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All Journal Academic Journal of Da'wa and Communication Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Mahardika, Mei Candra
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Religion Arts Humanities Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PENGARUH SIKAP, NORMA SUBJEKTIF DAN KENDALI PERILAKU TERHADAP NIAT KEPATUHAN PEGAWAI IAIN SURAKARTA DALAM MEMBAYAR ZAKAT Mahardika, Mei Candra
Academic Journal of Da'wa and Communication Vol 1, No 2 (2020)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v1i2.2765

Abstract

Zakat is an obligation for Muslims who have more wealth. The results of the study in 2011 by BAZNAS and FEM IPB found the fact that the potential for zakat in Indonesia reached 217 trillion, while from that potential could only collect 1.729 trillion. This study used the planned behaviour theory from Ajzein and Fizbein which states attitudes, subjective norms, and behavioral control have a relationship with the intention. The study formulation looked at the determinants of IAIN Surakarta employees’ intentions in paying zakat. This study used a quantitative approach with a survey method using a questionnaire instrument. The population in this study were 445 employes of IAIN Surakarta. The samples of the study were 159 employes who were alreday civil servants. The data analysis techniques were quantitative descriptive and inferential descriptive. The result of the study explained that there was a relationship between attitudes, subjective norm, and behavioural control with the intention of IAIN Surakarta employees in paying zakat. Behaviour control has the highest relationship with intention. The behaviour in paying zakat carried out by IAIN Surakarta employees cannot be separated from the role of institution that use internal policies to encourage their employees to carry out zakat obligations. The existence of the Zakat Management Unit (UPZ) facilitates the collection and management of zakat from IAIN Surakarta employees themselves. The influence of co-workers also increases the understanding of religion, especially the obligation of zakat for employees who have civil servant status, because their income has reached nisab (limit) to pay zakat.
Strategi Corporate Social Responsibility Pamella Satu Supermarket Yogyakarta Dalam Membangun Brand Loyalty Fatimah, Wahyu Nur; Rusdiana, Joni; Pratiwi, Rhesa Zuhriya Briyan; Mahardika, Mei Candra
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i2.770

Abstract

The more retail businesses in Yogyakarta, the higher the level of competition to attract consumers. This is also felt by Pamella Supermarket, which is one of the retail businesses in Yogyakarta. This research was conducted to find out how Pamella Supermarket's strategy in building brand loyalty. The retail industry is the most competitive industry, this research can help retail companies to develop more effective strategies in winning the competition. The CSR program conducted by Pamella uses the concept of triple bottom line (people, planet, profit). The existence of CSR activities can be considered by the public as a form of concern from the company so that it will increase public trust and increase brand loyalty. This research uses descriptive qualitative method with data collection using interview, observation, and documentation techniques. Data validity techniques using triangulation. The data analysis technique goes through three stages, namely data reduction, data presentation, and conclusion drawing. The results showed that Pamella has a CSR program named Pamella Peduli and has 6 activities that are the focus of its implementation, namely educational assistance, infrastructure, environment, health, humanitarian donations, and community donations. The implementation also involves employees and stakeholders. CSR activities are one of the considerations of consumers, the more companies contribute to social activities, the more loyal customers are to a brand.
Co-Authors Fatimah, Wahyu Nur Joni Rusdiana Rhesa Zuhriya Briyan Pratiwi