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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Ekonomika Dan Bisnis Journal of Artificial Intelligence and Digital Business West Science Journal Economic and Entrepreneurship International Journal of Application on Economics and Business Jurnal Pengabdian Bukit Pengharapan Tractare: Jurnal Ekonomi-Manajemen
Junianto, Pilifus
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Understanding Financial Digitization: From Creativity to Innovation and Competition among MSMEs Rachmawati, Irma; Yulianti, Eka Budi; Junianto, Pilifus; Ramadhan, Ramadhan; Nugroho, Febriawan Ardi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3449

Abstract

This study discussed the meaning of financial digitalization from creativity to innovation and competition in small and medium enterprises. The authors believe that digital financial and small business success is related to the era of technology and competition. In other words, the ability of business drivers to empower technology in financial activities. To discuss the theme of this study, we have conducted digital data searches on both national and international publication databases consisting of literature, journals, magazines, and website literature. To complete this discussion, we examine the data in-depth under a phenomenological approach, namely an effort to explore the data as broadly as possible to understand valid and up-to-date answers to questions. Based on the findings and discussion data, we conclude that financial digitization uses the latest technology that allows the financial function to have a high impact in today's technological and competitive business era. Therefore, this finding is a valuable input for future digital financial studies and business activities. 
Human Resource Management Strategy Prediction in Small Business Marketing after Pandemic Purbaningsih, Yuli; Jamadi, Jamadi; Junianto, Pilifus; Fittriya, Nurul Laili; Ekasari, Silvia
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2771

Abstract

Prediction of HR management strategy in small business marketing after the pandemic is the purpose of this study. We believe that every business, both small and large, is very concerned with human resources in marketing all business products. Therefore, we have obtained raw data from electronic searches in several scientific publications, especially HRM and post-pandemic small business marketing governance. We have carefully reviewed the data, involving an in-depth evaluation and coding system so that it is easy for us to answer the questions of this study. Our data publications target journals such as Sagepub, Academic works, Google Books, Taylor and France, and other data sources. We reviewed hundreds of papers to get around 50 journal publications that we have thoroughly reviewed. Based on the discussion of the results, the result is that the human resources department develops rules and processes that promote a fair work environment. Additionally, they settle disputes and listen to employee problems to instill a sense of belonging. All of these factors contribute to the efficient operation of the company and enable workers to perform their best job.HR; marketing; small business; pandemic; publication review
Relevansi Perubahan Organisasi Dalam Dinamika Penciptaan Pengetahuan dan Manajemen Pengetahuan Menuju Keunggulan Kompetitif Junianto, Pilifus
Tractare: Jurnal Ekonomi-Manajemen Vol 5 No 1 (2022): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v5i1.46

Abstract

Artikel ini membahas konsep interaksi manusia ketika masuk dalam organisasi untuk mencapai tujuan tertentu melalui dinamika penciptaan pengetahuan untuk unggul bersaing serta menghasilkan inovasi dan nilai bagi kemasyalakatan. Tulisan ini di awali dengan kerangka teori organisasi yang membahas pentingnya figur leader dan gaya kepemimpinannya. Kajian berikutnya tentang karakteristik sumber daya manusia yang handal bagi organisasi. Kedua hal tadi bersangkut paut dalam dinamika penciptaan pengetahuan untuk mengantar suatu kelompok ke competitive advantage. Akhirnya, semua unsur tersebut berkelindan guna mengikuti geliat perkembangan dan perubahan dari organisasi.
The Role of Payment Technology and Digital Marketing in Shaping Gen Z Consumer Behavior: A Literature Review and Future Research Directions Junianto, Pilifus; Suudiah, Vina Apriliani
Tractare: Jurnal Ekonomi-Manajemen Vol 8 No 1 (2025): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v8i1.160

