with SmartPLS 4.0 software. The results in this study indicate that functional value, emotional value and value for money has a positive effect on customer satisfaction. Functional value, emotional value and value for money has a positive effect on repurchase intention. Customer satisfaction has a positive effect on repurchase intention. Keywords: Functional Value, Emotional Value, Value for Money, Repurchase intention, Customer Satisfaction
Pengaruh Perceived Price, Perceived Quality, Dan Self Congruity Terhadap Customer Loyalty Melalui Repurchase Intention Sebagai Variabel Intervening (Studi Pada Konsumen Avoskin Di Shopee Mall) Agnes Maria Rosia Diana; Nurul Azizah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.7708

Abstract

The self-care behavior of the community has increased as a result of the stay-at-home policies during the pandemic. Various product variations have started to emerge as a result of significant consumer interest in skincare. Based on this idea, this research aims to analyze the influence of perceived price, perceived quality, and self-congruity on customer loyalty through repurchase intention as an intervening variable. The sampling method used is non-probability sampling with a purposive sampling technique. The sample consisted of 250 respondents who are Avoskin customers making purchases at Shopee Mall. The data analysis technique used is Partial Least Square (PLS). Based on the results of this research, it can be concluded that perceived price (X1) has a positive and significant effect on customer loyalty (Y), perceived quality (X2) has a positive and significant effect on customer loyalty (Y), self-congruity (X3) has a positive and significant effect on customer loyalty (Y), perceived price (X1) has a positive and significant effect on repurchase intention (Z), perceived quality (X2) has a positive and significant effect on repurchase intention (Z), self-congruity (X3) has a positive and significant effect on repurchase intention (Z), and repurchase intention (Z) has a positive and significant effect on customer loyalty (Y). Keywords: Perceived Price, Perceived Quality, Self Congruity, Customer Loyalty, Repurchase Intention
DINAMIKA PLATFORM INVESTASI BAREKSA DAN MOTION TRADE: ANALISIS DEKSRIPTIF Nurul Azizah; Wahyu Fahrul Ridho
Procuratio : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v11i2.2871

Abstract

Indonesian investors increased by 260 thousand people from January 2022. The increase was dominated by the millennial generation and generation Z who are active in the digital world. Investment type growth data from KSEI (2021) shows that investment types are dominated by the capital market and mutual funds by 16.35% and 20.50% in February 2021. Various investment platforms that are currently emerging offer multiple features ranging from investing in stocks, mutual funds, gold, and crypto. Ease of access to digital investment platforms is one of the factors that play a role in investor growth. It is essential to provide a safe and easy-to-learn platform for investors to gain confidence in this context, along with wider access to investment. Investment applications can be analyzed from the perspective of TAM theory, namely, the process of facilitating and using an investment application. This study used a descriptive method based on TAM theory which analyzes the Bareksa investment platform and MotionTrade. The results of this study showed that the Bareksa platform and MotionTrade have the same level of trust from users, while the user risk acceptance variable assesses that the Bareksa platform has a greater risk than the MotionTrade platform. In the following variable, perceived usefulness, the result showed that the Bareksa platform was higher than the MotionTrade platform. Variable perceived ease of use on the MotionTrade platform was easier than the Bareksa platform. Investor Indonesia meningkat sebesar 260 ribu orang per januari 2022. Kenaikan tersebut didominasi generasi millennial dan generasi Z yang aktif dalam dunia digital. Data pertumbuhan jenis investasi dari KSEI (2021) jenis investasi didominasi pada pasar modal dan reksadana sebesar 16,35% dan 20,50% pada februari 2021. Berbagai platform investasi yang muncul saat ini menawarkan beragam fitur mulai dari investasi saham, danareksa, emas dan crypto. Kemudahan akses terhadap platform investasi digital menjadi salah satu faktor yang berperan terhadap pertumbuhan investor. Namun semakin meluasnya akses terhadap investasi harus diiringi dengan literasi keuangan dan platform yang aman dan mudah dipelajari untuk meningkatkan kepercayaan pengguna dalam konteks ini investor. Penggunaan aplikasi investasi oleh investor dapat di analisis dari teori TAM yaitu, proses kemudahan dan kegunaan sebuah investasi. Pada penelitian ini menggunakan metode deskriptif yang berdasar teori TAM yang menganalisis platform investasi bareksa dan motion trade. Hasil penelitian ini menunjukkan bahwa platform bareksa dan motion trade memiliki tingkat kepercayaan yang sama dari pengguna, sedangkan pada variabel penerimaan resiko pengguna menilai platform bareksa memiliki resiko lebih besar dibandingkan platform motion trade. Pada varibel berikutnya perceived of usefulness diperoleh hasil bahwa platform bareksa lebih tinggi dibandingkan platform motion trade. Variabel perceived ease of use pada platform motion trade lebih mudah dibandingkan platform bareksa.
Pengaruh Brand Equity Dan Brand Love Terhadap Brand Trust Melalui Social Media Marketing Sebagai Variabel Intervening Pada Produk Perawatan Kulit Somethinc (Studi Pada Followers Instagram @Beliacosmetic) Ika Lestari; Nurul Azizah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10094

