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ANALISIS STRATEGI PROMOSI MELALUI MEDIA SOSIAL DALAM PENGEMBANGAN PRODUK-PRODUK BMT MAKIN AMIN Andina Luthfiyah Nur Rohman; Abdur Rohman
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10804

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pemasaran terbaik seperti apa yang digunakan dalam memasarkan produk-produk BMT Makin Amin terutama dalam media sosial dalam menyikapi beberapa masalah yang dihadapi. Penelitian ini dilakukan dengan dengan menggunakan metode observasi lapang dan pendekatan kualitatif dengan menggunakan latar ilmiah untuk menafsirkan fenomena yang terjadi. Hasil penelitian menunjukan bahwa upaya strategi pemasaran itu dipengaruhi oleh dua permasalahan yaitu faktor internal dan eksternal objek penelitian. Faktor- faktor eksternal meliputi eksistensi BMT, tingkat persaingan dengan kompetitor, minat masyarakat terhadap aktivitas wirausaha dan menabung daya menabung masyarakat yang rendah. Sedangkan faktor permasalahan internal yang menghambat strategi pemasaran agar efektif adalah tingkat kualitas SDM yang belum maksimal, upaya promosi yang kurang inovatif, dukungan sarana dana prasarana yang kurang memadai, dan belum menyesuaikan trend digitalisasi dalam lingkup pemasaran. Kata Kunci: Strategi Promosi, Pemasaran, Produk BMT
Analisis Aspek Dampak Lingkungan Hidup “Usaha Petis Ikan” Di Pasongsongan Sumenep Dalam Perspektif Studi Kelayakan Bisnis Akh Jazuli; Abdur Rohman
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3607

Abstract

The purpose of this study is to determine the environmental impact caused by fish sauce production activities in Pasongsongan Sumenep. This research uses descriptive qualitative method. Data collection in this study used observation interview techniques, and literature studies. This research uses two types of data, namely primary data and secondary data. The research object was taken in Pasongsongan Village, Sumenep Regency. The results of this study state that the fish paste processing business located in Pasongsongan Sumenep has an impact on the surrounding environment. The impact is in the form of air pollution caused by the process of cooking fish sauce and soil pollution caused by used water washing fish. In addition to the negative impact on the environment, there is also a positive impact, namely providing employment for the community or local residents. To overcome the environmental impact caused by reforesting the land polluted by water used to wash fish. The conclusion of this research is that the fish sauce business has positive and negative impacts on the environment.
Analisis Strategi Manajemen Operasional Mie Gacoan Mojokerto Dalam Perspektif Studi Kelayakan Bisnis Dian Andamari Yekti; Abdur Rohman
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 13 No. 2 (2024): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v13i2.167

Abstract

Indonesia is a popular country for its culinary variety. There are many different kinds of special food from different regions, every city has a special food, so many entrepreneurs who set up a culinary business especially the one that is in demand is meat-based meals. One of the biggest dining houses with a special taste of spicy meat is Mie Gacoan, a famous brand, with its own branches every city in the corner of the country of Indonesia.It's not every day that there are customers, there's always a lot of people coming. The aim of this study is to analyze operational management strategies that contribute to the success of Mie Gacoan's catering business. Using a qualitative research method that includes some library or literature studies, and using observations, the study identifies important factors that affect the operational performance and business success of the catering. The results of this research conclude that the operational management in the business success in Mie Gacoan Mojokekrto is very well structured from starting to choose a strategic environment, where choosing a lot of UMKM locations, designing the correct setting and price cuts so that many people are interested to hide it, because at cheap prices only we can enjoy a variety of menus. Then the quality of service is also very important from hospitality to hygiene. Have a strategic plan so as to provide new insights or innovations for entrepreneurs and practitioners in optimizing operational management strategies to sustainable business success in the long term.
ANALISIS KELAYAKAN BISNIS PADA RESTORAN HAN’S FRIED CHICKEN DI KABUPATEN BOJONEGORO DITINJAU DARI ASPEK PASAR DAN PEMASARAN Rida Irmanda; Abdur Rohman
NATUJA: Jurnal Ekonomi Syariah Vol. 4 No. 1 (2024): (November 2024)
Publisher : Department of Sharia Economics, Faculty of Islamic Economics and Business, Universitas Islam Ibrahimy Banyuwangi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/natuja.v4i1.2453

