Claim Missing Document
Check
Articles

Found 19 Documents
Search

Influencer Marketing as a Marketing Strategy Ponirah, Ade
Journal of Economicate Studies Vol. 4 No. 1 (2020): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v4i1.649

Abstract

This article discusses influencer marketing as a marketing strategy. The method used in this study is a method of literature sourced from books, research reports, journals, and websites. The findings of this article found that: (1) The rise of social media users became an opportunity for online marketing; (2) Influencer marketing is one of the most effective strategies used by companies to increase sales; (3) Influencers selected who already have personal branding and followers quite a lot; (4) Using this strategy will interest consumers and influence purchasing decisions.
PENGARUH OPERATING EFFICIENCY RATIO (OER) DAN NON PERFORMING FINANCING (NPF) TERHADAP PROFITABILITA PADA BANK UMUM SYARIAH PERIODE 2014-2020 Nurlaela, Eel; Ponirah, Ade
Jurnal Ilmu Akuntansi dan Bisnis Syariah (AKSY) Vol. 4 No. 2 (2022): AKSY: Jurnal Ilmu Akuntansi dan Bisnis Syariah
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/aksy.v4i2.23388

Abstract

A company, especially in Islamic Commercial Banks, is inseparable from financing risks and the level of efficiency of bank performance in making a profit. As for the indicator of the success of the company making a profit is profitability. The data in this article is secondary data taken from the financial statements of Bank Umum Syairah for the 2014-2020 period, and is supported by literature and documentation research. Based on the results of the research, it was concluded that the OER variable has no effect on the profitability of ROA. Meanwhile, the NPF variable has a significant negative effect on roa profitability. Based on the results of the F test, simultaneously the OER and NPF variables have a significant effect on the profitability of ROA in Islamic Commercial Banks. This means that both variables can explain and affect the profitability of ROA by 45.27% and the remaining 54.73% is influenced by other variables that are not studied.Keywords : Operating Efficiency Ratio, Non Performing Financing, Profitabilitas
THE ROLE OF GREEN ACCOUNTING IN ENHANCING FINANCIAL TRANSPARENCY IN ISLAMIC FINANCIAL INSTITUTIONS Wardiyah, Mia Lasmi; Dzikrayah, Fithri; Ponirah, Ade; Maulana, Izzul Haq Firman; Fiddienillah, Qheista Noor
KOMITMEN: Jurnal Ilmiah Manajemen Vol. 6 No. 1 (2025): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v6i1.43689

Abstract

This study explores the role of green accounting in enhancing financial transparency within Islamic financial institutions. Green accounting, as an approach that integrates environmental responsibility into financial reporting, has gained attention for its potential to improve accountability and sustainability in finance. In Islamic finance, transparency is not only a regulatory requirement but also an ethical imperative aligned with Shariah principles. By conducting a literature review, this study synthesizes existing research on green accounting frameworks and their applicability in Islamic financial institutions. The findings suggest that adopting green accounting practices can bridge the gap between financial reporting and environmental stewardship, thus fostering greater stakeholder trust. Additionally, this approach aligns with the ethical and social objectives of Islamic finance, reinforcing the institutions' commitment to sustainable practices. This study provides insights for policymakers and financial managers aiming to integrate green accounting as a tool for transparency and sustainability. The research contributes to the discourse on sustainability in Islamic finance and highlights areas for future empirical investigation.
Perempuan dalam Ketahanan Ekonomi: Upaya Peningkatan Kualitas Keluarga Ponirah, Ade; Sakinah, Gina; Tiara Purnama Sari, Yesa
Az-Zahra: Journal of Gender and Family Studies Vol. 4 No. 2 (2024)
Publisher : UIN Sunan Gunung Dajti Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/azzahra.v4i2.24171

