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Factors Influencing Consumer Behaviour in Indofood Products during Covid-19 Pandemic Jian, Oh Zi; Binti Ahmad, Siti Nur Madhiah; Sin, Liem Gai; Hoo, Chan Weng; Kee, Daisy Mui Hung; Hao, Jeremy Tou Jia; Chun, Leong Kar; Wee, Lim Xin; Valentine, Decesta Kelcya; Bin Azhar, Mohamad Fikri; Binti Abdullah, Norazwa; A/L Rajendran, Jeevendra
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

The research aims to determine factors influencing consumer behaviour at PT Indofood Sukses Makmur Tbk during the Covid-19 pandemic. The data processed by analysing the psychological factors, social factors, cultural factors, personal factors and economic factors. A questionnaire survey was employed to collect the data. The questionnaire was distributed to 129 respondents via online platform. Secondary data research methods such as previous journals and reports from used to obtain relevant information in this research. The result showed that psychological factors are considered as factors that influence consumer behaviour in Indofood’s products during COVID-19 pandemic.

A Case Study of Customer Experiences, Expectations and Satisfaction Level toward Services provided by E-Commerce Shopee during COVID-19 Pandemic in Malaysia Khairul Anuar, Nur Izzati Binti; Zulkifli, Nur Shakirah Binti; Mohd Kassim, Nur Hidayah Binti; Zaihaimi, Nur Husnina Amila Binti; Kumar, Akash; Sinha, Akash; Yadav, Laxmi Suresh; Huei, Lok Yee; Jian, Oh Zi
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

Shopee is an international company that focuses mainly on e-commerce. It is also known for being one of the globe's most significant and advanced online markets. Due to the pandemic outbreak, the company has boosted rapidly to serve consumers and sellers in different countries across America and Europe who wanted to make a purchase and sell their products online, with 343 million monthly visits. Shopee provides customers with a simple, fast, and delightful online shopping experience that millions worldwide enjoy daily. The study's objective is to examine the customer expectations, experiences and satisfaction levels toward using e-commerce Shopee during the COVID-19 pandemic in Malaysia. A total of 110 Shopee users from Malaysia participated in an online survey via a google form. Our findings provide new insights into customer expectations, experiences and satisfaction, which are helpful for the company. This study also provides recommendations that lead to improved customer satisfaction.Keywords: Shopee, E-Commerce, Expectations, Experiences, Customer Satisfaction, COVID-19, Malaysia

Customer Trust, Satisfaction, and Brand Loyalty: A Study on Mixue Ice Cream & Tea in Malaysia Najwan, Hala; Jian, Oh ZI; Goh, Wen Kai; Foo, Yong Teng; Azali, Fatimah Az Zahraa`; Gao, Xi; Tripathi, Arya; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 3 (2024): September 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i3.3504

This study investigates customer satisfaction, trust, and loyalty within Malaysia's low-end milk tea industry, with a focus on Mixue Ice Cream & Tea. While previous research has predominantly examined how factors such as taste, perceived price, and service quality impact customer satisfaction, this study aims to bridge the gap by exploring the transition from customer loyalty to brand loyalty and its subsequent effect on brand competitiveness. Utilizing a quantitative approach, online surveys were administered to milk tea consumers across Malaysia. Our findings offer insights into brand loyalty and identify important predictors. Our study provides strategic recommendations to enhance Mixue Ice Cream & Tea's brand loyalty, thereby increasing its competitiveness in the F&B sector. Our research contributes to the existing literature by detailing how customer satisfaction and trust evolves into strong brand loyalty, highlighting the roles of customer trust and satisfaction in fostering overall customer loyalty.

A Case Study: How Social Media Advertisement Influences Consumer Behavior Toward a Fast-Food Restaurant Lok, Yee Huei; Jian, Oh Zi; Chaudhary, Manoj Kumar; Khairul Azhar, Nurin Amni Bt; Azizi, Nurin Zahirah Bt; Azman, Nursyazana Afiqah Bt; Hassan, Nurul Husna Bt; Rohaan, Mohd; Kumari, Nidhi; Kee, Daisy Mui Hung
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 7, No 2 (2024): JUNE EDITION INTERNATIONAL JOURNAL OF ACCOUNTING FINANCE IN ASIA PASIFIC
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i2.3250

