International Journal of Tourism and Hospitality in Asia Pasific
Vol 3, No 2 (2020): June 2020

Grab Marketing Strategy, Research & Development

Widyatama, Gabriel Willy (Unknown)
Chelliah, Shankar (Unknown)
Kai, Yang (Unknown)
Yingxing, Yang (Unknown)
Tien, Yee Chew (Unknown)
Mey, Wee Choo (Unknown)
Sin, Liem Gai (Unknown)



Article Info

Publish Date
20 Jun 2020

Abstract

Grab is a Singapore-based company providing transportation applications available in six countries in Southeast Asia. It utilizes smartphone cloud-based technology to provide ride-hailing and logistics services, food delivery, and courier service. This study proposes to determine and analyze the problems that exist in the Grab company. One of the problems in a company is a competition between companies. One of the competitors is GO-JEK. This research is expected to provide solutions to problems that exist within the company. How to stand out from competitors, attract more customers and drivers, and various training courses for drivers? What should the company decide on the price? In different countries, how should companies operate under different government policies?

Copyrights © 2020






Journal Info

Abbrev

IJTHAP

Publisher

Subject

Humanities

Description

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to ...