Abstract

Terciptanya ketahanan keluarga ketika keluarga memiliki sarana untuk memenuhi kebutuhan dasar dengan cara yang berkelanjutan dan dapat diandalkan sepanjang waktu. Seorang istri mengambil beberapa tanggung jawab sebagai bagian dari upaya untuk memperkuat keluarga. Yakni, bekerja di luar rumah dan bukan hanya fokus pada pekerjaan rumah. Penelitian ini bertujuan untuk mengkaji peran perempuan dalam ketahanan ekonomi keluarga. Penelitian ini menggunakan metode deskriptifd dengan pendekatan kualitatif. Penelitian ini dilakukan di Desa Caracas Kecamatan Kalijati Kabupaten Subang dengan melakukan wawancara mendalam kepada tiga informan menggunakan metode snowball sampling. Data sekunder diperoleh dari literatur review mengenai kondisi di Desa Caracas dan literatur yang temanya berkenaan dengan penelitian ini. Temuan menunjukkan bahwa ketahanan keluarga akan kuat jika anggota keluarga bekerja sama. Kekuatan ketahanan keluarga tidak hanya bergantung pada bagaimana suami dan istri membagi tugas rumah tangga, tetapi juga pada bagaimana mereka berinteraksi. Hal ini menjadikan peran perempuan dalam ketahanan ekonomi lebih maksimal dan juga turut serta dalam meningkatkan kualitas keluarga
PENGARUH BEBAN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN Agustin, Tini; Rahmah, Yulia Fithriany; Haris, Iir Abdul; Ponirah, Ade
SECAD Vol 3 No 2 (2023): JURNAL SECAD
Publisher : SECAD

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh beban kerja dan lingkungan kerja terhadap kinerja karyawan. Metode penelitian yang digunakan pada penelitian ini adalah deskriptif verifikatif dengan menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah karyawan PT ABC. Pada penelitian ini sampling yang digunakan adalah sampling jenuh dengan jumlah sampel berjumlah 40 karyawan. Teknik pengumpulan data yang digunakan dalam penelitian yaitu wawancara, studi pustaka, studi pendahuluan, dan kuesioner. Data dianalisis menggunakan analisis deskriptif. Hasil penelitian menunjukkan bahwa beban kerja (X1) berpengaruh negatif secara signifikan terhadap kinerja karyawan (Y) dengan nilai koefisien negatif sebesar -0,544. Sedangkan lingkungan kerja (X2) berpengaruh positif dan signifikan terhadap kinerja karyawan (Y) dengan nilai koefisien positif sebesar 0,643. Selain itu, beban kerja (X1) dan lingkungan kerja (X2) secara simultan berpengaruh secara signifikan terhadap kinerja karyawan (Y) dengan nilai signifikansi beban kerja (X1) dan lingkungan kerja (X2) adalah 0,000 < 0,05.
ANALISIS KESADARAN DIRI KARYAWAN HOTEL ASTON PASTEUR BANDUNG Ponirah, Ade; Fahzri, Reja Mustafa
SECAD Vol 5 No 1 (2025): JURNAL SECAD
Publisher : SECAD

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

menganalisis kesadaran diri karyawan hotel aston pasteur bandung. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif, tujuan penulis menggunakan metode ini agar penulis dapat mendeskripsikan rumusan masalah yang memandu peneliti untuk mengekplorasi atau memotret situasi sosial yang diteliti secara menyeluruh, luas dan dalam proses Analisis kesadaran diri, performa dan kepribadian karyawan terhadap kepuasan kinerja di Hotel Aston Pasteur. Populasi dalam penelitian ini adalah para karyawan pada Hotel Aston Pasteur yang aktif di periode tahun 2024. Teknik pengambilan sampel (Sampling) menggunakan non probability sampling sehingga ada 38 orang karyawan untuk dijadikan sampel penelitian. Hasil penelitian menunjukkan nilai rata-rata sebesar 4,07 yang termasuk kategori terlaksanakan dengan cukup baik. Maka dari itu, penerapan Kesadaran diri yang sudah ditetapkan dapat diimplementasikan atau diterapkan dengan baik di Hotel Aston Pasteur Bandung. Sehingga karyawan mengetahui tugas dan tanggung jawab yang harus dilakukannya dan perusahaanpun akan lebih mudah dalam mencapai tujuannya.
ANALYSIS OF ENTREPRENEURSHIP GUIDANCE FOR THE DISABLED (CASE STUDY AT GRIYA HARAPAN DISABILITY SOCIAL SERVICE CENTER) Kusnandar Adisaputra, Ateng; Suhendi; Setiawan, Iwan; Ponirah, Ade; Hardiansyah, Dimas; Kusuma Dewi, Rahayu
Jurnal Ilmu Akuntansi dan Bisnis Syariah (AKSY) Vol. 8 No. 1 (2026): Jurnal Ilmu Akuntansi dan Bisnis Syariah
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/aksy.v8i1.52746

