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All Journal Jurnal Logistik Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Karya Abdi Masyarakat
Fittriya, Nurul Laili
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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Human Resource Management Strategy Prediction in Small Business Marketing after Pandemic Purbaningsih, Yuli; Jamadi, Jamadi; Junianto, Pilifus; Fittriya, Nurul Laili; Ekasari, Silvia
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2771

Abstract

Prediction of HR management strategy in small business marketing after the pandemic is the purpose of this study. We believe that every business, both small and large, is very concerned with human resources in marketing all business products. Therefore, we have obtained raw data from electronic searches in several scientific publications, especially HRM and post-pandemic small business marketing governance. We have carefully reviewed the data, involving an in-depth evaluation and coding system so that it is easy for us to answer the questions of this study. Our data publications target journals such as Sagepub, Academic works, Google Books, Taylor and France, and other data sources. We reviewed hundreds of papers to get around 50 journal publications that we have thoroughly reviewed. Based on the discussion of the results, the result is that the human resources department develops rules and processes that promote a fair work environment. Additionally, they settle disputes and listen to employee problems to instill a sense of belonging. All of these factors contribute to the efficient operation of the company and enable workers to perform their best job.HR; marketing; small business; pandemic; publication review
Influence of Integrated Marketing Communication on Customer Loyalty Survey at CV. Fashion Ponokawan Village, Krian District, Sidoarjo Regency, East Java Province”, Indonesia Fittriya, Nurul Laili; Amalia, Rizka Rahma
Jurnal Logistik Indonesia Vol 6, No 1: APRIL 2022
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/logistik.v6i1.1938

Abstract

This research was conducted at CV. Fashin Sidoarjo, the purpose of this research is to determine the effect of integrated marketing communication on the Fashion brand on customer loyalty. Integrated marketing communication as the independent variable (X) while customer loyalty as the dependent variable (Y). The method used in this research is quantitative using a descriptive research approach and verification using the Structural Equation Model (SEM) using Partial Least Square (PLS). The sampling technique used is non-probability sampling and purposive methods. With 91 samples as respondents taken from customers of Fashion brand products. From the results of the study, the results of integrated marketing communications have a positive and significant effect on customer loyalty by 74.1%.
Pengabdian Kepada Masyarakat Pengelolaan Keuangan Bagi Usaha Kecil Menengah Di Desa Wonoayu Kabupaten Sidoarjo Dewi, Nuning Nurna; Fittriya, Nurul Laili
Jurnal Karya Abdi Masyarakat Vol. 5 No. 1 (2021): Jurnal Karya Abdi Masyarakat
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (131.615 KB) | DOI: 10.22437/jkam.v5i1.13843

Abstract

Usaha Mikro Kecil Menengah (UMKM) di Kabupaten Sidoarjo berjumlah 13075 UMKM yang terbagi kedalam 68 jenis usaha tersebar di 16 kecamatan. Kegiatan Pengabdian Kepada Masyarakat (PkM) yang akan dilakukan adalah focus kepada pengelolaan keuangan UMKM di wilayah Kecamatan Wonoayu, lokasi ditentukanya berdasarkan data mengenai persebaran UMKM, Kecamatan Wonoayu dari 100% hanya ada 0,2% total UMKM yang ada. maka diharapkan dengan adanya bimbingan melalui daring mengenai system pengelolaan keungan usaha akan dapat membantu dari segi kearsipan para pelaku UMKM, karena kearsipan keuangan sangat penting dalam menunjang keberlangsungan dan posisi usaha yang berjalan. Mengetahui keadaan keuangan usaha akan menentukan usaha perlu dipertahankan, berhenti sejenak atau dikembangkan, dengan begitu diharapkan akan mampu memperkuat UMKM yang ada dan menambah jumlah pelaku.
Halal Logistics in Focus: A Bibliometric Analysis and Strategic Review of Indonesia’s Global Competitiveness Fittriya, Nurul Laili; Darno, Darno
Jurnal Logistik Indonesia Vol. 8 No. 2: Oktober 2024
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/logistik.v8i2.4799

Abstract

As the country with the largest Muslim population in the world, Indonesia holds significant potential in developing halal products, particularly in the food and beverage sector. Although 2024 saw a substantial increase in the number of companies applying for halal product testing, this growth was not accompanied by a rise in halal product export volumes. Data indicates that Indonesia’s halal product exports experienced a decline of approximately 2.1% in 2024, decreasing from USD 42.32 billion to USD 41.42 billion compared to the previous year. This downward trend presents a strategic challenge in strengthening Indonesia's competitiveness in the global halal market, especially amid growing demand from both Muslim and non-Muslim countries. One critical area requiring attention is halal logistics, which continues to face various obstacles, including limited international halal certification, ambiguous guidelines, weak financial and institutional coordination, low market demand, and the absence of standardized cost-effectiveness measures. This study aims to map the research trends on halal logistics published in reputable journals focused on Islamic economics. A total of **175 Scopus-indexed scientific publications** were analyzed using the VOSviewer software to generate a bibliometric map of the field’s development. The findings show that “halal logistics is a central focus in global literature; however, Indonesia’s research contribution remains relatively limited. Therefore, strengthening local research capacity is essential to enhance Indonesia’s strategic role in the international halal logistics ecosystem.
Evaluating the Impact of Installed Capacity and Actual Production Volume on the Operational Efficiency of Regional Water Supply Company Darno, Darno; MD Arifin, Khadijah binti; Purnamasari, Wulan; Fittriya, Nurul Laili
Jurnal Logistik Indonesia Vol 9, No 1: April 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/logistik.v9i1.4858

Abstract

In evaluating the performance of PDAMs in various regions, the gov-ernment must also look at the problems that occur in a regional drinking water company such as customer water quality, customer growth, prof-itability, liquidity and financial performance solvency. For this reason, local governments need to evaluate performance in order to improve performance in the company. Generally, companies still use the tradi-tional approach in measuring performance that comes from company financial information, along with the times there is performance meas-urement using the balanced scorecard method, this method is a meas-urement method that offers both financial and non-financial measure-ments. This study aims to determine the effect of installed capacity on opera-tional performance to determine the effect of real production volume on operational performance and to find out which is the most influential between installed capacity and real production volume on the opera-tional performance of PDAMs in West Java, Banten and Jakarta in 2018. In this study the author uses a quantitative approach. This research da-ta collection uses secondary data, which is obtained from the report on the results of the 2018 PDAM performance evaluation issued by BPKP and BPPSPAM. This research uses SPSS multiple regression analysis tool. The results show that the Installed Capacity has a minimum value of 188, the maximum value of Installed Capacity is 20,238. The Real Pro-duction Volume has a minimum value of 146, the maximum value of the Real Production Volume of 19,752 that occurs. Operational perfor-mance has a minimum value of 0.81, the maximum value of Opera-tional Performance is 1.69. The mean value of Operational Performance is 1.2547.
Co-Authors Amalia, Rizka Rahma Darno, Darno Dewi, Nuning Nurna Ekasari, Silvia Jamadi Jamadi, Jamadi Junianto, Pilifus MD Arifin, Khadijah binti Purbaningsih, Yuli WULAN PURNAMASARI, WULAN