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All Journal CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced
Fadhillah, Ilham
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Minat Konsumen dan Persepsi Mengenai Sustainable Fashion Terhadap Keputusan Pembelian di Depok Thrift Market Tahun 2023 Fadhillah, Ilham; Sari, Maemunah Nurmaya; Mashita, Juni
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 1 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i1.721

Abstract

This study aims to determine the influence of consumer interest, the influence of perception of sustainable fashion, as well as the simultaneous influence of consumer interest and perception of sustainable fashion on purchase decisions in Depok Thrift Market. This research is quantitative research using a survey method and using a questionnaire as a research instrument. The population in this study is consumers who purchase thrift products or used clothes at the Depok Thrift Market. The number of samples in this study is as many as 100 respondents. The sampling technique in this study uses the Non-probability Sampling technique, namely Purposive Sampling. The results of the study also showed that there was a significant partial influence between consumer interest on purchase decisions and between perceptions of sustainable fashion on purchase decisions, as well as a significant simultaneous influence between consumer interest and perception of sustainable fashion on purchase decisions of thrift products in Depok Thrift Market
Analisis Inovasi Produk UMKM Agribisnis (Tanaman Hias)dengan Pendekatan Ekonomi Islam terhadap Peningkatan Daya Saing Lokal (Studi Kasus Kota Bandung) Salam, Mochamad Fadlani; Siregar, Muhammad Zaki Mulia; Rahayu, Sinta Sri; Fadhillah, Ilham; Nurfauziah, Muhammad Adistya
Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Vol. 3 No. 3 (2025): Future Academia : The Journal of Multidisciplinary Research on Scientific and A
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/future.v3i3.564

Abstract

This study examines product innovation in ornamental plant agribusiness MSMEs in Bandung City using an Islamic economics approach to enhance local competitiveness. The method used is qualitative descriptive, combining in-depth interviews with three MSMEs and a review of previous research literature. Findings indicate that integrating the principles of honesty, fairness, and trustworthiness into every stage of innovation, from the use of decorated used pots to the development of "Islamic Cacti," to Islamic decoration packages, builds trust perception and customer loyalty. Family and community collaboration, along with educational-spiritual storytelling, strengthens product differentiation in the local market. The resulting "Islamic Values-Based Product Innovation" model modifies the sharia marketing mix by adding elements of religious narrative as a driver of competitive advantage. Practical implications include the development of an integrated innovation module with Islamic values for MSMEs, government support policies, and quantitative measurement of the impact of Islamic economics-based innovation.
Co-Authors Juni Mashita Nurfauziah, Muhammad Adistya Rahayu, Sinta Sri Salam, Mochamad Fadlani Sari, Maemunah Nurmaya Siregar, Muhammad Zaki Mulia