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All Journal Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Return : Study of Management, Economic and Bussines Research of Business and Management Research of Economics and Business Journal of Accounting, Management and Islamic Economics
Komara, Edi
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Economics, Econometrics & Finance

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 1 
The Effect of Online Consumer Review, Social Media Advertisement, and Influencer Endorsement on Purchase Intention Komara, Edi; Erwand, Debby Noviyanti
Research of Economics and Business Vol. 1 No. 2 (2023): SEPTEMBER 2023
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/reb.v1i2.79

Abstract

This study aims to influence Online Consumer Reviews, Social Media Advertisements, and Influencer Endorsements on Purchase Intentions of Avoskin Skincare Products. This study used a descriptive research design approach with empirical data collected through an online survey of a sample of respondents in Jabodetabek. Empirical data are then processed using the Structural Equation Modeling approach to test some hypotheses proposed. This research is an expansion model, namely by developing existing research by replacing products from previous journals and adding brand loyalty variables. The results of this study, Online Consumer Review, do not affect purchasing intentions on Avoskin skincare products. Meanwhile, Social Media Advertisement and Influencer Endorsement positively affect the intention to buy Avoskin Skincare products. Subsequent studies can be tested using samples and other variables
Factors that Affect the Level of Customer Satisfaction and Repurchase Intention on Tokopedia Komara, Edi; Fathurahman, Fajar
Research of Business and Management Vol. 2 No. 1 (2024): FEBRUARY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i1.168

Abstract

This study investigates the roles of various factors such as Customer Service, Shipping, Tracking, Returns, Sales Promotion, Customer Satisfaction, and Repurchase Intention within the Tokopedia E-Commerce application. Data collection took place over a week, from July 13 to July 20, 2023, with a sample size of 144 respondents. The research employed a descriptive research design and gathered empirical data through online surveys. Structural Equation Modeling was utilized to analyze the data and test several hypotheses. Findings indicate that Customer Service and Tracking do not significantly impact Customer Satisfaction, whereas Shipping, Returns, and Sales Promotion positively influence Customer Satisfaction. Additionally, Customer Satisfaction positively affects Repurchase Intention. The managerial implication suggests that optimizing Customer Service and Tracking could enhance Repurchase Intention. Future research may explore different samples and incorporate additional variables.
PENGARUH KUALITAS PRODUK, KEPERCAYAAN, KEAMANAN, HARGA, KEMUDAHAN, PROMOSI, TERHADAP KEPUASAN KONSUMEN DALAM MELAKUKAN PEMBELIAN TERHADAP E-COMMERCE SHOPEE Nurhidayat, Maulana Furqon; Komara, Edi; Rofianto , Whony; Rimadias, Santi
Journal of Accounting, Management and Islamic Economics Vol. 2 No. 2 (2024): Journal of Accounting, Management, And Islamic Economics, Volume 02, No. 02, De
Publisher : Ibs Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Influence of Product Quality, Security, Trust, Price, Ease of Use, and Promotion on Consumer Satisfaction in Making Purchases on the E-commerce Platform Shopee." The independent variables in this research are product quality, security, trust, price, ease of use, and promotion, while the dependent variable is consumer satisfaction. The hypothesis testing in this study uses PLS or Partial Least Square with the SmartPLS 3.0 software. The data collection technique involves using a Google Form questionnaire to gather information from respondents. The sample in this study consists of 150 respondents from various groups who use the Shopee e-commerce platform. The analysis results show that product quality does not have a positive and significant effect on consumer satisfaction, security does not have a positive and significant effect on consumer satisfaction, trust does not have a positive and significant effect on consumer satisfaction, price has a positive and significant effect on customer satisfaction, ease of use does not have a positive and significant effect on consumer satisfaction, and promotion does not have a positive and significant effect on consumer satisfaction.
Pengaruh E-Service Quality Terhadap E-Customer Satisfaction dan E-Customer Loyalty Pada Aplikasi Livin’ By Mandiri Nurdiana, Hana; Komara, Edi
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 10 No. 3 (2024): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v10i3.649

Abstract

Penelitian ini bertujuan untuk mengetahui apakah E-Service Quality berpengaruh terhadap E-CustomerSatisfaction dan E-Customer Loyalty dalam menggunakan mobile banking Livin’ by Mandiri. Seperti yang kita tahu, mobile banking kini sudah menjadi kebutuhan bagi masyarakat karena dianggap efektif dalammelakukan transaksi keuangan sehari-hari. Peneliti menggunakan aplikasi Smart-PLS (Partial Least Square)untuk mengolah data penelitian ini. Hasil penelitian menunjukkan bahwa E-Service Quality terbukti memilikipengaruh positif terhadap E-Customer Satisfaction dan E-Customer Loyalty dalam menggunakan mobilebanking Livin’ by Mandiri yang membuat pengguna mobile banking Livin' by Mandiri pada followers akunInstagram @bankmandiri terus menggunakan mobile banking Livin' by Mandiri hingga saat ini.
The Impact of Green Accounting and Corporate Social Responsibility on the Profitability of LQ-45 Firms Komara, Edi; Bangun, Putri Metha Ulinka
Research of Business and Management Vol. 3 No. 1 (2025): FEBRUARY 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v3i1.368