Abstract

Generation Z, as digital native consumers, exhibit unique behavioral patterns in adopting digital payment technologies and responding to digital marketing strategies. This article reviews 20 reputable international journals related to the role of digital payment technology and digital marketing in shaping Generation Z's consumer behavior. Through thematic analysis, it is found that ease of use, security, and trust are the main drivers of digital payment adoption, while personalized and interactive digital marketing effectively increases purchase intentions and loyalty. The study also highlights the synergistic interaction between payment technology and digital marketing, which remains underexplored comprehensively. This article recommends longitudinal studies, integrated approaches combining technology and marketing aspects, qualitative methodologies, as well as exploration of security and cultural issues as crucial directions for future research.
PEMBERDAYAAN MASAYARAKAT MELALUI PELATIHAN DAN PEMANFAATAN MANGGA MENJADI ANEKA MACAM OLAHAN MAKANAN DI RW.09 KAMPUNG NANAS, KEL. TELUK TERING, KEC. BATAM KOTA, PROVINSI KEPULAUAN RIAU Junianto, Pilifus; Nggala, Yuliana Kafenia Putri
Jurnal Pengabdian Bukit Pengharapan Vol. 3 No. 2 (2023)
Publisher : LPPM Institut Teknologi dan Bisnis Kristen Bukit Pengarapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jurdian.v4i1.254

Abstract

The aim of carrying out this community service activity is as a form of implementing collaboration between STIE Bentara Persada and the residents of RW.09 Kampung Nanas, Kel. Teluk Kering, Kec. Batam City in the form of training and utilization of mangoes into various processed foods. This program was held on Saturday, April 29 2023 with STIE Bentara Persada students and aims to help residents increase their family's economic value and become a source of employment opportunities for the local community. Overall, this activities received a positive enthusiastic response from residents.
Analisis Konsep Green Marketing Dan Green Produck Terhadap Perilaku Membeli Melalui Teknology Digital (Studi Kasus Produk UMKM Di Kota Batam) Junianto, Pilifus; Nuraeni, Brigida Endah; Mite, Imelda; Minda, Olivia Nelciana
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 6 (2024): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i6.2214

Abstract

Tujuan dari penelitian ini untuk melihat pengaruh dari green marketing dan green produck terhadap perilaku membeli melalui teknology Digital. Penelitian ini menggunakan Metode penelitian kuantitatif asosiatif. Hasil penelitian Green Marketing berperan penting dalam mempengaruhi penggunaan Teknologi Digital, meskipun ada sedikit pengaruh, pengaruh ini tidak cukup kuat secara statistik untuk diterima, Green Marketing berpotensi memengaruhi Perilaku Membeli, pengaruhnya tidak cukup kuat secara statistik untuk diterima, Green Produk terhadap keputusan konsumen untuk membeli sangat kecil dan tidak kuat secara statistic, penggunaan Teknologi Digital secara langsung berperan penting dalam memengaruhi keputusan konsumen untuk membeli
Pengaruh Kemudahan Pembayaran Menggunakan QRIS, Komunikasi Pemasaran, Digital Marketing Terhadap Keputusan Pembelian Wulandari, Wulandari; Cindrakasih, RR Roosita; Setyorini, Efi Endang Dwi; Siregar, Achiruddin; Junianto, Pilifus
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.439

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kemudahan pembayaran menggunakan QRIS, komunikasi pemasaran, digital marketing terhadap keputusan pembelian Gen Z di Kota Bandar Lampung. Metode yang digunakan pada penelitian adalah pendekatan kuantitatif yang meneliti populasi dan sampel tertentu. Pengumpulan data menggunakan instrumen penelitian dan analisis data bersifat kuantitatif (statistik). Hasil penelitian secara parsial bahwa kemudahan pembayaran menggunakan QRIS, komunikasi pemasaran, dan digital marketing berpengaruh positif dan signifikan terhadap keputusan pembelian Gen Z di Kota Bandar Lampung. Hasil penelitian secara simultan bahwa kemudahan pembayaran menggunakan QRIS, komunikasi pemasaran dan digital marketing memiliki pengaruh positif dan signifikan terhadap keputusan pembelian Gen Z di Kota Bandar Lampung.
CRITICAL LITERATURE REVIEW: THE EFFECT OF MACHIAVELLIAN MARKETING IN THE CONTEXT OF SOCIAL MEDIA AND E-COMMERCE USE ON THE PURCHASING BEHAVIOR OF MILLENNIALS AND GENERATION Z Junianto, Pilifus; Irawan, Agustinus Purna
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.652-660

