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All Journal Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Jurnal Aksioma Ad Diniyah : The Indonesian Journal of Islamic Studies Aksioma Al-Musaqoh
Yunia, Noorma
Program Studi Ekonomi Syariah STAI La Tansa Mashiro
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Pengaruh Label Halal dan Kemasan pada Produk Makanan Terhadap Minat Beli Konsumen Noorma Yunia; Budiman; Niah Solihah
e-Jurnal Aksioma Al-Musaqoh : Journal of Islamic Economics and Business Studies Vol 7 No 2 (2024): DESEMBER 2024
Publisher : STAI La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jam.v7i2.1248

Abstract

Penelitian ini menyoroti pentingnya label halal bagi konsumen Muslim di Indonesia, yang memerlukan jaminan kehalalan pada produk makanan kemasan. Di Desa Sindangsari, banyak masyarakat yang belum memperhatikan label halal saat membeli produk. Tujuan penelitian ini yaitu untuk mengetahui pengaruh Label Halal pada produk makanan terhadap Minat Beli Konsumen, untuk mengetahui pengaruh Kemasan pada produk makanan terhadap Minat Beli Konsumen dan untuk mengetahui pengaruh Label Halal dan Kemasan pada produk makanan terhadap Minat Beli Konsumen di Desa Sindangsari Kec. Sajira Leabk Banten. Metode penelitian menggunakan metode kuantitatif korelasional. Populasi dalam penelitian ini yaitu masyarakat Desa Sindangsari yang berusia 18-35 tahun sebanyak 1.04orang. Teknik pengambilan sampel menggunakan Nonprobability sampling dengan kategori proposive sampling sebanyak 62 responden. Teknik pengumpulan data yang digunakan observasi, kajian pustaka, kuesioner, dan dokumentasi. Teknik analisis data yang digunakan yaitu uji validitas, uji reliabilitas, uji normalitas, uji heteroskedastisitas, uji multikolinearitas, analisis regresi linier berganda, uji koefisien determinasi, uji t, dan uji F. Dengan bantuan Software SPSS V29. Hasil penelitian menunjukkan bahwa: Variabel Label Halal pada produk makanan secara parsial berpengaruh positif dan signifikan terhadap Minat Beli Konsumen, variabel Kemasan pada produk makanan secara parsial berpengaruh positif dan signifikan terhadap Minat Beli Konsumen, Variabel Label Halal dan Kemasan pada produk makanan secara simultan berpengaruh positif dan signifikan terhadap Minat Beli Konsumen di Desa Sindangsari Kec. Sajira Leabk Banten. Kontribusi Label Halal dan Kemasan terhadap Minat Beli Konsumen sebesar 31,00% sedangkan sisanya dipengaruhi faktor lain di luar variabel penelitian.
Pengaruh Label Halal dan Kemasan pada Produk Makanan Terhadap Minat Beli Konsumen Noorma Yunia; Budiman Budiman; Ilmi Albadiah; Niah Soniah
e-Jurnal Aksioma Al-Musaqoh : Journal of Islamic Economics and Business Studies Vol 8 No 1 (2025): JUNI 2025
Publisher : STAI La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The background of this research highlights the importance of halal labels for Muslim consumers in Indonesia, who require guarantees of halal compliance for packaged food products. In Sindangsari Village, many residents have not yet paid attention to halal labels when purchasing products.This study aims to: 1. Determine the influence of the Halal label on food products towards consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten, 2. Determine the influence of packaging on food products towards consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten, and 3. Determine the influence of the Halal label and packaging on food products towards consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten. The research method used is a correlational quantitative method. The population in this study consisted of 1,004 individuals aged 18-35 years from Sindangsari Village. The sampling technique used is nonprobability sampling with a purposive sampling category of 62 respondents. Data collection techniques include observation, literature review, questionnaires, and documentation. The data analysis techniques used are validity tests, reliability tests, normality tests, heteroscedasticity tests, multicollinearity tests, multiple linear regression analysis, determination coefficient tests, t-tests, and F tests, with the assistance of the Statistical Package for the Social Sciences (SPSS) software version 29. The results of the study show that: 1. The Halal label variable on food products partially has a positive and significant influence on consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten, 2. The packaging variable on food products partially has a positive and significant influence on consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten, 3. The Halal label and packaging variables on food products simultaneously have a positive and significant influence on consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten. The contribution of the Halal label and packaging to consumer purchase intention is 31.00%, while the remaining percentage is influenced by other factors outside the research variables.
PERAN DIGITALISASI PEMASARAN PRODUK DALAM MENINGKATKAN PENDAPATAN USAHA TERNAK BURUNG PUYUH PETELUR Hayatun Nufus; Noorma Yunia; Budiman Budiman; Ilmi Albadiah
e-Jurnal Aksioma Al-Musaqoh : Journal of Islamic Economics and Business Studies Vol 8 No 2 (2025): DESEMBER 2025
Publisher : STAI La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jam.v8i2.1522

Abstract

The development of information and communication technology has brought significant changes to various sectors of life, including the livestock sector. One form of adaptation to these developments is the implementation of digitalization in product marketing activities. This study aims to examine and understand how product marketing digitalization can influence the income of quail farming businesses in Nameng Village. Marketing digitalization refers to the use of various digital media and platforms, such as social media, instant messaging applications, and marketplaces, to market livestock products to consumers more widely and efficiently. This study uses a descriptive qualitative approach, focusing on one quail farming business operator in the Nameng Village area. Data collection techniques were carried out through in-depth interviews, direct observation, and documentation to obtain comprehensive information about the digital marketing practices applied by business operators. This study also considers various supporting and inhibiting factors in the implementation of marketing digitalization, such as access to technology, digital literacy, and the local market's response to digital-based marketing approaches. The results of this study are expected to contribute to the development of more adaptive and relevant marketing strategies for livestock businesses, particularly in the context of utilizing digital technology in today's modern era
Co-Authors Ade Sahruroji Ajizah, Euis Billa Badrotusabila Budiman Budiman Budiman Hayatun Nufus Ilmi Albadiah Niah Solihah Niah Soniah Setyabudi Daryono