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The Rise and Fall Ali Baba Company Has Encountered Throughout Their Success A/L Antony Das, Pusparajan; Kee, Daisy Mui Hung; A/P Sathiyananthan, Geethanapriya; Amirah, Nur; A/P Muniandy, Linarani; Alrashidi, Anfal; Quttainah, Majdi Anwar; Alosaimi, Asla; Verma, Deepali; Pandey, Rudresh
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 2 (2020): July 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.45 KB) | DOI: 10.32535/apjme.v3i2.843

Abstract

Having a company, it comes with the opportunities to prosper or the risk of falling. Any company needs to go through this moment for it to keep on growing. The purpose of this paper is to examine the rise and fall of Alibaba throughout its success. The study used mostly known factors from other research results on Alibaba Company and analyze those factors effect on ups and downs of Alibaba. Some of the factors including Jack Ma's relation with investors and customers, business model, integrated ecosystem, and such. This study improves the understanding of circumstances that a company will have to go through which can be utilized by top management to strategize their plan.
Organizational Culture at Starbucks Goh, Sin Yan; Kee, Daisy Mui Hung; Ooi, Qing Er; Boo, Jia Jie; Chen, Pei Ying; Alosaimi, Asla; Ghansal, Megha
Journal of The Community Development in Asia Vol 3, No 2 (2020): May 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i2.808

Abstract

The importance of organizational culture has always been the subject of organizational success. Organizational culture has captured the attention of academic scholars. Organizational culture plays an important role for an organization to build its branding. Organizational culture can be used as a powerful engine of competitive advantage and thus allow an organization to integrate its culture and branding to produce phenomenal results. A good organizational culture will result in a strong brand. The paper presents the organizational culture in Starbucks, an American coffee company. As a brand of 48 years, Starbucks has successfully instilled their cultures especially their shared values to employees. This move enables Starbucks to be one of the most successful brands in the century. This paper also investigates the reasons behind its success as well as the relationship between them.
A Study of Courier Service Quality and Customer Satisfaction Tang, Rui Qi; Tan, Ying Jie; Tan, Zhi Xuan; Tan, Yean Ting; Almawad, Ghezlan; Alosaimi, Asla
International Journal of Applied Business and International Management Vol 7, No 1 (2022): April 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v7i1.1447

Abstract

Courier services have grown in popularity due to the recent Covid-19 outbreak. We aim to examine how courier service quality dimensions such as tangibility, reliability, responsiveness, assurance, and empathy can affect customer satisfaction. We conducted an online survey with 159 participants from Malaysia and Kuwait. We found that reliability, responsiveness, and empathy are significantly related to customer satisfaction. Furthermore, we identified that empathy is the most significant factor influencing customer satisfaction. Our study contributes to the prior research on customer satisfaction by showing that service quality dimensions play an important role in influencing customer satisfaction.  
The Rise and Fall Ali Baba Company Has Encountered Throughout Their Success A/L Antony Das, Pusparajan; Kee, Daisy Mui Hung; A/P Sathiyananthan, Geethanapriya; Amirah, Nur; A/P Muniandy, Linarani; Alrashidi, Anfal; Quttainah, Majdi Anwar; Alosaimi, Asla; Verma, Deepali; Pandey, Rudresh
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 2 (2020): July 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v3i2.843

Abstract

Having a company, it comes with the opportunities to prosper or the risk of falling. Any company needs to go through this moment for it to keep on growing. The purpose of this paper is to examine the rise and fall of Alibaba throughout its success. The study used mostly known factors from other research results on Alibaba Company and analyze those factors effect on ups and downs of Alibaba. Some of the factors including Jack Ma's relation with investors and customers, business model, integrated ecosystem, and such. This study improves the understanding of circumstances that a company will have to go through which can be utilized by top management to strategize their plan.