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All Journal Jurnal Ilmiah Komunikasi Makna Kanal : Jurnal Ilmu Komunikasi Komunikasi : Jurnal Komunikasi MUWAZAH: Jurnal Kajian Gender Avant Garde Jurnal Komunikasi Islam (J-KIs) Transformatif: Jurnal Pengabdian Masyarakat ISJOUST Jurnal Indonesia : Manajemen Informatika dan Komunikasi Academic Journal of Dawa and Communication
Joni Rusdiana
Universitas Islam Negeri Raden Mas Said Surakarta
Religion Humanities Astronomy Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Physics Social Sciences

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Feminitas dan Resistansi Perempuan Pratiwi, Rhesa Zuhriya; Susilowati, Eny; Rusdiana, Joni; Rohmatika, Arina
MUWAZAH: Jurnal Kajian Gender Vol 13 No 2 (2021)
Publisher : IAIN Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/muwazah.v13i2.4563

Abstract

The strength of film as a medium that represents and constructs reality with the storyline which is symbolically packaged, through substance and full of socio-cultural values. This study is to describe the deconstruction of femininity and women's resistance meaning in the “Mother” movie. This research is a descriptive qualitative text research using main analysis of critical discourse by Sara Mills. The subject is the “Mother” movie, a thriller drama directed by Bong Joon-Ho. Collecting data at the text level, especially through documentation and literature studies, and furthermore, data is validated through FGD with experts who have experience and knowledge according to the object of research. The results explain the deconstruction of feminine values and women's resistance meaning in the “Mother” movie positioning women as objects. At this level, there is an objectification of women through the main character played by Hye ja, although another tendency appears which also positions women as subjects in the storyline. The emergence of physical and emotional aspects of femininity strengthens the objectification of women in the film. However, there is a dissection on femininity and resistance value in the film due to the emotional dynamics of the main character’s complex character. Finally, the existence of media as an industry and the power of messages makes the practice of media commodification depends on the owners, so it’s possible that the image of the female character in the film is used to represent a form of media power over the commodification of the message conveyed.
MEDIA DAN KRISIS POLITIK (Analisis Wacana Terhadap Pemberitaan KOMPAS mengenai Krisis Politik Thailand, Edisi Maret-Mei 2010) Agus Triyono; Joni Rusdiana
Jurnal Ilmiah Komunikasi Makna Vol 2, No 2 (2012): Jurnal Komunikasi Makna Vol. 2 No. 2 Agustus 2011 - Januari 2012
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.2.2.1-8

Abstract

This study aims to examine the preaching of KOMPAS will be Thailand’s political crisis. Questions to be answered in this study is how KOMPAS preach political crisis in Thailand. For this purpose, the researchers used a method of discourse analysis. Researchers analyzed at the level of textual and contextual KOMPAS news articles about Thailand’s political crisis of 2010 for the March-May 2010. The  rst  ndings are at the beginning of Thailand’s political crisis took place, KOMPAS does not cover the event directly. News about the crisis KOMPAS is taken from the source media and foreign news agencies such as: Bangkok Post, Reuters, The Nation, BBC, AP, AFP and fro. Only when the escalation of the crisis began peaking KOMPAS send reporters to cover the event directly. When the crisis began to subside KOMPAS pull back and re-use media journalists and foreign news agencies as sources of news. Second, related to the role of the media, in the context of Thailand’s political crisis was initially KOMPAS acts as a transmitter, reported the news in an objective, accurate, neutral, and balanced. Then when the crisis began to escalate, it looks KOMPAS started giving appraisals. Lastly, KOMPAS gradually began to show partiality to the protesters commonly referred to as the “Red Shirt”.
Feminitas dan Resistansi Perempuan: Dekonstruksi Makna melalui Wacana Kritis Sara Mills dalam Film 'Mother' Rhesa Zuhriya Pratiwi; Eny Susilowati; Joni Rusdiana; Arina Rohmatika
Muwazah Vol 13 No 2 (2021)
Publisher : UIN K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/muwazah.v13i2.4563

