Articles
<![CDATA[Pengaruh Penetapan Harga dan Promosi terhadap Tingkat Penjualan Tiket pada PSA Mihin Lanka Airlines ]]>
<![CDATA[Azmiani Batubara]]>;
<![CDATA[Rahmat Hidayat]]>
<![CDATA[ Jurnal Ilman: Jurnal Ilmu Manajemen Vol. 4 No. 1 (2016): Februari ]]>
Publisher : <![CDATA[Jurnal Ilman: Jurnal Ilmu Manajemen ]]>
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<![CDATA[penelitian ini berujuan untuk mengetahui pengaruh penetapan harga dan promosi terhadap tingkat penjualan. Variabel yang diamati dalam penelitian ini terdiri dari tiga variabel yaitu penetepan harga, promosi dan tingkat penjualan. Penelitian ini menggunakan metode survey yang tujuannya memperoleh data dalam bentuk kualitatif dan kuantitatif, data dikumpulkan melalui penyebaran angket dan wawancara kepada 37 orang responden karyawan PSA Mihin Lanka Airlines di Medan. Penetapan jumlah sampel menggunakan metode sampling jenuh/sensus, analisis data menggunakan statistik diskriptif kuantitatif dengan regresi linier berganda, sedangkan pengolahan data menggunakan program SPSS versi 20. Hasil penelitian ini menunjukkan bahwa secara parsial dan simultan variabel penetapan harga dan promosi berpengaruh positif dan signifikan terhadap tingkat penjualan pada PSA Mihin Lanka Airlines.]]>
<![CDATA[Pengaruh Citra Merek dan Harga terhadap Keputusan Pembelian pada Sekolah Tinggi Ilmu Manajemen Sukma Medan ]]>
<![CDATA[Desy Irana Dewi Lubis]]>;
<![CDATA[Rahmat Hidayat]]>
<![CDATA[ Jurnal Ilman: Jurnal Ilmu Manajemen Vol. 5 No. 1 (2017): Februari ]]>
Publisher : <![CDATA[Jurnal Ilman: Jurnal Ilmu Manajemen ]]>
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<![CDATA[tujuan penelitian ini adalah untuk mengetahui apakah ada pengaruh citra merek dan harga terhadap keputusan pembelian pada STIM Sukma Medan. Sampel penelitian 144 orang mahasiswa tahun 2013 sampai tahun 2015, pengambilan sampel menggunakan random sampling Analisis data menggunakan uji Regresi Berganda, pengujian hipotesis menggunakan uji koefisien determinasi (R2), uji parsial (uji t), dan uji simultan (uji F), sedangkan pengolahan data menggunakan SPSS 20. Hasil penelitian menunjukkan bahwa dari uji koefisien determinasi (R2) variabel citra merek dan harga mampu menjelaskan keberadaannya terhadap variabel keputusan pembelian, selain itu secara parsial citra merek tidak berpengaruh dan tidak signifikan terhadap keputusan pembelian sementara harga berpengaruh positif dan signifikan terhadap keputusan pembelian, secara simultan citra merek dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian]]>
<![CDATA[Pengaruh Pengelolaan Lingkungan dan Kenyamanan terhadap Kepuasan Wisatawan di Kampung Wisata Sawah ]]>
<![CDATA[Deli Kristina Sidabutar]]>;
<![CDATA[Rahmat Hidayat]]>
<![CDATA[ Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 4 (2023): May 2023 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi (FKPT) ]]>
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DOI: 10.47065/ekuitas.v4i4.3203
<![CDATA[In environmental cleanliness, there are many tourist attractions that do not maintain the cleanliness of the environment both from tourists and managers themselves. So that there needs to be awareness to maintain the environment around tourist destinations. This study aims to determine the effect of environmental management and comfort on tourist satisfaction. The sample of this study were 66 tourists of Kampung Wisata Sawah Pematang Johar, Kecamatan Labuhan Deli Kabupaten Deli Serdang Provinsi Sumatera Utara. The data analysis method used in this research is descriptive quantitative, while the data analysis model used in this research is multiple linear regression analysis. This hypothesis testing uses the coefficient of determination test, partial test and simultaneous test. The results of this study indicate that partially and simultaneously environmental management and comfort have no effect on tourist satisfaction in Kampung Wisata Sawah Pematang Johar. This study recommends that tourist attraction managers must maintain tourist satisfaction, especially in terms of managing the environment and comfort, so that this will increase the number of visits. Object managers must be able to manage Kampung Wisata Sawah Pematang Johar better so that the needs of tourists are met, and tourists can come back and even invite other tourists to come visit.]]>
<![CDATA[Pengaruh Marketing Media Sosial Instagram Terhadap Citra Merek ]]>
<![CDATA[Ade Rifki Hamdani Lubis]]>;
<![CDATA[Rahmat Hidayat]]>