Abstract

The problem discussed in the journal is how business feasibility is viewed in terms of market and marketing aspects at the Han's Fried Chicken Restaurant in Bojonegoro Regency. And the focused benefit of this research is to find out whether the Han's Fried Chicken Restaurant on Jl. East Youth No.116 Kadipaten, Kec. Bojonegoro, Bojonegoro Regency, East Java, whether it is worth running or not. Because every aspect that is an indication in a business feasibility study must meet certain standards. The analytical method used is a descriptive qualitative approach, where this scientific method is used to build knowledge through understanding and discovery based on aspects of business feasibility studies, namely market and marketing aspects. The results of this research show that the Han's Fried Chicken Restaurant is worth carrying out reviews from marketing and market aspects by relying on promotions and the food menus served are quite varied and the prices are very pocket friendly.
Analysis of Business Feasibility Studies in the Development of MSMEs in the Food Sector in View of Halal Aspects: Analisis Studi Kelayakan Bisnis dalam Pengembangan UMKM Bidang Pangan Ditinjau dari Aspek Halal Nur Muammalatul Fauzah; Abdur Rohman
Al-Muhasabah: Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 1 (2024): April
Publisher : PT Syamilah Literasi Islami

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mendapatkan pemahaman mendalam tentang berbagai aspek yang relevan dengan kehalalan produk pangan UMKM. Metode penelitian berupa studi literatur, dimana semua data yang dilakukan dengan melibatkan pengumpulan data-data atau informasi dari berbagai sumber bacaan seperti buku-buku, jurnal-jurnal, dan website. Hasil penelitian menunjukkan bahwa analisis studi kelayakan bisnis dalam pengembangan UMKM produk pangan harus memastikan kehalalan pada produk, UMKM di sektor pangan harus menerapkan berbagai praktik-praktik produksi yang memenuhi standar kehalalan yang berlaku. Berdasarkan hasil penelitian dapat disimpulkan bahwa dalam konteks bisnis UMKM di sektor pangan, kehalalan produk menjadi faktor yang sangat penting dalam menentukan kelayakan dan keberlanjutan bisnis. Faktor-faktor eksternal seperti regulasi, akses terhadap sertifikasi halal, dan faktor internal seperti manajemen produksi memiliki pengaruh besar terhadap kelayakan bisnis UMKM. Regulasi yang ketat terkait dengan kehalalan produk membutuhkan UMKM untuk mematuhi standar yang ditetapkan, yang dapat mempengaruhi biaya produksi dan proses operasional secara keseluruhan. Penelitian ini diharapkan dapat ditemukan rekomendasi yang dapat membantu UMKM mengatasi tantangan dan meningkatkan kelayakan bisnis mereka dalam memproduksi produk pangan yang halal dan berkualitas.
Analysis of Business Feasibility Study on Florist and Gift Liia Store Reviewed from Technical or Operational Aspects: Analisis Studi Kelayakan Bisnis pada Florist and Gift Liia Store Ditinjau dari Aspek Teknis atau Operasional Husnul khotimah; Abdur Rohman
Al-Muhasabah: Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 2 (2024): August
Publisher : PT Syamilah Literasi Islami