Social media has become an increasingly important platform for shaping consumer behavior towards brands. Subsequently, social media is widely utilized and favored in most nations. This study examines the role of social media in shaping consumer behavior towards McDonald's, and how McDonald's leverages social media to enhance its brand image. A mixed-methods approach will be used, consisting of a survey of social media users and an analysis of McDonald's social media presence. The survey will explore how social media influences consumer behavior towards McDonald's, including how users engage with McDonald's social media accounts, the impact of user-generated content on their perceptions of the brand, and the role of social media in shaping their decision to visit McDonald's. The analysis of McDonald's social media presence will examine the types of content that the company shares, the engagement levels of its followers, and the impact of its social media campaigns on its brand image. The findings of this study will provide insights into how McDonald's can optimize its social media strategy to enhance its brand image and attract and retain customers

The Role of Sustainability Perception in Consumer Behavior: A Study of Packaging, Ingredients, and Brand Awareness in the Soft Drinks Industry Jian, Oh Zi; Baliyan, Meenu; Gadi, Paul Dung; Siva-Muniandy, Serena Taherin A/P; Azman, Salma Binti; Mohamad Yusoff, Salsabila Binti; Mohamad Nadzri, Siti Nurhafiza Binti; Bansal, Mani; Kumar, Kuldeep; Srivastav, Kundan Pratap; Kee, Daisy Mui Hung
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 7, No 2 (2024): JUNE EDITION INTERNATIONAL JOURNAL OF ACCOUNTING FINANCE IN ASIA PASIFIC
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i2.3251

This research seeks to understand howingredients, packaging, brand awareness,and sustainability perception interact andinfluence consumer behavior in the softdrinks industry, specifically Coca-Cola. Theonline survey to 100 respondents wasconducted via Google Form and thecollective data was analyzed by the SPSSsoftware. While the research examined theimpact of ingredients and packaging onconsumer decisions (H1 and H2), no directeffect was found. However, the researchrevealed a strong positive correlationbetween sustainability perception andconsumer behavior (H3, R² = 0.391, beta =0.423). Interestingly, a positive relationshipemerged between packaging andingredient impact on one hand, andsustainability perception on the other (H4,beta = 0.778). Additionally, sustainabilityperception was found to positively influencebrand awareness (H5, beta = 0.548). Thesefindings suggest that consumers prioritizesustainability when making purchasingdecisions in the soft drinks industry, andthat a brand's commitment to sustainablepractices can indirectly influence consumerbehavior through positive sustainabilityperception

A Case Study of Customer Experiences, Expectations and Satisfaction Level toward Services provided by E-Commerce Shopee during COVID-19 Pandemic in Malaysia Khairul Anuar, Nur Izzati Binti; Zulkifli, Nur Shakirah Binti; Mohd Kassim, Nur Hidayah Binti; Zaihaimi, Nur Husnina Amila Binti; Kumar, Akash; Sinha, Akash; Yadav, Laxmi Suresh; Huei, Lok Yee; Jian, Oh Zi
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i3.1889

Shopee is an international company that focuses mainly on e-commerce. It is also known for being one of the globe's most significant and advanced online markets. Due to the pandemic outbreak, the company has boosted rapidly to serve consumers and sellers in different countries across America and Europe who wanted to make a purchase and sell their products online, with 343 million monthly visits. Shopee provides customers with a simple, fast, and delightful online shopping experience that millions worldwide enjoy daily. The study's objective is to examine the customer expectations, experiences and satisfaction levels toward using e-commerce Shopee during the COVID-19 pandemic in Malaysia. A total of 110 Shopee users from Malaysia participated in an online survey via a google form. Our findings provide new insights into customer expectations, experiences and satisfaction, which are helpful for the company. This study also provides recommendations that lead to improved customer satisfaction.Keywords: Shopee, E-Commerce, Expectations, Experiences, Customer Satisfaction, COVID-19, Malaysia

Factors Influencing Consumer Behaviour in Indofood Products during Covid-19 Pandemic Jian, Oh Zi; Binti Ahmad, Siti Nur Madhiah; Sin, Liem Gai; Hoo, Chan Weng; Kee, Daisy Mui Hung; Hao, Jeremy Tou Jia; Chun, Leong Kar; Wee, Lim Xin; Valentine, Decesta Kelcya; Bin Azhar, Mohamad Fikri; Binti Abdullah, Norazwa; A/L Rajendran, Jeevendra
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1057

The research aims to determine factors influencing consumer behaviour at PT Indofood Sukses Makmur Tbk during the Covid-19 pandemic. The data processed by analysing the psychological factors, social factors, cultural factors, personal factors and economic factors. A questionnaire survey was employed to collect the data. The questionnaire was distributed to 129 respondents via online platform. Secondary data research methods such as previous journals and reports from used to obtain relevant information in this research. The result showed that psychological factors are considered as factors that influence consumer behaviour in Indofoodâ€™s products during COVID-19 pandemic.