Abstract

The strength of film as a medium that represents and constructs reality with the storyline which is symbolically packaged, through substance and full of socio-cultural values. This study is to describe the deconstruction of femininity and women's resistance meaning in the “Mother” movie. This research is a descriptive qualitative text research using main analysis of critical discourse by Sara Mills. The subject is the “Mother” movie, a thriller drama directed by Bong Joon-Ho. Collecting data at the text level, especially through documentation and literature studies, and furthermore, data is validated through FGD with experts who have experience and knowledge according to the object of research. The results explain the deconstruction of feminine values and women's resistance meaning in the “Mother” movie positioning women as objects. At this level, there is an objectification of women through the main character played by Hye ja, although another tendency appears which also positions women as subjects in the storyline. The emergence of physical and emotional aspects of femininity strengthens the objectification of women in the film. However, there is a dissection on femininity and resistance value in the film due to the emotional dynamics of the main character’s complex character. Finally, the existence of media as an industry and the power of messages makes the practice of media commodification depends on the owners, so it’s possible that the image of the female character in the film is used to represent a form of media power over the commodification of the message conveyed.
The Ethnography Study of Tablighi Jamaat’s Da’wah Communication in the Symbolic Interactionism Perspective Joni Rusdiana; Prahastiwi Utari
Islamic Studies Journal for Social Transformation ISJOUST Vol 3, No 2, 2019
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M) IAIN Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1007.639 KB) | DOI: 10.28918/isjoust.v3i2.2234

Abstract

This article aims to see how the three premises of Blumer's Symbolic Interactionism are able to explain the phenomenon of the Tablighi Jamaat preaching in the form of khuruj and jaulah. The question to be answered in this article is how Tablighi Jamaat interprets the concept of da'wah (preaching), how the meaning constructed and how the meaning maintained or modified. Using the ethnographic method, this study looks at how the three premises of Blumer Symbolic Interactionism work. Based on the findings and results of the analysis, it was found that the construction of the meaning of da'wah in the Tablighi Jamaah was very different from the general understanding of the community. According to the Tablighi Jamaat, da’wah is not a lecture but invites others to obey the rules of Islam. The main purpose of da'wah according to the Tablighi Jamaat is not to improve others but to improve themselves and is obligatory for every Muslim. This series of meaningful constructs has been built since the beginning of this movement, started by Maulana Ilyas. Long before Maulana Ilyas chose and maintained the madrasa as a method of da'wah while continuing to evaluate it to the conclusion that madrasas were not the right solution to improve society as a whole. Furthermore, he applied the methods of da'wah and tabligh which he obtained not from social interaction, but obtained from God's inspired inspiration. Thus, in this phenomenon, the perspective of Blumer Symbolic Interactionism seems to be limited and unable to explain it thoroughly.
Personal Branding Calon Legislatif Generasi Z Melalui Instagram: Studi Deskriptif Kualitatif Pada Akun @muhammadshoma Royani, Shofia Fazza; Rusdiana, Joni
Avant Garde Vol 11, No 2 (2023): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v11i2.2601

Abstract

Social media is an effective place to build personal branding. Personal branding through social media is used by a generation Z politician who has just entered politics. Personal branding that is carried out will affect people's perception of him and build a positive image. This research uses McNally & Speak's personal branding theory, namely distinctiveness, relevance, and consistency. Researchers examined the personal branding built by Muhammad Shoma through Instagram social media to find out how he built personal branding as a generation Z politician who had just entered politics. This is so that Muhammad Shoma can be elected to the council in the area where he lives. In this study, researchers used a descriptive qualitative approach method in order to describe the results of the study. Data was collected by direct interview techniques with Muhammad Shoma and observing posts on his Instagram. The results of this study show that the use of Instagram social media can build a positive image of Muhammad Shoma as evidenced by several posts that show him approaching the community. Such as holding studies with mothers, holding free examinations on stunting, releasing fish fry into rivers with residents, and so on. Not only that, this generation Z also likes to read and write so that he is broad-minded and critical. This is evidenced by posts of written works shared on several blog platforms and online publications. He also built personal branding by having a characteristic that he has, namely in appearance he appeared in cocoa clothes and a peci at every campaign activity even though he came from the nationalist party PDI Perjuangan.
Strategi Corporate Social Responsibility Pamella Satu Supermarket Yogyakarta Dalam Membangun Brand Loyalty Fatimah, Wahyu Nur; Rusdiana, Joni; Pratiwi, Rhesa Zuhriya Briyan; Mahardika, Mei Candra
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i2.770