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Before deciding to start a project or business, it is necessary to have a feasibility study analysis on the business. A feasibility study is needed to determine if the idea or ideas are feasible. So that the business or business can later run well according to plan and not deviate too much and obtain sufficient profits to achieve business goals and also minimize errors and obstacles in the business or business, especially in technical or operational aspects. This study aims to analyze the business feasibility study on the florist and gift Liia store business from the technical or operational aspect. The research method used is a qualitative descriptive method, research In this case, the data used are secondary and primary data. The primary data source of this research is the results of interviews while the secondary data sources are journals and books. The results of this study show that the Florist and Gift Store business is feasible to run from a technical or operational aspect.
Augmented Reality for Interactive, Innovative and Fun Science Learning: Systematic Literature Review Arie Wahyu Prananta; Abdur Rohman; Risnawati Agustin; Nuridin Widya Pranoto
Jurnal Penelitian Pendidikan IPA Vol 10 No SpecialIssue (2024): Science Education, Ecotourism, Health Science
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10iSpecialIssue.7519

Abstract

The development of the learning process by utilizing current technological developments needs to adapt to the character of 21st-century learning. The fact that 21st-century learning is still not implemented optimally and well enough in schools has encouraged several studies that integrate Augmented Reality technology into science learning. AR Learning Media can visualize science learning concepts for understanding and structure of an object model, making AR a more effective, innovative, and fun media. Where the research objective is to examine Augmented Reality for Interactive, Innovative, and Fun Science Learning: Systematic Literature Review. The review was conducted based on state-of-the-art methods using the preferred reporting items for reviews and meta-analyses (PRISMA) guidelines. The results of this research explain that there are 3 types of Augmented Reality Methods, namely image recognition, Markerless Augmented Reality, Projection Augmented Reality, and Superimposition Augmented Reality; There are 4 things to use Augmented Reality, namely the use of augmented reality (AR) as a learning medium, the use of augmented reality (AR) to train skills, Abstract Thinking Skills, Creative Thinking Skills, Interactive, Innovative and fun. Some fields use AR, namely: entertainment, military training, robotics and telerobotics, consumer design, and medicine.
Marketing Mix Marketing Strategy Analysis in Increasing Cassava Chips Sales in Trading Businesses in Pangilen Village (Sampang District) Moh Azfahani Zain; Abdur Rohman
Demagogi: Journal of Social Sciences, Economics and Education Vol. 3 No. 2 (2025): April
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/demagogi.v3i2.48

Abstract

The aim of the research is to determine the marketing strategy analysis for selling cassava chips to Pangilen village traders. This research method uses a qualitative approach with descriptive methods. Respondents to this survey were owners, employees, and customers. Interview, observation and documentary data collection techniques. Data analysis uses interactive analysis. Based on the research results, based on the discussion of the results of this research, the conclusion can be drawn that by using the Marketing Mix Strategy (4P), namely: 1. The product of the flour and cassava production business in Pangilen Village becomes a consumption ingredient, namely cassava chips snacks. The strategy used by the owner so that consumers are not disappointed is using quality raw materials, so that they do not damage the taste produced and in the processing it is also in accordance with the measurements so that the resulting taste is not bad or disappointing. There are factors that influence the increase in production of Cassava Chips in Pangilen Village when it has entered the rainy season 2. The price set by the owner, namely for cassava chips per pack, is Rp. 5,000.- To determine the selling price, of course the owner has taken into account the financing of raw materials, labor wages and the profits that will be obtained. With low prices and very affordable for all groups. 3. Promotion: Pak Heri's initial promotion to shops selling his own products. In the past, the owner only sold it little by little door to door and over time there were salespeople who came to take the cassava chips. Then there are flavors that are popular with many people, he innovated to make various types of cassava chips, such as: sweet spicy cassava chips, balado cassava chips, salted cassava chips, etc. 4. Place The place here plays an important role in increasing sales of Cassava Chips which we We have to analyze where is a strategic place to sell our products so that they can be known to many people, such as Mr Heri who opened a shop on Jl. Raya Pangilen, which is a very efficient place to market Cassava Chip products
Pendekatan Inovatif Analisis Rasio Keuangan dalam Pengelolaan Lembaga Keuangan Syariah Berbasis Nilai Ekonomi Islam Kurnia Fitri Salsabila; Abdur Rohman
Jurnal Kajian dan Inovasi Ilmu (JKII) Vol. 1 No. 1 (2025): Mei
Publisher : Marasofi International Media and Publishing (MIMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64123/jkii.v1.i1.2