Assessing Customer Trust, Satisfaction, and Loyalty in the Malaysian Ice Cream and Milk Tea Industry Najwan, Hala; Jian, Oh ZI; Goh, Wen Kai; Foo, Yong Teng; Azali, Fatimah Az Zahraa`; Gao, Xi; Tripathi, Arya; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 3 (2024): September 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i3.3504

This study investigates customer satisfaction, trust, and loyalty within Malaysia's ice cream and milk tea industry, focusing on Mixue Ice Cream Tea. While previous research has predominantly examined how factors such as taste, perceived price, and service quality impact customer satisfaction, this study aims to bridge the gap by exploring the transition from customer loyalty to brand loyalty and its subsequent effect on brand competitiveness. Utilizing a quantitative approach, online surveys were administered to milk tea consumers across Malaysia. The analysis reveals that customer satisfaction and customer loyalty have a positive association, supporting Hypothesis H1, while customer trust significantly influences customer loyalty, confirming Hypothesis H2. However, the analysis rejects Hypotheses H4 and H5, indicating no substantial positive association between customer satisfaction and trust with brand loyalty. Notably, customer loyalty shows a strong positive relationship with brand loyalty, thus supporting Hypothesis H3. These findings contribute to the existing literature by detailing how customer satisfaction and trust evolve into strong brand loyalty and provide strategic recommendations to enhance Mixue Ice Cream Tea's competitiveness in the FB sector

The Role of Sustainability Perception in Consumer Behavior: A Study of Packaging, Ingredients, and Brand Awareness in the Soft Drinks Industry Jian, Oh Zi; Baliyan, Meenu; Gadi, Paul Dung; Siva-Muniandy, Serena Taherin A/P; Azman, Salma Binti; Mohamad Yusoff, Salsabila Binti; Mohamad Nadzri, Siti Nurhafiza Binti; Bansal, Mani; Kumar, Kuldeep; Srivastav, Kundan Pratap; Kee, Daisy Mui Hung
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i2.3251

This research seeks to understand how ingredients, packaging, brand awareness, and sustainability perception interact and influence consumer behavior in the soft drinks industry, specifically Coca-Cola. The online survey to 100 respondents was conducted via Google Form and the collective data was analyzed by the SPSS software. While the research examined the impact of ingredients and packaging on consumer decisions (H1 and H2), no direct effect was found. However, the research revealed a strong positive correlation between sustainability perception and consumer behavior (H3, R² = 0.391, beta = 0.423). Interestingly, a positive relationship emerged between packaging and ingredient impact on one hand, and sustainability perception on the other (H4, beta = 0.778). Additionally, sustainability perception was found to positively influence brand awareness (H5, beta = 0.548). These findings suggest that consumers prioritize sustainability when making purchasing decisions in the soft drinks industry, and that a brand's commitment to sustainable practices can indirectly influence consumer behavior through positive sustainability perception.

A Case Study: How Social Media Advertisement Influences Consumer Behavior Toward a Fast-Food Restaurant Lok, Yee Huei; Jian, Oh Zi; Chaudhary, Manoj Kumar; Khairul Azhar, Nurin Amni Bt; Azizi, Nurin Zahirah Bt; Azman, Nursyazana Afiqah Bt; Hassan, Nurul Husna Bt; Rohaan, Mohd; Kumari, Nidhi; Kee, Daisy Mui Hung
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i2.3250

Social media has become an increasingly important platform for shaping consumer behavior toward brands. Subsequently, social media is widely utilized and favored in most nations. This study examines the role of social media advertisement in shaping consumer behavior toward McDonald's. A mixed-methods approach was used, consisting of a survey of social media users and an analysis of McDonald's social media presence. The study found a mixed customer response to social media advertising. While a significant portion of respondents expressed initial interest in exploring products or services further after encountering them on social media, the research also identified a segment of customers who were less likely to be swayed by such marketing. The study also highlighted the influence of social media advertising on consumer behavior, particularly purchase decisions (beta = 0.340). However, the effectiveness of these ads likely depends on individual consumer interests and motivations. McDonald's should consider this when tailoring their social media advertising strategies.

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