Abstract

In recent decades, the development of information and communication technology has profoundly transformed the marketing landscape. Social media has emerged as a dominant platform used by marketers to reach consumers, particularly among Millennials and Generation Z, who are active users of digital technology. This study examines the impact of Machiavellian Marketing strategies on the purchasing behavior of Millennials and Generation Z through social media and e-commerce platforms. Machiavellian Marketing, characterized by manipulative and often unethical approaches, exploits the digital habits and psychological tendencies of these young consumers. Furthermore, this study highlights the influence of Dark Triad personality traits—Machiavellianism, narcissism, and psychopathy—on consumer behavior. Individuals with high levels of these traits are known to be more prone to engage in manipulative behavior on social media, which affects their purchasing decisions. The research was conducted through a literature review method from the Scopus database, aiming to provide critical insights into the ethical implications of Machiavellian-based marketing strategies as well as offering new perspectives on ethics in result-oriented marketing. These findings are expected to aid marketers in designing strategies that align with the psychological profiles of consumers while considering their ethical implications.
Bibliometric Analysis in Mapping Corporate Marketing Research Trends and Developments Maharani, Dewi; Yuswono, Irawan; Sutono, Sutono; Junianto, Pilifus
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.372

Abstract

This research conducts a comprehensive bibliometric analysis to map the trends and developments in corporate marketing research, utilizing data from a diverse range of publications. Through theme analysis, influential publications, and keyword occurrences, the study unveils the multifaceted nature of the field. The most prevalent themes include Corporate Marketing, Green Marketing, Reputation, Communication, and Relationship Marketing, reflecting the dynamic interplay of strategic elements within corporate marketing. Noteworthy publications, such as "Principles of Corporate Finance" and "Corporate Social Responsibility: A Theory of the Firm Perspective," emerge as key influencers, shaping the intellectual discourse in the domain. The integration of these findings provides valuable insights for researchers, practitioners, and policymakers, offering a nuanced understanding of the current state of corporate marketing research. As the field continues to evolve, this research sets the stage for future inquiries, providing a foundation for strategic decision-making and ongoing scholarly exploration.
The Influence of ChatGPT Usage and Entrepreneurship Education on Students' Entrepreneurial Intentions with Innovative Behaviour as a Mediating Variable : The Perspective of Social Cognitive and Experiential Learning Theory Sutrisno, Sutrisno; Siminto, Siminto; Syamsuri, Syamsuri; Junianto, Pilifus; Pramono, Susatyo Adhi
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 10 No. 3 (2024): September
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v10i3.12375

Abstract

This study aims to examine a model that integrates social cognitive theory and experiential learning theory in the context of using ChatGPT and entrepreneurship education to enhance students' entrepreneurial intention, considering the mediating role of innovative behaviour. This research uses a quantitative approach with a survey method using SEM-PLS data analysis to explore the relationship between the relevant variable. Purposive sampling technique is used to select samples that meet specific criteria. The research sample consisted of 139 students in Yogyakarta, Indonesia, with data collected via an online questionnaire. The study results indicate that the use of ChatGPT, entrepreneurship education, and innovative behaviour positively and significantly influence students' entrepreneurial intentions, in line with social cognitive and experiential learning theory. Innovative behaviour also plays a significant role as a mediating variable. This research suggests that educational institutions can further optimize the use of technology, such as ChatGPT, in entrepreneurship curricula and provide more practical experiences to strengthen students' entrepreneurial intentions.
Co-Authors Agustinus Purna Irawan Brigida Endah Nuraeni Ekasari, Silvia Fittriya, Nurul Laili Garin Pratiwi Solihati Irawan Yuswono Jamadi Jamadi, Jamadi M. Yogi Riyantama Isjoni Maharani, Dewi Minda, Olivia Nelciana Mite, Imelda Nggala, Yuliana Kafenia Putri Nugroho, Febriawan Ardi Purbaningsih, Yuli R. Irma Rachmawati, R. Irma RR Roosita Cindrakasih Setyorini, Efi Endang Dwi Siminto Siminto, Siminto Siregar, Achiruddin Susatyo Adhi Pramono, Susatyo Adhi Sutono Sutono Sutrisno, Sutrisno Suudiah, Vina Apriliani Syamsuri Syamsuri Wanof, M. Indre Wulandari Wulandari Yulianti, Eka Budi