<![CDATA[ Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 4 (2023): May 2023 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi (FKPT) ]]>
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DOI: 10.47065/ekuitas.v4i4.3210
<![CDATA[The proliferation of coffee shops creates intense competition. Coffee shop managers are competing to provide excellent service to all consumers, such as coffee quality, completeness of food / beverage companions, visitor comfort and safety, coffee shop design, to try to increase the electability of the brand owned or what is referred to as brand image. The purpose of this study was to determine whether there was an influence of Instagram social media marketing on brand image at the Dukku Riang Coffee Shop Medan. The sample for this research is 76 people from the number of followers of the account @dukku.riang. Sampling using simple random sampling, namely the determination of samples that provide equal opportunity to each member of the population to be sampled. Sampling using the Slovin formula. Data analysis used the Simple Regression test, while data processing used SPSS. The results of the study show that Instagram social media marketing affects brand image at Dukku Riang Coffee Shop Medan.]]>
<![CDATA[Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian UMKM Burger Sikeling ]]>
<![CDATA[Rifkah Aqila]]>;
<![CDATA[Rahmat Hidayat]]>
<![CDATA[ Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol 16 No 2 (2024): Special Issue ]]>
Publisher : <![CDATA[Faculty of Economics and Business, University of Pancasakti Tegal ]]>
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DOI: 10.24905/permana.v16i2.393
<![CDATA[Penelitian ini memiliki tujuan untuk menguji dan menganalisis pengaruh kualitas produk dan harga terhadap keputusan pembelian konsumen. Objek penelitian adalah UMKM Burger Sikeling Cabang Kanal. Sampel penelitian adalah konsumen yang melakukan pembelian produk burger, pengambilan sampel menggunakan teknik purposive sampling. Jumlah sampel sebanyak 86 responden. Metode teknik analisis adalah kuntitatif menggunakan program software SPSS. Analisis data yang dipakai ialah analisis regresi linear berganda. Pengujian hipotesis menggunakan uji parsial (uji t), uji simultan (uji f) dan uji koefisien determinasi (R2). Hasil penelitian menunjukkan kualitas produk dan harga baik secara parsial maupun simultan berpengaruh terhadap keputusan pembelian. Peneliti merekomendasikan agar penelitian selanjutnya dilakukan dengan sampel yang lebih banyak dan tambahan variabel. Sehingga, dapat lebih mewakilkan konsumen.]]>
<![CDATA[Pengaruh Brand Ambassador dan Iklan Media Sosial terhadap Minat Beli pada E-commerce Shopee ]]>
<![CDATA[Syapira, Riska]]>;
<![CDATA[Hidayat, Rahmat]]>
<![CDATA[ Journal of Business and Economics Research (JBE) Vol 5 No 2 (2024): June 2024 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi ]]>
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DOI: 10.47065/jbe.v5i2.5274
<![CDATA[This study aims to examine the effect of brand ambassadors and social media advertising on buying interest in E-commerce Shopee. The research method used is quantitative research method with a descriptive verification approach with a questionnaire distributed to respondents who have criteria determined by the researcher. The population studied was all consumers of E-commerce Shopee users located throughout STM Hilir District, totaling 286 people. In this study, the analysis method used was multiple linear regression tests, validity and reliability tests, hypothesis testing using the Statistical Package for the Social Sciences (SPSS). The results stated that the research instruments used were proven to be valid and reliable. The results of the analysis show that the variables Brand ambassador and social media advertising significantly affect buying interest with social media advertising having a stronger influence. This is evidenced by the results of the Partial Test (T) which shows that the Brand ambassador variable has a significant value of 0.033 <0.05 and t count 2.148> t table (1.650), so there is a positive and significant influence between the Brand ambassador variable on consumer buying interest variables and the social media advertising variable has a significant value of 0.001 <0.05 and t count 10.444> t table 1.650, so there is a positive and significant influence between social media advertising variables on consumer buying interest variables. The coefficient of determination (R2) indicates that the variation in purchase intention can be explained by both variables.]]>
