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All Journal Journal of Information System, Applied, Management, Accounting and Research Journal of the Community Development in Asia
Tarigan, Nerys Lourensius L.
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management

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The Revival of SMEs in Indonesia from The Impact of The Covid-19 Pandemic Prayitno, Edy; Tarigan, Nerys Lourensius L.; Mauidzoh, Uyuunul; Sukmawaty, Wahyu Eka Priana
Journal of The Community Development in Asia Vol 7, No 2 (2024): May 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i2.2950

Abstract

This research examines the revival of Small and Medium Enterprises (SMEs) in Indonesia facing the COVID-19 pandemic. This pandemic presents major challenges and is a catalyst for unprecedented change in the SME sector. This article aims to identify and analyze the main factors that play a role in the resilience and growth of Indonesian SMEs during and after the pandemic. Through a mixed methods approach, utilizing quantitative data and qualitative interviews, this research reveals that digital transformation, government stimulus, and community solidarity play an important role. The research results show that SMEs that use digital marketing show good adaptability and growth, and benefit from the shift in consumer behavior to online platforms. The Indonesian government's fiscal support by assisting struggling SMEs, enables business continuity and recovery from the impact of the pandemic. Additionally, the role of community-based initiatives in fostering collective resilience is also a unique aspect of the business landscape in Indonesia. The study concludes with policy recommendations to maintain the growth and resilience of SMEs, emphasizing the importance of digital inclusion, easy access to financial institutions, and community support networks. The impact of this research is significant for policymakers, business leaders, and community developers aiming to protect the SME sector from future crises.
Pengaruh Strategi Diferensiasi dan Promosi terhadap Keunggulan Bersaing Maskapai Penerbangan Garuda Indonesia Tarigan, Nerys Lourensius L.; Jayaningrum, Siti Kusandhitasari; Kinasih, Evityasakti Jaya
Journal of Information System, Applied, Management, Accounting and Research Vol 8 No 1 (2024): JISAMAR (December-February 2024)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v8i1.1363

Abstract

Garuda Indonesia airline, the first and longest serving airline in Indonesia, cannot be separated from the Indonesian aviation industry. Garuda Indonesia is a pioneer in the Indonesian aviation business industry which faces tough competition from other airlines. Garuda Indonesia must have a plan to capture both new and existing markets in order to compete effectively. This study aims to determine and analyze the effect of differentiation and promotion strategies on the competitive advantage of Garuda Indonesia Airline. The data collection method used in this study was distributing questionnaires. The population used is Garuda Indonesia airline service users. The sample in this study were 80 respondents and the technique used was Non-Probability Sampling with a Purposive Sampling approach. This study uses multiple linear regression analysis as a method of data analysis. With the regression equation Y = 0.330 + 0.300 X1 + 0.613 X2. The results of this study indicate that the Differentiation Strategy has a significant effect on Competitive Advantage while Promotion has a significant effect on Competitive Advantage.
The Revival of SMEs in Indonesia from The Impact of The Covid-19 Pandemic Prayitno, Edy; Tarigan, Nerys Lourensius L.; Mauidzoh, Uyuunul; Sukmawaty, Wahyu Eka Priana
Journal of The Community Development in Asia Vol 7, No 2 (2024): May 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i2.2950

Abstract

This research examines the revival of Small and Medium Enterprises (SMEs) in Indonesia facing the COVID-19 pandemic. This pandemic presents major challenges and is a catalyst for unprecedented change in the SME sector. This article aims to identify and analyze the main factors that play a role in the resilience and growth of Indonesian SMEs during and after the pandemic. Through a mixed methods approach, utilizing quantitative data and qualitative interviews, this research reveals that digital transformation, government stimulus, and community solidarity play an important role. The research results show that SMEs that use digital marketing show good adaptability and growth, and benefit from the shift in consumer behavior to online platforms. The Indonesian government's fiscal support by assisting struggling SMEs, enables business continuity and recovery from the impact of the pandemic. Additionally, the role of community-based initiatives in fostering collective resilience is also a unique aspect of the business landscape in Indonesia. The study concludes with policy recommendations to maintain the growth and resilience of SMEs, emphasizing the importance of digital inclusion, easy access to financial institutions, and community support networks. The impact of this research is significant for policymakers, business leaders, and community developers aiming to protect the SME sector from future crises.
Co-Authors Edy Prayitno Jayaningrum, Siti Kusandhitasari Kinasih, Evityasakti Jaya Sukmawaty, Wahyu Eka Priana Uyuunul Mauidzoh