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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific
Yingxing, Yang
Unknown Affiliation
Humanities

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Grab Marketing Strategy, Research & Development Widyatama, Gabriel Willy; Chelliah, Shankar; Kai, Yang; Yingxing, Yang; Tien, Yee Chew; Mey, Wee Choo; Sin, Liem Gai
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.013 KB) | DOI: 10.32535/ijthap.v3i2.827

Abstract

Grab is a Singapore-based company providing transportation applications available in six countries in Southeast Asia. It utilizes smartphone cloud-based technology to provide ride-hailing and logistics services, food delivery, and courier service. This study proposes to determine and analyze the problems that exist in the Grab company. One of the problems in a company is a competition between companies. One of the competitors is GO-JEK. This research is expected to provide solutions to problems that exist within the company. How to stand out from competitors, attract more customers and drivers, and various training courses for drivers? What should the company decide on the price? In different countries, how should companies operate under different government policies?
Co-Authors Chelliah, Shankar Mey, Wee Choo Sin, Liem Gai Tien, Yee Chew Widyatama, Gabriel Willy Yang Kai