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All Journal Journal of the Community Development in Asia
Binti Arsathali, Nor Ramadhani
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Humanities

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A Study on Successful Brand Promotion Strategy of Coway Singh, Padmalini; S, Divya; Shan, Lim Chee; Kee, Daisy Mui Hung; Wei, Lee Zhen; Yee, Hong Chin; Xinyu, Mao; Binti Jamry, Nuruldiana; Jian, Oh Zi; Binti Arsathali, Nor Ramadhani; Binti Kamaruzzaman, Nurul Erni Athirah
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.1000

Abstract

The innovation of industrial technology is growing rapidly every day. One of them is The Coway company which produce air purifier and water purifier, whose main vision is to preserve an environment. This company has branches in India and Malaysia. For our research study, we have considered consumer products such as air purifier and water purifiers with marketing communication channel which will affect public’s buying behavior on Conway products. There are various marketing promotion channels to be used by companies and however, the best way to reach the customers are always challenging. This study involves primary data through a survey and involves to identify the best promotion channels that the public in India and Malaysia would vote for. This study helps Coway to promote their products through best strategy so that they can increase the market share through consumers feedback in terms of promotion strategies.
Co-Authors Binti Jamry, Nuruldiana Binti Kamaruzzaman, Nurul Erni Athirah Jian, Oh Zi Kee, Daisy Mui Hung S, Divya Shan, Lim Chee Singh, Padmalini Wei, Lee Zhen Xinyu, Mao Yee, Hong Chin