Abstract

Penelitian ini menganalisis pengaruh Brand Equity dan Brand Love terhadap Brand Trust melalui Social Media Marketing sebagai variabel intervening pada produk perawatan kulit Somethinc, studi dilakukan pada followers instagram @beliacosmetic. Dengan menggunakan metode kuantitatif dan teknik purposive sampling, penelitian ini melibatkan 144 responden. Berdasarkan teknik analisis data uji validitas, uji reliabilitas, uji asumsi klasik, dan uji hipotesis dengan menggunakan analisis jalur dan analisis uji sobel dengan bantuan program pengolahan data menggunakan SPSS untuk windows versi 24. Hasil penelitian ini adalah 1) Brand Equity berpengaruh positif namun tidak signifikan terhadap Brand Trust produk Somethinc 2) Brand Love memiliki pengaruh negatif dan tidak signifikan terhadap Brand Trust produk Somethinc 3) Brand Equity memiliki pengaruh positif dan signifikan terhadap Social Media Marketing produk Somethinc 4) Brand Love memiliki pengaruh positif dan signifikan terhadap Social Media Marketing produk Somethinc 5) Social Media Marketing memiliki pengaruh positif dan signifikan terhadap Brand Trust melalui Social Media Marketing produk Somethinc 6) Brand Equity memiliki pengaruh negatif dan tidak signifikan terhadap Brand Trust produk Somethinc 7) Brand Love memiliki pengaruh positif dan signifikan terhadap Brand Trust melalui Social Media Marketing produk Somethinc.
MEMBANGUN STRATEGI PEMASARAN MELALUI DIGITAL MARKETING PADA UMKM SEBLAK KEKINIAN (SEBLAX) Ivan Imanuel Karinda; Nurul Azizah
Musyawarah: Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2023): Musyawarah: Jurnal Pengabdian Masyarakat
Publisher : Anfa Mediatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/musyawarah.v2i2.593

Abstract

Digital marketing merupakan suatu kegiatan pemasaran atau promosi sebuah merek atau produk menggunakan media digital atau internet dengan tujuan untuk menarik konsumen atau calon konsumen secara cepat. Dalam era digital yang terus berkembang ini, penerapan digital marketing telah menjadi salah satu strategi pemasaran yang paling efektif bagi UMKM. Oleh karena itu, UMKM Seblax harus mengimplementasikan digital marketing sebagai strategi pemasaran produknya, bukan hanya mengandalkan pemasaran secara konvensional. Penelitian ini bertujuan untuk mengetahui implementasi digital marketing pada UMKM Seblax sebagai strategi pemasaran dalam upaya menghadapi persaingan bisnis akibat perkembangan era digital. Penelitian ini menggunakan metode penelitian kualitatif dengan metode pengumpulan data menggunakan metode observasi dan studi literatur. Hasil dari penelitian ini yaitu implementasi digital marketing pada UMKM Seblax terdiri dari membuat brand guidelines, membuat Google My Business, membuat media sosial untuk promosi dan pemasaran produk, membuat website untuk promosi dan pemasaran produk, membuat artikel komersial yang SEO friendly, membuat marketing campaign, serta membuat marketing paid untuk promosi dan pemasaran produk.
The Influence Of Social Media Marketing And Brand Engagement On Brand Awareness And Brand Image (Case Study On Brownis Ingsun Products On The Account @sorgumnesia.official) Cindy Clarissa Quenby; Nurul Azizah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.5962

