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All Journal Journal of the Community Development in Asia
Gupta, Ankit
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Humanities

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The Relationship Between Customer Satisfaction and Organizational Success: A Study of Panasonic Suvanmanee, Wanneyda; Kee, Daisy Mui Hung; Lee, Zhi Wei; Low, Chia Miin; Zakwan, Muhamad Amir; Gupta, Ankit; Pandey, Rudresh; Alfahad, Fay Fahad; Quttainah, Majdi Anwar
Journal of The Community Development in Asia Vol 3, No 3 (2020): September 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i3.889

Abstract

The purpose of this study is to examine the customers' satisfaction that drives to the success of the company. There is a high competition between the brand of the electrical appliance, therefore customer satisfaction is one of the key elements to the success of the company. The study used a quantitative method which is a questionnaire to collect the data from respondents. It will enhance the understanding and importance of customer satisfaction toward a company able to lead to company success. The findings indicated that customer satisfaction is an important prediction of the success of the company.
Co-Authors Alfahad, Fay Fahad Kee, Daisy Mui Hung Lee, Zhi Wei Low, Chia Miin Pandey, Rudresh Quttainah, Majdi Anwar Suvanmanee, Wanneyda Zakwan, Muhamad Amir