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All Journal Advances in Global Economics and Business Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific
Jian, Oh Zi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Factors Influencing Consumer Behaviour in Indofood Products during Covid-19 Pandemic Jian, Oh Zi; Binti Ahmad, Siti Nur Madhiah; Sin, Liem Gai; Hoo, Chan Weng; Kee, Daisy Mui Hung; Hao, Jeremy Tou Jia; Chun, Leong Kar; Wee, Lim Xin; Valentine, Decesta Kelcya; Bin Azhar, Mohamad Fikri; Binti Abdullah, Norazwa; A/L Rajendran, Jeevendra
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.605 KB) | DOI: 10.32535/ijthap.v4i2.1057

Abstract

The research aims to determine factors influencing consumer behaviour at PT Indofood Sukses Makmur Tbk during the Covid-19 pandemic. The data processed by analysing the psychological factors, social factors, cultural factors, personal factors and economic factors. A questionnaire survey was employed to collect the data. The questionnaire was distributed to 129 respondents via online platform. Secondary data research methods such as previous journals and reports from used to obtain relevant information in this research. The result showed that psychological factors are considered as factors that influence consumer behaviour in Indofood’s products during COVID-19 pandemic.
A Case Study of Customer Experiences, Expectations and Satisfaction Level toward Services provided by E-Commerce Shopee during COVID-19 Pandemic in Malaysia Khairul Anuar, Nur Izzati Binti; Zulkifli, Nur Shakirah Binti; Mohd Kassim, Nur Hidayah Binti; Zaihaimi, Nur Husnina Amila Binti; Kumar, Akash; Sinha, Akash; Yadav, Laxmi Suresh; Huei, Lok Yee; Jian, Oh Zi
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.169 KB) | DOI: 10.32535/ijthap.v5i3.1889

Abstract

Shopee is an international company that focuses mainly on e-commerce. It is also known for being one of the globe's most significant and advanced online markets. Due to the pandemic outbreak, the company has boosted rapidly to serve consumers and sellers in different countries across America and Europe who wanted to make a purchase and sell their products online, with 343 million monthly visits. Shopee provides customers with a simple, fast, and delightful online shopping experience that millions worldwide enjoy daily. The study's objective is to examine the customer expectations, experiences and satisfaction levels toward using e-commerce Shopee during the COVID-19 pandemic in Malaysia. A total of 110 Shopee users from Malaysia participated in an online survey via a google form. Our findings provide new insights into customer expectations, experiences and satisfaction, which are helpful for the company. This study also provides recommendations that lead to improved customer satisfaction.Keywords: Shopee, E-Commerce, Expectations, Experiences, Customer Satisfaction, COVID-19, Malaysia
Customer Trust, Satisfaction, and Brand Loyalty: A Study on Mixue Ice Cream & Tea in Malaysia Najwan, Hala; Jian, Oh ZI; Goh, Wen Kai; Foo, Yong Teng; Azali, Fatimah Az Zahraa`; Gao, Xi; Tripathi, Arya; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 3 (2024): September 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i3.3504

Abstract

This study investigates customer satisfaction, trust, and loyalty within Malaysia's low-end milk tea industry, with a focus on Mixue Ice Cream & Tea. While previous research has predominantly examined how factors such as taste, perceived price, and service quality impact customer satisfaction, this study aims to bridge the gap by exploring the transition from customer loyalty to brand loyalty and its subsequent effect on brand competitiveness. Utilizing a quantitative approach, online surveys were administered to milk tea consumers across Malaysia. Our findings offer insights into brand loyalty and identify important predictors. Our study provides strategic recommendations to enhance Mixue Ice Cream & Tea's brand loyalty, thereby increasing its competitiveness in the F&B sector. Our research contributes to the existing literature by detailing how customer satisfaction and trust evolves into strong brand loyalty, highlighting the roles of customer trust and satisfaction in fostering overall customer loyalty.
A Case Study: How Social Media Advertisement Influences Consumer Behavior Toward a Fast-Food Restaurant Lok, Yee Huei; Jian, Oh Zi; Chaudhary, Manoj Kumar; Khairul Azhar, Nurin Amni Bt; Azizi, Nurin Zahirah Bt; Azman, Nursyazana Afiqah Bt; Hassan, Nurul Husna Bt; Rohaan, Mohd; Kumari, Nidhi; Kee, Daisy Mui Hung
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 7, No 2 (2024): JUNE EDITION INTERNATIONAL JOURNAL OF ACCOUNTING FINANCE IN ASIA PASIFIC
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i2.3250

