Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific Asia Pacific Journal of Management and Education
Yang Kai
University of Science and Technology LiaoNing
Humanities Education Languange, Linguistic, Communication & Media Other

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Grab Marketing Strategy, Research & Development Widyatama, Gabriel Willy; Chelliah, Shankar; Kai, Yang; Yingxing, Yang; Tien, Yee Chew; Mey, Wee Choo; Sin, Liem Gai
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.013 KB) | DOI: 10.32535/ijthap.v3i2.827

Abstract

Grab is a Singapore-based company providing transportation applications available in six countries in Southeast Asia. It utilizes smartphone cloud-based technology to provide ride-hailing and logistics services, food delivery, and courier service. This study proposes to determine and analyze the problems that exist in the Grab company. One of the problems in a company is a competition between companies. One of the competitors is GO-JEK. This research is expected to provide solutions to problems that exist within the company. How to stand out from competitors, attract more customers and drivers, and various training courses for drivers? What should the company decide on the price? In different countries, how should companies operate under different government policies?
Analyze One Issue Faced by The Company and Then Provide Relevant Solution Wen, Ng Yi; Kee, Daisy Mui Hung; Ling, Koid Wang; Xuang, Ng Sok; Kai, Yang; Alfertaj, Eman
Asia Pacific Journal of Management and Education (APJME) Vol 2, No 3 (2019): November 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.142 KB) | DOI: 10.32535/apjme.v2i3.627

Abstract

This report is about a study on analyzing one issue faced by the company and provide some relevant recommendations to solve the problem. The company we chose is Kopitan Classic Penang Delight which is a well-known food and beverage chain business model in Malaysia. Customers satisfaction is the most common and important criteria in any organization particularly in food industry. Due to the market competition, a company should always focus on the needs and wants of the target customers to ensure that the customers are satisfied with their product and services. The company should able to adapt the changes of the demand of customer in order to sustain in the market. Besides focus on the external factor, the internal control is also vital to build a good reputation of company. The training of workers and their attitude gives an important impact on whether the customers are satisfied with the service provided by the company. The well management of an organization can attract more customers and contribute to a higher profit. There is some methodology employed in this research. The main issue faced by the company is illustrated in the results of analysis and finding. After identifying the issue, a few steps are recommended so that the company can apply to overcome it.
Co-Authors Alfertaj, Eman Chelliah, Shankar Kee, Daisy Mui Hung Ling, Koid Wang Mey, Wee Choo Sin, Liem Gai Tien, Yee Chew Wen, Ng Yi Widyatama, Gabriel Willy Xuang, Ng Sok Yingxing, Yang