Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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This Author published in this journals
All Journal Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific
Lee, Zhi Wei
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Relationship Between Customer Satisfaction and Organizational Success: A Study of Panasonic Suvanmanee, Wanneyda; Kee, Daisy Mui Hung; Lee, Zhi Wei; Low, Chia Miin; Zakwan, Muhamad Amir; Gupta, Ankit; Pandey, Rudresh; Alfahad, Fay Fahad; Quttainah, Majdi Anwar
Journal of The Community Development in Asia Vol 3, No 3 (2020): September 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i3.889

Abstract

The purpose of this study is to examine the customers' satisfaction that drives to the success of the company. There is a high competition between the brand of the electrical appliance, therefore customer satisfaction is one of the key elements to the success of the company. The study used a quantitative method which is a questionnaire to collect the data from respondents. It will enhance the understanding and importance of customer satisfaction toward a company able to lead to company success. The findings indicated that customer satisfaction is an important prediction of the success of the company.
TikTok Marketing and Impulse Buying Behavior Among Gen Z Consumers: A Case Study of SHEIN Malaysia Gadi, Paul Dung; Jian, Oh Zi; Sharma, Brahmmanand; Lee, Wei Xin Lee; Lee, Xuan Yee; Lee, Yun Qi; Lee, Zhi Wei; Sharma, Pawni; Shukla, Suraj; Kee, Daisy Mui Hung
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v9i1.4395

Abstract

This study investigates the impact of TikTok marketing campaigns on impulse purchasing among Generation Z Malaysian consumers, specifically the fast-fashion retailer SHEIN. It seeks to uncover which aspects of marketing, including influencer endorsement, entertainment value, scarcity signals, and personalized recommendation, have the greatest impact on impulse buying intention. A quantitative method was undertaken by conducting an online survey of 200 Gen Z consumers to gather behavioral data. Results reveal the significant push of impulse buying by TikTok marketing, driven foremost by emotional excitement and felt urgency generated by influencer credibility and time-limited deals. Entertainment and content genuineness were also revealed to boost consumers' confidence and interaction towards the brand. Implications are drawn that the interactive TikTok environment weakens consumers' cognitive inhibiting power, inviting spontaneous, emotionally driven buying decisions. Findings present useful lessons for marketers that short video is required to enhance interaction and sales rate, and draw attention to the importance of responsible marketing communication targeting youth digital consumers
Co-Authors Alfahad, Fay Fahad Gadi, Paul Dung Gupta, Ankit Jian, Oh Zi Kee, Daisy Mui Hung Lee, Wei Xin Lee Lee, Xuan Yee Lee, Yun Qi Low, Chia Miin Pandey, Rudresh Quttainah, Majdi Anwar Sharma, Brahmmanand Sharma, Pawni Shukla, Suraj Suvanmanee, Wanneyda Zakwan, Muhamad Amir