Abstract

Social media has become an increasingly important platform for shaping consumer behavior towards brands. Subsequently, social media is widely utilized and favored in most nations. This study examines the role of social media in shaping consumer behavior towards McDonald's, and how McDonald's leverages social media to enhance its brand image. A mixed-methods approach will be used, consisting of a survey of social media users and an analysis of McDonald's social media presence. The survey will explore how social media influences consumer behavior towards McDonald's, including how users engage with McDonald's social media accounts, the impact of user-generated content on their perceptions of the brand, and the role of social media in shaping their decision to visit McDonald's. The analysis of McDonald's social media presence will examine the types of content that the company shares, the engagement levels of its followers, and the impact of its social media campaigns on its brand image. The findings of this study will provide insights into how McDonald's can optimize its social media strategy to enhance its brand image and attract and retain customers
The Role of Sustainability Perception in Consumer Behavior: A Study of Packaging, Ingredients, and Brand Awareness in the Soft Drinks Industry Jian, Oh Zi; Baliyan, Meenu; Gadi, Paul Dung; Siva-Muniandy, Serena Taherin A/P; Azman, Salma Binti; Mohamad Yusoff, Salsabila Binti; Mohamad Nadzri, Siti Nurhafiza Binti; Bansal, Mani; Kumar, Kuldeep; Srivastav, Kundan Pratap; Kee, Daisy Mui Hung
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 7, No 2 (2024): JUNE EDITION INTERNATIONAL JOURNAL OF ACCOUNTING FINANCE IN ASIA PASIFIC
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i2.3251

Abstract

This research seeks to understand howingredients, packaging, brand awareness,and sustainability perception interact andinfluence consumer behavior in the softdrinks industry, specifically Coca-Cola. Theonline survey to 100 respondents wasconducted via Google Form and thecollective data was analyzed by the SPSSsoftware. While the research examined theimpact of ingredients and packaging onconsumer decisions (H1 and H2), no directeffect was found. However, the researchrevealed a strong positive correlationbetween sustainability perception andconsumer behavior (H3, R² = 0.391, beta =0.423). Interestingly, a positive relationshipemerged between packaging andingredient impact on one hand, andsustainability perception on the other (H4,beta = 0.778). Additionally, sustainabilityperception was found to positively influencebrand awareness (H5, beta = 0.548). Thesefindings suggest that consumers prioritizesustainability when making purchasingdecisions in the soft drinks industry, andthat a brand's commitment to sustainablepractices can indirectly influence consumerbehavior through positive sustainabilityperception
A Case Study of Customer Experiences, Expectations and Satisfaction Level toward Services provided by E-Commerce Shopee during COVID-19 Pandemic in Malaysia Khairul Anuar, Nur Izzati Binti; Zulkifli, Nur Shakirah Binti; Mohd Kassim, Nur Hidayah Binti; Zaihaimi, Nur Husnina Amila Binti; Kumar, Akash; Sinha, Akash; Yadav, Laxmi Suresh; Huei, Lok Yee; Jian, Oh Zi
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i3.1889

Abstract

Shopee is an international company that focuses mainly on e-commerce. It is also known for being one of the globe's most significant and advanced online markets. Due to the pandemic outbreak, the company has boosted rapidly to serve consumers and sellers in different countries across America and Europe who wanted to make a purchase and sell their products online, with 343 million monthly visits. Shopee provides customers with a simple, fast, and delightful online shopping experience that millions worldwide enjoy daily. The study's objective is to examine the customer expectations, experiences and satisfaction levels toward using e-commerce Shopee during the COVID-19 pandemic in Malaysia. A total of 110 Shopee users from Malaysia participated in an online survey via a google form. Our findings provide new insights into customer expectations, experiences and satisfaction, which are helpful for the company. This study also provides recommendations that lead to improved customer satisfaction.Keywords: Shopee, E-Commerce, Expectations, Experiences, Customer Satisfaction, COVID-19, Malaysia
Factors Influencing Consumer Behaviour in Indofood Products during Covid-19 Pandemic Jian, Oh Zi; Binti Ahmad, Siti Nur Madhiah; Sin, Liem Gai; Hoo, Chan Weng; Kee, Daisy Mui Hung; Hao, Jeremy Tou Jia; Chun, Leong Kar; Wee, Lim Xin; Valentine, Decesta Kelcya; Bin Azhar, Mohamad Fikri; Binti Abdullah, Norazwa; A/L Rajendran, Jeevendra
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1057

Abstract

The research aims to determine factors influencing consumer behaviour at PT Indofood Sukses Makmur Tbk during the Covid-19 pandemic. The data processed by analysing the psychological factors, social factors, cultural factors, personal factors and economic factors. A questionnaire survey was employed to collect the data. The questionnaire was distributed to 129 respondents via online platform. Secondary data research methods such as previous journals and reports from used to obtain relevant information in this research. The result showed that psychological factors are considered as factors that influence consumer behaviour in Indofood’s products during COVID-19 pandemic.
A Study on Nestle Promotion Strategy Singh, Padmalini; Sin, Liem Gai; Binti Kama’Aziri, Nur Shafiqah; Jian, Oh Zi; Binti Mohd Azlan, Nur Amiera Sofea; Binti Ibrahim, Putri Nur Illya Balkhis; Sheng, Dave Hoo; Kee, Daisy Mui Hung; Heng, Joseph Tan Soo; Wee, Liew Siaw; Ying, Lim York
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i1.1033