<![CDATA[Implementasi Strategi Digital Marketing pada Segmen B2C untuk Menarik Nasabah ]]>
<![CDATA[Ahmad, Nawawi]]>;
<![CDATA[Hidayat, Rahmat]]>
<![CDATA[ Journal of Business and Economics Research (JBE) Vol 5 No 2 (2024): June 2024 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi ]]>
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DOI: 10.47065/jbe.v5i2.5275
<![CDATA[Every company or business actor has its own way or strategy for running its business in the era of digitalization. The presence of the internet has changed some of the basic rules of marketing in the traditional world to digital marketing. This research aims to determine the implementation of digital marketing strategies in the B2C (Business to Customer) segment in order to attract the interest of novice customers at PT. Pegadaian branch Kp. Weeds. The qualitative method is the method used in this research. This research began with a series of qualitative interviews identifying relationships that required more detailed examination. This interview was conducted by the author directly who came to the Kp Branch. Weeds. The results of this research show that the digital marketing strategy that has been used by PT. Pawnshop Branch Kp. Lalang here uses the following digital marketing concept: Digital Devices, PT. Pegadaian Branch Kp. Lalang uses the Digital Devices concept which is used by Digital Platforms media using the Facebook, Twitter, Instagram and Youtube TikTok media platforms and with the help of the Influencer team from the Kp Branch. Lalang. The advantage of implementing digital marketing is that it makes it easier to carry out marketing activities, makes it easier to get product information from PT. Pegadaian, saves time and effort, for PT. Pegadaian Branch Kp. Digital marketing helps reach customers as a whole, costs less, and increases brand awareness.]]>
<![CDATA[Pengaruh Strategi Pemasaran dan Produk yang Ditawarkan dalam Upaya Menarik Minat Nasabah pada PT. Pegadaian ]]>
<![CDATA[Wati, Sri Delima]]>;
<![CDATA[Hidayat, Rahmat]]>
<![CDATA[ SEIKO : Journal of Management & Business Vol 7, No 2.1 (2024) ]]>
Publisher : <![CDATA[Program Pascasarjana STIE Amkop Makassar ]]>
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DOI: 10.37531/sejaman.v7i1.7021
<![CDATA[This research aims to determine the influence of marketing strategies and products offered in attracting customers' buying interest at PT Pegadaian Binjai Branch. The research method used is a quantitative method. Quantitative research methods are effective tools for gaining valuable insights about populations and supporting decision making. This type of research involves collecting quantitative data from the entire population in the form of numbers, as well as applying statistical analysis techniques. The population of this research is the number of customers during the last 3 months, namely March - May 2024, totaling 95 customers. This research was carried out using multiple regression analysis methods, validity and reliability tests, hypothesis testing using statistical methods where data processing was carried out using the SPSS software program. The results of this research indicate that partially marketing strategies have a positive effect on purchase interest and products have a positive effect on purchase interest. Marketing strategy and products simultaneously influence purchasing interest.]]>
<![CDATA[OPTIMIZATION OF THE ASSIGNMENT OF EMPLOYEES THROUGH HUNGARIAN METHOD ]]>
<![CDATA[Mubarak, Husni]]>;
<![CDATA[Bahri, Syamsul]]>;
<![CDATA[Hinnai, Silvi]]>;
<![CDATA[Hidayat, Rahmat]]>
<![CDATA[ JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024 ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Sultan Agung ]]>
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DOI: 10.37403/mjm.v10i2.726
<![CDATA[The purpose of this research is to optimally assign employees with different costs and types of work using the Hungarian method. This research was conducted on 10 employees in one of the delivery service companies in Medan City in 2024. The steps used to perform optimal employee assignment are: create an assignment cost table, perform cost reduction on each row, perform cost reduction on columns that have no zero value, and make optimal assignments. The results of this study provide an optimal solution to the employee assignment problem, therefore, the use of this method is highly recommended to solve employee assignment problems in companies]]>