Abstract

The more retail businesses in Yogyakarta, the higher the level of competition to attract consumers. This is also felt by Pamella Supermarket, which is one of the retail businesses in Yogyakarta. This research was conducted to find out how Pamella Supermarket's strategy in building brand loyalty. The retail industry is the most competitive industry, this research can help retail companies to develop more effective strategies in winning the competition. The CSR program conducted by Pamella uses the concept of triple bottom line (people, planet, profit). The existence of CSR activities can be considered by the public as a form of concern from the company so that it will increase public trust and increase brand loyalty. This research uses descriptive qualitative method with data collection using interview, observation, and documentation techniques. Data validity techniques using triangulation. The data analysis technique goes through three stages, namely data reduction, data presentation, and conclusion drawing. The results showed that Pamella has a CSR program named Pamella Peduli and has 6 activities that are the focus of its implementation, namely educational assistance, infrastructure, environment, health, humanitarian donations, and community donations. The implementation also involves employees and stakeholders. CSR activities are one of the considerations of consumers, the more companies contribute to social activities, the more loyal customers are to a brand.
Pola Komunikasi Kelompok Pada Komunitas Penggemar K-Pop Dalam Fandom Carat Solo Nikmatul Mauludiah; Rhesa Zuhriya Briyan Pratiwi; Joni Rusdiana; Mei Candra Mahardika
Bahasa Indonesia Vol 5 No 2 (2024): J-Kis: Jurnal Komunikasi Islam Desember 2024
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v5i2.1149

Abstract

Maraknya budaya Korean Wave yang masuk di negara Indonesia khususnya industri musik K-Pop berhasil mendorong masyarakat untuk membuat sebuah komunitas penggemar yang berkaitan dengan idolanya. Solo menjadi wadah pada penggemar boygroup Seventeen yaitu Carat untuk berinteraksi antar anggota Komunitas fandom Carat Solo. Dengan adanya komunikasi yang terjadi di komunitas fandom Carat Solo dapat mempengaruhi responsivitas dan keaktifan pada anggotanya serta untuk mengetahui pola komunikasi kelompok yang terjadi didalamnya. Tujuan dari penelitian ini untuk mendiskripsikan pola komunikasi kelompok pada penggemar K-Pop yang terjadi didalam fandom Carat Solo. Penelitian ini menggunakan metode penelitian deskriptif kualitatif dengan pendekatan studi kasus. Analisis data akan diarahkan pada komunikasi kelompok yang terjadi didalam komunitas fandom Carat Solo. Pengumpulan data yang digunakan yaitu dengan cara observasi, wawancara mendalam, dan dokumentasi beberapa sumber sekunder yang relevan dengan anggota komunitas fandom Carat Solo sebagai subjek penelitian, serta pola komunikasi kelompok sebagai objek penelitian. Hasil penelitian menunjukan pola komunikasi yang terjalin antar anggota berupa vebal dan non verbal. Interaktivitas yang terjalin didalam komunitas fandom Carat Solo menunjukan pola komunikasi bintang. Meskipun admin base sebagai pemimpin, akan tetapi anggota komunitas fandom Carat Solo dapat bernteraksi secara langsung dengan semua anggota lainya dan memegang penuh keputusan yang terjadi. Komunikasi yang terjadi pada komunitas fandom Carat Solo cenderung pasif dikarenakan masih terdapat banyak anggota yang kurang aktif dan sedikit memberikan responsivitas didalamnya.
Personal Branding Brigadir Agus Kurniawan untuk Meningkatkan Citra Polisi Melalui Aplikasi Tiktok Fitriyani, Ririn Desi; Rusdiana, Joni
Academic Journal of Da'wa and Communication Vol. 4 No. 2 (2023)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v4i2.7641