Abstract

This study analyzes the influence of green accounting (environmental costs and environmental performance) and corporate social responsibility (CSR) on the profitability (ROA) of LQ-45 Firms listed on the Indonesia Stock Exchange (IDX) from 2019-2022. Using purposive sampling, eight Firms were selected. Data was obtained from annual financial and sustainability reports. Environmental costs were measured using the Environmental Cost Index, environmental performance with the PROPER rating, and CSR disclosure using GRI91 criteria. Profitability was measured by ROA. Multiple linear regression analysis in SPSS 25 showed that: (1) Environmental costs did not significantly affect ROA. (2) Environmental performance had a positive significant effect on ROA. (3) CSR disclosure had a negative significant effect on ROA. (4) Simultaneously, environmental costs, environmental performance, and CSR disclosure influenced ROA. Managerial implications highlight the importance of strong environmental performance in increasing profitability. Management must carefully plan CSR programs to balance social benefits and costs. Investors should assess Firms' environmental and social management as part of investment decisions. Regulators should enforce policies promoting transparency in CSR disclosure and green accounting practices to enhance corporate accountability and sustainability.
Among Muslim Consumers in The World and Indonesia: Boycotting Israel-Affiliated Products’ Spirit Haque, Marissa Grace; Sulistyowati, Sulistyowati; Andriani, Meta; Komara, Edi; Zulkifli, Zulkifli
Return : Study of Management, Economic and Bussines Vol. 2 No. 12 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i12.225

Abstract

It begins by exploring the historical and religious context of the boycott among the Muslim community, related to the situation in Medina and the impact of religious values on consumer behavior. This study discusses the reasons behind consumers' protests against foreign brands, emphasizing national identity, economic concerns, ethical factors, societal support, and perception factors that influence their behavior. Several characteristics of Muslim individuals, related to peer influence and group behavior, such as community and social ties, religious identity, influence of religious authority, solidarity with the global Muslim cause, sharing of information within the community, and a sense of responsibility. In addition, it explores the impact of religious motivation, intrinsic and extrinsic on consumer behavior, discusses the role of Islamic marketing and the use of symbols in influencing consumer behavior, emphasizes the global identity of the Ummah, and tailored marketing strategies. This methodology outlines the data collection and analysis process, highlighting the use of qualitative methods, to gain insight into consumer attitudes and motivations that drive boycotts across groups. Vosviewers is used for data analysis, to extract meaningful concepts and patterns from collected journals, identifying important themes and patterns. In conclusion, this research provides a comprehensive exploration of the motivations and dynamics of boycotts among Muslim consumers, highlighting the historical, religious, and socio-economic factors that influence consumer behavior and activism, a thorough investigation of the complex phenomenon of boycotts, insights into the dynamics of religion, culture, and social factors that shape consumer behavior.
Prediksi Motivasi Kerja, Lingkungan Kerja, dan Kompensasi Finansial Terhadap Kinerja Karyawan Komara, Edi; Al Giffari, Muhammad
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 9 No. 3 (2023): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and B
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v9i3.451

Abstract

The purpose of this study was to determine the effect of work motivation, work environment, and financial compensation on employee performance (Case Study of PT XYZ).The method used in this research is a method of collecting data through a questionnaire which is measured using a Likert scale diagram. The sampling method uses saturated sampling technique by using all employees into the population and getting the results of 47 respondents. This research is a quantitative study using an associative strategy with SEM-PLS calculations using SmartPLS Version 3.2.9 software.The results of this study state that Work Motivation, Work Environment has a positive and significant effect. Meanwhile, Financial Compensation has a negative and insignificant effect.
The Influence Of Millennial Leadership In The 4.0 Era On Employee Performance Komara, Edi
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 10 No. 2 (2024): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v10i2.578

Abstract

The purpose of this research is to determine the influence of leadership style, motivation and work environment on PT XYZ employee performance.. The method used in this research is the data collection method through a questionnaire which is measured using a Likert scale diagram. The sampling method used a saturated sampling technique using all employees as the population and obtained 62 respondents. This research is quantitative research using an associative strategy. Data processing using SPSS version 25 for Windows with Multiple Linear Regression Test. This multiple linear regression analysis test aims to determine the relationship between Leadership Style, Work Motivation and Work Environment which influence employee performance. The results of the research show that Leadership Style, Work Motivation, and Work Environment partially have a positive and quite significant effect on Employee Performance.
Co-Authors Al Giffari, Muhammad Andriani, Meta Bangun, Putri Metha Ulinka Erwand, Debby Noviyanti Fathurahman, Fajar Marissa Grace Haque, Marissa Grace Nurdiana, Hana Nurhidayat, Maulana Furqon Rofianto , Whony Santi Rimadias Sulistyowati Sulistyowati Tri Utami, Dina Zulkifli Zulkifli