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Bin Mohd Yusoff, Muhammad Amril Hanif
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Humanities

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Market Opportunities and Challenges: A Case Study of Tesco Bin Rosnizam, Muhammad Raqib Aiman; Kee, Daisy Mui Hung; Bin Mohammad Akhir, Muhammad Ekmal Haikal; Shahqira, Misha; Bin Mohd Yusoff, Muhammad Amril Hanif; Budiman, Roland Satrya; Alajmi, Aisha Mohammad
Journal of The Community Development in Asia Vol 3, No 2 (2020): May 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i2.807

Abstract

Tesco is one of the world’s leading multinational grocery and general merchandise retailers that was founded in 1919. Tesco opened its first hypermarket in Burnt Oak, England in 1931. Tesco has expanded rapidly in different countries such as Malaysia, Hungary, and Thailand. For decades, it has been the people' go-to hypermarket. The success of Tesco was because of its low prices and the varieties of products. Tesco has diversified into areas such as the retailing of books, clothing, furniture, and electronics. Despite the undeniable success, Tesco faces setbacks such as the accounting scandal, horsemeat scandal, and the downward shift in quality and services. This paper will show the improvements that can be made to handle the situations.
Co-Authors Alajmi, Aisha Mohammad Bin Mohammad Akhir, Muhammad Ekmal Haikal Bin Rosnizam, Muhammad Raqib Aiman Budiman, Roland Satrya Kee, Daisy Mui Hung Shahqira, Misha