Abstract

In recent years, the image of the police has declined with various cases involving the names of POLRI members, this will of course have an impact on the level of public trust in the POLRI itself. However, this is in contrast to what Brigadier Agus Kurniawan, a Bhabinkamtibnas officer in Jeron Village, Boyolali Regency, did. He provides creative services and is named Kopi Curhat Pak Bhabin which is uploaded via the tiktok account @kopi_curhat_pakbhabin. This research aims to find out what kind of personal branding you want to show to the public. The research method used is descriptive qualitative with personal branding theory. With the conclusion that the personal branding shown is in accordance with Rampersad & Montoya’s  11 personal branding criteria, namely; Authenticity, Integrity, Consistency, Specialization, Authority, Distintiveness, Relevant, Visibility, Persistence, Goodwill, and Performance. The personal branding efforts carried out by Brigadier Agus Kurniawan through Tiktok indirectly improved the image of the police in the eyes of the public.
Communication Management During Drought Emergency Response : Manajemen Komunikasi Bencana MDMC Sragen Saat Tanggap Darurat Kekeringan Setiawan, Dika; Sarbini, Sarbini; Sriyanto, Agus; Rusdiana, Joni
Kanal: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Maret 2025
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v13i2.1833

Abstract

Kabupaten Sragen, sebagai bagian dari Indonesia, tidak luput dari ancaman bencana hidrometeorologi seperti kekeringan. Bencana kekeringan di Kabupaten Sragen merupakan bencana periodik tahunan yang terjadi setiap bulan Juni hingga September. Hal tersebut mengakibatkan tujuh kecamatan di Kabupaten Sragen mengalami kesulitan memenuhi kebutuhan air bersih. Penelitian ini mengkaji bagaimana MDMC Sragen menerapkan manajemen komunikasi bencana dalam tanggap darurat kekeringan. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Teknik pengumpulan data menggunakan observasi dan wawancara, sedangkan teknik penentuan sampel menggunakan purposive sampling. Penelitian ini menggunakan teori manajemen komunikasi bencana yang meliputi aspek planning, organizing, actuating, dan controlling dari George R. Terry. Hasil penelitian ini menunjukkan betapa pentingnya kerja sama dengan pihak internal dan eksternal.
Political Branding Astrid Widayani di Instagram: Analisis Teori Mitsikopoulou dalam Kampanye Pilkada Surakarta 2024 Maharani, Nabila Sarah Eka; Sarbini, Sarbini; Rusdiana, Joni
Jurnal Komunikasi Vol 16, No 1 (2025): Maret 2025
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v16i1.25573

Abstract

Media sosial telah menjadi ruang baru dalam pembentukan citra politik dan komunikasi strategis antara kandidat dan publik. Dalam konteks ilmu komunikasi politik, personal branding merupakan proses konstruksi identitas diri secara strategis yang bertujuan mempengaruhi persepsi publik, terutama melalui media digital. Penelitian ini bertujuan untuk menganalisis strategi political branding dalam kampanye Pilkada Kota Surakarta tahun 2024 melalui media sosial Instagram. Penelitian menggunakan metode kualitatif interpretatif dengan pendekatan analisis konten. Teori personal branding dari Mitsikopoulou (2008) digunakan untuk mengkaji penciptaan citra, keterlibatan emosional, dan penggunaan simbol-simbol visual dalam membangun komunikasi politik. Hasil penelitian menunjukkan bahwa strategi yang diterapkan mampu membentuk citra positif, meningkatkan partisipasi publik, serta menegaskan representasi kepemimpinan perempuan yang progresif. Selain itu, ditemukan bahwa kandidat perempuan menghadapi tantangan simbolik dan dilema gender dalam membangun legitimasi politik di ruang digital. Penelitian ini memberikan kontribusi terhadap kajian komunikasi politik digital serta peran media sosial dalam memperluas ruang representasi perempuan dalam kontestasi elektoral di Indonesia
Co-Authors Agus Sriyanto Agus Triyono Arina Rohmatika Eny Susilowati Fatimah, Wahyu Nur Fitriyani, Ririn Desi Maharani, Nabila Sarah Eka Mahardika, Mei Candra Nikmatul Mauludiah Prahastiwi Utari Pratiwi, Rhesa Zuhriya Putri, Haura Sabita Rhesa Zuhriya Briyan Pratiwi Rhesa Zuhriya Pratiwi Royani, Shofia Fazza Sarbini Sarbini, Sarbini Setiawan, Dika Susilowati, Eny Utari, Prahastiwi