Abstract

This study aims to identify the most effective promotional medium used by Nestle. Nestle is the most successful manufacture which processes high quality and nutrition food and beverage to the Malaysians. To inspire consumers to purchase their products, Nestle must transform their promotional strategies frequently. A research will be conducted to collect information from respondent based on different characteristics to identify which is the most effective promotional medium used by Nestle. Through this research, we establish that the most effective promotional medium is Buy 1 Get 1 under sales promotion that helps consumers save more money. We have applied the implication idea to Nestle that can satisfy the customers’ needs and achieve sales target.
Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia Jian, Oh Zi; Utama, A.A. Gde Satia; Binti Wan Musa, Wan Nurin Afrina; Bin Hasly, Wafiq; Binti Al-Rifae, Ramizah Fatimah; Binti Mohamad Hussa, Nur Syawaltul Aisyah; Andriawan, Nofel
International Journal of Applied Business and International Management Vol 6, No 2 (2021): August 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i2.1167

Abstract

The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and improvement provided by McDonald especially for offering more options and providing more discounts in their services.
Analysis of Strategy in Retaining Its Customers: A Case Study of Starbucks in Malaysia Sekhar, Tushanthan A/L; Jian, Oh Zi; Liem, Gai Sin; Ying, Teoh Zhi; Sheng, Toh Kok; Xian, Tham Chui; Fitria, Yasmin Nur; Dewanti, Rosa Ayu; Thalib, Salsabilah Hani
Advances in Global Economics and Business Journal Vol. 5 No. 1 (2024): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v5i1.90

Abstract

Starbucks is an American coffee company and coffeehouse chain. The coffee chain in Malaysia is operated by Berjaya Starbucks Coffee Company Sendirian Berhad, which is part of the listed Berjaya Food Berhad. This study aims to analyze the strategy that Starbucks in Malaysia uses to retain its customers. The research methodology that we tend to use in this research is empirical as it will be conducted through primary data sources such as online survey techniques. The study will use questionnaires to gather information from Malaysian Starbucks customers. We want to do an empirical research paper because we are analyzing the strategy that Starbucks Malaysia is running to retain its customers as Starbucks is among the most well-known and recognized brands in the world. For that, we will analyze Starbucks' marketing formula and see how customers react to what Starbucks has done.
Co-Authors A.A. Gde Satia Utama, A.A. Gde Satia A/L Rajendran, Jeevendra Andriawan, Nofel Azali, Fatimah Az Zahraa` Azizi, Nurin Zahirah Bt Azman, Nursyazana Afiqah Bt Azman, Salma Binti Baliyan, Meenu Bansal, Mani Bin Azhar, Mohamad Fikri Bin Hasly, Wafiq Binti Abdullah, Norazwa Binti Ahmad, Siti Nur Madhiah Binti Al-Rifae, Ramizah Fatimah Binti Ibrahim, Putri Nur Illya Balkhis Binti Kama’Aziri, Nur Shafiqah Binti Mohamad Hussa, Nur Syawaltul Aisyah Binti Mohd Azlan, Nur Amiera Sofea Binti Wan Musa, Wan Nurin Afrina Chaudhary, Manoj Kumar Chun, Leong Kar Dewanti, Rosa Ayu Fitria, Yasmin Nur Foo, Yong Teng Gadi, Paul Dung Gao, Xi Goh, Wen Kai Hao, Jeremy Tou Jia Hassan, Nurul Husna Bt Heng, Joseph Tan Soo Hoo, Chan Weng Huei, Lok Yee Kee, Daisy Mui Hung Khairul Anuar, Nur Izzati Binti Khairul Azhar, Nurin Amni Bt Kumar, Akash Kumar, Kuldeep Kumari, Nidhi Liem, Gai Sin Lok, Yee Huei Mohamad Nadzri, Siti Nurhafiza Binti Mohamad Yusoff, Salsabila Binti Mohd Kassim, Nur Hidayah Binti Najwan, Hala Rohaan, Mohd Sekhar, Tushanthan A/L Sheng, Dave Hoo Sheng, Toh Kok Sin, Liem Gai Singh, Padmalini Sinha, Akash Siva-Muniandy, Serena Taherin A/P Srivastav, Kundan Pratap Thalib, Salsabilah Hani Tripathi, Arya Valentine, Decesta Kelcya Wee, Liew Siaw Wee, Lim Xin Xian, Tham Chui Yadav, Laxmi Suresh Ying, Lim York Ying, Teoh Zhi Zaihaimi, Nur Husnina Amila Binti Zulkifli, Nur Shakirah Binti