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The Revival of SMEs in Indonesia from The Impact of The Covid-19 Pandemic Prayitno, Edy; Tarigan, Nerys Lourensius L.; Mauidzoh, Uyuunul; Sukmawaty, Wahyu Eka Priana
Journal of The Community Development in Asia Vol 7, No 2 (2024): May 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i2.2950

Abstract

This research examines the revival of Small and Medium Enterprises (SMEs) in Indonesia facing the COVID-19 pandemic. This pandemic presents major challenges and is a catalyst for unprecedented change in the SME sector. This article aims to identify and analyze the main factors that play a role in the resilience and growth of Indonesian SMEs during and after the pandemic. Through a mixed methods approach, utilizing quantitative data and qualitative interviews, this research reveals that digital transformation, government stimulus, and community solidarity play an important role. The research results show that SMEs that use digital marketing show good adaptability and growth, and benefit from the shift in consumer behavior to online platforms. The Indonesian government's fiscal support by assisting struggling SMEs, enables business continuity and recovery from the impact of the pandemic. Additionally, the role of community-based initiatives in fostering collective resilience is also a unique aspect of the business landscape in Indonesia. The study concludes with policy recommendations to maintain the growth and resilience of SMEs, emphasizing the importance of digital inclusion, easy access to financial institutions, and community support networks. The impact of this research is significant for policymakers, business leaders, and community developers aiming to protect the SME sector from future crises.
Persepsi Mahasiswa Tentang Gaya Berbusana dan Tata Rias Saat Menghadiri Perkuliahan Sukmawaty, Wahyu Eka Priana; Rohmawati, Helmia Cipta
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.381

Abstract

Penelitian ini bertujuan untuk mengetahui persepsi mahasiswa di AKS-AKK terhadap pentingnya gaya berbusana dan make up saat mengikuti perkuliahan; mengetahui dampak dari gaya berbusana dan make up terhadap citra diri dan interaksi sosial mahasiswa di AKS-AKK dalam perkuliahan. Metode penelitian yang digunakan dalam studi ini adalah metode kuantitatif dengan pendekatan deskriptif menggunakan survey. Populasi dalam penelitian ini adalah seluruh mahasiswa yang terdaftar di AKS-AKK pada tahun akademik 2023/2024. Hal ini meliputi mahasiswa dari program studi Desain Busana dan Tata Rias yang ada di AKS-AKK. Sampel yang diambil dalam penelitian ini adalah 72 mahasiswa, yang dipilih secara random sampling (acak) dari program studi Desain Busana dan Tata Rias di AKS-AKK. Pengumpulan data menggunakan kuesioner. Data yang diperoleh dari kuesioner akan dianalisis dengan menggunakan analisis deskriptif kuantitatif. Hasil dari penelitian ini yaitu gaya berbusana memiliki pengaruh yang sangat signifikan terhadap persepsi mahasiswa mengenai citra diri dan profesionalisme di kampus sebesar 82%; make up juga memiliki dampak 55% terhadap keprofesionalisme; dan terdapat hubungan positif yang signifikan antara penampilan (gaya berbusana dan make up) dan persepsi profesionalisme mahasiswa di lingkungan perkuliahan.
Pengembangan E-Joobsheet Berbasis Flip Pro pada Mata Kuliah Pembuatan Busana Wanita dan Anak Wanita Sukmawaty, Wahyu Eka Priana; Nashikhah, Ma’rifatun
Jurnal Kiprah Pendidikan Vol. 4 No. 3 (2025): Jurnal Kiprah Pendidikan | Juli 2025
Publisher : Program Studi Pendididikan Guru Sekolah Dasar Fakultas Keguruan dan Ilmu Pendidikan Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/kpd.v4i3.p438-444

Abstract

This research aims to develop a flip pro-based e-job sheet for the course on Women's and Children's Clothing Design. The development is carried out through research and development (R&D) methods using the ADDIE model. The validation instrument is in the form of questionnaires/validation sheets for material, media, and language experts. The implementation instruments consist of learning outcome tests (pretest-posttest), student response questionnaires, and observations of learning activities—experts in material, media, and language conduct validation. Data analysis uses quantitative data analyzed descriptively (percentage, average score), while qualitative data from observations and interviews are analyzed to support quantitative findings The validation results indicate that the developed E-Jobsheet is highly suitable for use as a learning medium, with a very valid feasibility category. The implementation of E-Jobsheet in learning has proven to enhance students' learning outcomes in cognitive, affective, and psychomotor aspects, as well as receiving positive feedback from students. This media also helps students understand work procedures systematically, increases their learning independence, and can be adapted for various vocational materials. Thus, the Flip Pro-based E-Jobsheet effectively supports innovative and interactive learning of women's and children's fashion.