Abstract

Social Media Marketing and Brand Engagement have an important role for business which has an impact on Brand Awareness and Brand Image. This research aims to identify the influence of social media marketing and brand engagement on brand awareness and brand image (case study of the brownis ingsun product on the @sorgumnesia.official account). The population in this research are Instagram followers @sorgumnesia.officia and consumers who have purchased products from Sorgumnesia, namely "Brownis Ingsun". This research sample consisted of 120 respondents selected using purposive sampling technique. The data presentation technique used is quantitative. The data analysis technique uses multiple linear regression analysis. The results of this research show that Social Media Marketing partially has a significant effect on Brand Awareness, Brand Engagement partially has a significant effect on Brand Awareness, Social Media Marketing partially has no significant effect on Brand Image, Brand Engagement partially has a significant effect on Brand Image, and Brand Awareness partially has a significant effect on Brand Image. Then, Social Media Marketing and Brand Engagement simultaneously have a significant effect on Brand Awareness and Social Media Marketing and Brand Engagement simultaneously have a significant effect on the Brand Image of Brownis Ingsun Products on the @sorgumnesia.official account.
Co-Authors Abror El Sahal Achmad Dani Afifuddim Zuhri Agnes Maria Rosia Diana Aida Uyun Salsabil Akbar Dwi Nurrasyid Alvina Kharis Damayanti Anasthasia Marshanda Anggi Koenjaini Putri Anggraini Norma Sophie Popilin Anisa Fitri Ramadhani Ardinesyah Hibatul Alim Arlangga Cahyo Gumelar Artinegar Azmi Ismail Atika Rahmawati Aulia Rachmawati Ayu Rachmawati Bagas Andhika Sumarsono Bagas Gunantara Bela Ayu Dian Benedicta Gaby Andriana Berlian Cinthya Devi Canta Nandiwardhana Cindy Clarissa Quenby Citra Kristin Cleodora Beatrice Dendrit Yahya Qadlizaka Dewi Ratih Dhania Aisyah Aurella Dhava Candra Ardiansyah Dodi Pramana Dwi Andini Alvina Kharis Damayanti Erindah Dimisyqiyani Faiza Aulia Novadinastia Fani Khoirotunnisa Fania Putri Nuriska Fitri Kusnayanti Harya Syandana Hayati, Kinanti Resmi Ika Lestari Ira Wikartika Ivan Imanuel Karinda Izaak, Wilma Cordelia Ken Vania Khowin Ardianto Khusnul Khotimah Kriswibowo, Arimurti Laily Nurfiana Wardhani M Daffa Asyhari Moch. Raihan Ramadhani Moh Farid Hidayat Nur Rahmawati Nur Shoumi Rahmatunnisa Nurul Retno Hapsari Raka Rizky Raihanfalaach Rangga Restu Prayogo, Rangga Restu Regista Fabunga Ahmad Rhea Ardhana Rifdha Nurbani Masjidha Risca Kusuma Dewi Rosa Maulida Mardzatus Solikha Siti Alya Noviani Siti Ning Farida Siti Nur Azizah Sri Utami Susanti, Ety Dwi Sven Inggil Anugerah Kretarto Titan Baihaqi Akbar Nugroho U'ud Uda Marlina Utomo, Ario Bimo Wahyu Fahrul Ridho Yahya, Daka Radhiyan Yessy Pristika Efendy Yuliana Yuliana Zumatul Atiko Islamiyah Cahyo