Abstract

This study aims to analyze the implementation of entrepreneurial guidance for people with disabilities at the Regional Technical Implementation Unit of the Griya Harapan Difabel Social Service Center of the West Java Provincial Social Service. The research background is the persistently low levels of work participation and economic independence among persons with disabilities, despite various national regulations that guarantee their right to employment and entrepreneurship. The research employs a descriptive qualitative approach, collecting data through Field Research, Observation, Interviews, and Research. The study's results indicate that local government policies provide a solid foundation for the development of entrepreneurship among people with disabilities; however, their implementation still requires stronger coordination and sustainability. The guidance program at the Regional Technical Implementation Unit runs through vocational skills training, entrepreneurship guidance, direct practice, and business mentoring. This program has been shown to enhance participants' skills, confidence, and ability to start or develop an independent business.
Determinants of Sharia Accounting Students' Competence in Facing Industry 5.0 at State Islamic Religious Colleges in Java Island Wardiyah, Mia Lasmi; Dzikrayah, Fithri; Ponirah, Ade
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.50155

Abstract

The advent of Industry 5.0 has intensified the demand for graduates to possess not only technical skills but also adaptive, innovative, and ethical competencies. In the context of State Islamic Religious Colleges (PTKIN) in Java, the readiness of Sharia accounting students to meet these demands remains uncertain, particularly regarding the integration of technology and Islamic values. This study examines the determinants of Sharia accounting students’ competence using the Theory of Planned Behavior framework, incorporating factors related to the learning process and educational environment. Data were collected through a questionnaire survey of Sharia accounting students from superior-accredited PTKIN in Java and analyzed using Partial Least Squares Structural Equation Modeling. The findings reveal that enriching educational experiences and the learning environment significantly influence student competence, while academic challenges, active learning, and staff–student interaction do not show significant effects. These results suggest that PTKIN should strengthen curriculum relevance by integrating technology, big data, and artificial intelligence into Sharia accounting education, while encouraging students to proactively develop Industry 5.0–related technological competencies.
Capital Market School Matter? Empirical Evidence University Students in West Java Sakinah, Gina; Ponirah, Ade; Ridho, M Taufik; Murthado, Taufik Ridwan; Regina Fauzia, Tria
MAKSIMUM: Media Akuntansi Universitas Muhammadiyah Semarang Vol 16, No 1 (2026): Maksimum: Media Akuntansi Universitas Muhammadiyah Semarang
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/mki.16.1.2026.015-033

Abstract

This study analyzes university students' investment interest, minimum capital policy, investment knowledge, and the Technology advances of capital market school mediation effect, using a case study of university students in West Java. This study used the Theory of Planned Behavior (TPB) model approach. The data collection method was a questionnaire survey via Google Forms. The population surveyed in this study was all university students in West Java whose universities have an Investment Gallery. Meanwhile, the sample in this study was determined using a non-probabilistic selection technique known as purposive sampling. This study uses the Partial Least Squares Structural Equation Modeling technique to test the hypothesis. The survey results show that the minimum capital policy has a Significant Effect on the Minimum Capital Policy. Second, investment knowledge has a significant effect on investment interest. Third, technological advances have a substantial impact on investment interest. Fourth, capital market schools have a considerable impact on investment interest. The mediating variable of capital market schools cannot indirectly influence minimum capital policy, investment knowledge, and Technology advances regarding investment interest.