Budiman, Roland Satrya
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Proses Ekspor PT. Ragam Rasa Raya Santoso, Maria Elisabeth Jessica; Agnes P.W, Ni Putu; Kurniawan, Obaja Elka; Revana, Radella; Alvin, Rafael; Budiman, Roland Satrya
Journal of The Community Development in Asia Vol 1, No 3 (2018): September 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v1i3.331

Abstract

Startegy that we use is targeting places that that our competitors didn’t reach yet. Instead reach a new market place, we also want to reach our vision, that is being the number one cigarettes in Indonesia. So we trying to introduce our product in Indonesian start in village and year years after that we are good enough and strong enugh to compete with our competitors in bigger place. We trying to make the best cigarettes and make a interest taste to our customer, that is gonna make our customer stay using our product , so our customer not trying to look at competitors product. The way we did to make the best cigarettes is strict selection to our raw materials, that is tobacco. We have strict selection for tobacco that we can use to our cigarettes. PT. Ragam Rasa Raya has stable finance capability and this company choose L/C or Letter of Credit for paying method. So that prove that this company good enough for export their product. PT. Ragam Rasa Raya supported by a good human resource management, we can see from the way that this company classificating the type of the workers. We need 6 workers, two for truck drivers, one person for take in charge and accountable of forklift, one person to manage load the stuff, and 2 left for holding the stuff from the storage.
Market Opportunities and Challenges: A Case Study of Tesco Bin Rosnizam, Muhammad Raqib Aiman; Kee, Daisy Mui Hung; Bin Mohammad Akhir, Muhammad Ekmal Haikal; Shahqira, Misha; Bin Mohd Yusoff, Muhammad Amril Hanif; Budiman, Roland Satrya; Alajmi, Aisha Mohammad
Journal of The Community Development in Asia Vol 3, No 2 (2020): May 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i2.807

Abstract

Tesco is one of the world’s leading multinational grocery and general merchandise retailers that was founded in 1919. Tesco opened its first hypermarket in Burnt Oak, England in 1931. Tesco has expanded rapidly in different countries such as Malaysia, Hungary, and Thailand. For decades, it has been the people' go-to hypermarket. The success of Tesco was because of its low prices and the varieties of products. Tesco has diversified into areas such as the retailing of books, clothing, furniture, and electronics. Despite the undeniable success, Tesco faces setbacks such as the accounting scandal, horsemeat scandal, and the downward shift in quality and services. This paper will show the improvements that can be made to handle the situations.