Abstract

Evaluasi kinerja keuangan merupakan aspek krusial dalam pengelolaan lembaga keuangan syariah karena tidak hanya mencerminkan efisiensi, profitabilitas, dan keberlanjutan, tetapi juga harus selaras dengan prinsip-prinsip syariah yang menekankan keadilan, transparansi, dan tanggung jawab sosial. Studi ini bertujuan untuk menganalisis penggunaan rasio keuangan sebagai instrumen evaluasi kinerja lembaga keuangan syariah dengan pendekatan berbasis nilai-nilai ekonomi Islam, khususnya prinsip maqashid syariah. Metode penelitian yang digunakan adalah studi literatur dan analisis deskriptif terhadap penyesuaian indikator konvensional seperti ROA, ROE, CAR, dan BOPO agar relevan dengan maqashid syariah, serta integrasi alat ukur tambahan seperti Islamicity Performance Index dan Sharia Conformity and Profitability. Hasil kajian menunjukkan bahwa penerapan rasio keuangan yang dikembangkan sesuai prinsip ekonomi Islam mampu meningkatkan efisiensi operasional sekaligus memperkuat integritas dan kontribusi sosial lembaga keuangan syariah. Oleh karena itu, disarankan agar lembaga keuangan syariah mengadopsi indikator keuangan yang mengakomodasi nilai-nilai maqashid syariah untuk mendukung pengelolaan yang lebih holistik dan berkelanjutan.
Peningkatan Daya Saing Ekonomi melalui Digitalisasi Sistem Keuangan dalam Perspektif Ekonomi Islam Mila Kamelia Putri; Abdur Rohman
Jurnal Kajian dan Inovasi Ilmu (JKII) Vol. 1 No. 1 (2025): Mei
Publisher : Marasofi International Media and Publishing (MIMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64123/jkii.v1.i1.6

Abstract

Penelitian ini bertujuan menganalisis kontribusi digitalisasi dalam sistem keuangan sebagai upaya meningkatkan daya saing dengan pendekatan ekonomi Islam. Di era revolusi industri 4.0, transformasi digital tidak hanya berfokus pada peningkatan efisiensi teknologi, tetapi juga harus sejalan dengan prinsip syariah yang mengutamakan keadilan, keseimbangan, dan kemaslahatan masyarakat. Metode yang diterapkan adalah kualitatif-deskriptif melalui kajian literatur dari jurnal, buku, dan dokumen resmi yang diterbitkan dalam kurun waktu sepuluh tahun terakhir. Temuan penelitian mengindikasikan bahwa digitalisasi dalam keuangan syariah memiliki potensi besar untuk meningkatkan daya saing dengan menekan biaya transaksi, memperluas akses layanan keuangan, meningkatkan transparansi, serta mengembangkan model bisnis inovatif yang sesuai dengan prinsip syariah. Transformasi digital pada sektor ini ditandai dengan penggunaan teknologi seperti fintech, blockchain, kecerdasan buatan, dan big data, yang memungkinkan munculnya layanan seperti pembiayaan peer-to-peer syariah, crowdfunding halal, dan perbankan digital berbasis syariah. Penerapan digitalisasi memberikan dampak positif berupa peningkatan efisiensi operasional, transparansi yang lebih tinggi melalui teknologi blockchain, serta perluasan inklusi keuangan. Kendati demikian, tantangan seperti menjaga kesesuaian syariah pada inovasi teknologi, keamanan siber, dan literasi digital masyarakat tetap perlu dihadapi. Secara keseluruhan, digitalisasi sistem keuangan syariah menjadi strategi kunci dalam membangun ekosistem keuangan yang adil, transparan, dan berkelanjutan sesuai dengan prinsip ekonomi Islam.