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Journal : International Journal of Management Science and Application

A SWOT (Strength Weakness Opportunity and Threat) Analysis as a Strategy to Enhance Competitiveness Moh Mardiyana; M Ihsan; Adrial Adrial; Hufrizatul Parida; Syahril Sidiq; Taufik Hidayat
International Journal of Management Science and Application Vol. 1 No. 1 (2022): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (641.888 KB) | DOI: 10.58291/ijmsa.v1i1.8

Abstract

This study aims to determine how an analysis of Strengths, weaknesses, and opportunities, and threat is used as a strategy to increase competitiveness and its obstacles in Denpasar Sharia Rural Banks. The research method used was a quantitative approach in the form of case studies descriptive. The SWOT analysis used is the analytical method descriptive, SWOT Matrix, and SWOT diagram analysis. Data collection techniques in this study are interviews and literature. The results showed that the SWOT analysis as a strategy to increase competitiveness needs to be re-evaluated, so that good performance is formed from within and from outside the organization.
The Effect of Covid-19 on Increasing E-Commerce Sales in Various Fields Taufik Hidayat; Yasep Azzery
International Journal of Management Science and Application Vol. 1 No. 2 (2022): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v1i2.125

Abstract

The Covid-19 pandemic forced the government to implement activity restriction obligations starting in March 2020. Even though Covid-19 paralysed physical activity, on the other hand, this has also made online sales increase sharply. According to the report "Big Data Review of the Impact of Covid-19 2020" compiled by the Central Statistics Agency (BPS), online sales during this pandemic actually jumped sharply when compared to sales in January 2020. In March 2020, online sales jumped 320 % of total online sales at the beginning of the year. The spikes are getting sharper, April 2020 online sales recorded an increase of 480% from January 2020.