Article Per Year (5 Year)
p-Index From 2020 - 2025
1.687
P-Index
This Author published in this journals
All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Indonesian Journal of Advanced Research (IJAR)
Hs, Rusminah
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Pengaruh Media Sosial, Celebrity Endorser, dan Online Customer Review Terhadap Keputusan Pemblian Produk Kosmetik Pinkflash di Kabupaten Dompu Winanda, Tri; HS, Rusminah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.672

Abstract

This research aims to test and analyze the influence of Social Media, Celebrity Endorser, and Online Customer Reviews on the Purchasing Decisions of Pinkflash Cosmetic Products in Dompu Regency. The population in this study were people in Dompu Regency who had purchased Pinkflash cosmetic products. The sample in this study consisted of 94 respondents. The sampling technique employed in this research was non-probability sampling using purposive sampling method. Data analysis in this study utilized multiple linear regression analysis, and all data were processed using SPSS Statistics 25. The results of testing and statistical data analysis indicated that the indicators in the study were valid, where in the classic assumption test, the data were normally distributed and there was no multicollinearity. The results of this study indicate that Social Media and Online Customer Reviews have a positive and significant influence on Purchasing Decisions, while Celebrity Endorser does not have a significant influence on Purchasing Decisions.
Analisis Perceived Risk Dan Trust Terhadap Keputusan Penggunaan Quick Response Indonesia Standar (QRIS) HS, Rusminah; Hilmiati, Hilmiati; Ilhamudin, M.
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 4 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i4.716

Abstract

The development and increasing penetration of the internet have driven significant changes in Indonesia's business landscape, particularly in digital payment patterns. One innovation in digital payment systems is the Quick Response Indonesia Standard (QRIS), which standardizes non-cash payments using QR Codes. This study aims to examine the influence of Perceived Risk and Trust on the decision to use QRIS in Mataram City. This associative study targets residents of Mataram City who use QRIS as a non-cash payment method. A total of 100 respondents were selected through purposive sampling. Data collection techniques included interviews, questionnaires, and documentation, while data analysis employed multiple linear regression. The results indicate that both Perceived Risk and Trust have a positive and significant influence on the decision to use QRIS. These findings provide insights for Bank Indonesia to expand QRIS networks, minimize risks, and enhance public trust in QRIS as an efficient digital payment solution.
Pengaruh Country of Origin dan Brand Image Terhadap Keputusan Pembelian Produk Skincare Merek Somethinc Pada E-Commerce Tiktok Shop Studi Pada Mahasiswa Universitas Mataram Selsilia Apriliyanti, Eby; HS, Rusminah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.911

Abstract

This research aims to determine and explain the effect of Country of Origin and Brand Image on purchasing decisions on Somethinc brand skincare products in the Tiktok shop e-commerce study on Mataram University students. This type of research is quantitative associative with the data collection method used, namely a survey using a questionnaire via google form as a research instrument with a total sample of 100 respondents. The results of the analysis of this study indicate that the variables of country of origin and brand image have a positive and significant effect on the decision to purchase somethinc skincare in the e-commerce tiktok shop. The results of the instrument test state that the data in this study are valid and reliable and the classical assumption test states that the data is normally distributed.
Pengaruh Harga, Kualitas Produk, dan Brand Trust Terhadap Keputusan Pembelian Pada Produk JPStar Putu Sinta Dewi, Ni; HS, Rusminah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.948

Abstract

This study aims to determine the effect of price, product quality, and brand trust on purchasing decisions on JPStar products. The data collection method used a sample survey method with a sample of 100 respondents. The analysis method uses multiple linear regression analysis using the Statistical Package For The Social Sciences (SPSS) tool. The results of the study show that first, Price has a positive and significant effect on Purchasing Decisions with a t value for the Price variable of 3.714> 1.984 Second, Product Quality has a positive and significant effect on Purchasing Decisions with a t value for the Product Quality variable of 2.501> 1.984. Third, Brand Trust has a positive and significant effect on Purchasing Decisions with a t value for the Brand Trust variable with a t value for the Brand Trust variable of 2.658> 1.984. The results of this study can be used as a basis for improving Purchasing Decisions by developing the quality of Price, Product Quality, and Brand Trust.
Pengaruh Influencer Marketing, FoMO (Fear of Missing Out), dan Online Customer Review Terhadap Keputusan Pembelian Skincare The Originote di E-Commerce Shopee Pada Gen Z Kota Mataram Husrul Linny, Emy; HS, Rusminah; Rispawati, Dewi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.958

Abstract

This study aims to determine the effect of Influencer Marketing, FoMO (Fear of Missing Out) and Online Customer Review on Purchasing Decisions for The Originote skincare in Shopee e-commerce for Gen Z in Mataram city. The data collection method uses a sample survey method with a sample of 100 respondents. The analysis method uses multiple linear regression analysis using the Stastical Package For The Social Sciences (SPSS) tool. The results of this study indicate that Influencer Marketing has a positive and significant effect on Purchasing Decisions with a t value for Influencer Marketing of 4.701> 1.984 and Online Customer Review has a positive and significant effect on Purchasing Decisions with a t value for Online Customer Review of 4.393> 1.984. Meanwhile, FoMO (Fear of Missing Out) has a negative and insignificant effect on Purchasing Decisions with t count for FoMO (Fear of Missing Out) 0.778 <1.984. The results of this study can be used as a basis for improving purchasing decisions by developing the quality of Influencer Marketing, FoMO (Fear Of Missing Out) and Online Customer Reviews.
Pengaruh Media Sosial, Celebrity Endorser, dan Online Customer Review Terhadap Keputusan Pemblian Produk Kosmetik Pinkflash di Kabupaten Dompu Winanda, Tri; HS, Rusminah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.672

Abstract

This research aims to test and analyze the influence of Social Media, Celebrity Endorser, and Online Customer Reviews on the Purchasing Decisions of Pinkflash Cosmetic Products in Dompu Regency. The population in this study were people in Dompu Regency who had purchased Pinkflash cosmetic products. The sample in this study consisted of 94 respondents. The sampling technique employed in this research was non-probability sampling using purposive sampling method. Data analysis in this study utilized multiple linear regression analysis, and all data were processed using SPSS Statistics 25. The results of testing and statistical data analysis indicated that the indicators in the study were valid, where in the classic assumption test, the data were normally distributed and there was no multicollinearity. The results of this study indicate that Social Media and Online Customer Reviews have a positive and significant influence on Purchasing Decisions, while Celebrity Endorser does not have a significant influence on Purchasing Decisions.
Pengaruh Country of Origin dan Brand Image Terhadap Keputusan Pembelian Produk Skincare Merek Somethinc Pada E-Commerce Tiktok Shop Studi Pada Mahasiswa Universitas Mataram Selsilia Apriliyanti, Eby; HS, Rusminah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.911

Abstract

This research aims to determine and explain the effect of Country of Origin and Brand Image on purchasing decisions on Somethinc brand skincare products in the Tiktok shop e-commerce study on Mataram University students. This type of research is quantitative associative with the data collection method used, namely a survey using a questionnaire via google form as a research instrument with a total sample of 100 respondents. The results of the analysis of this study indicate that the variables of country of origin and brand image have a positive and significant effect on the decision to purchase somethinc skincare in the e-commerce tiktok shop. The results of the instrument test state that the data in this study are valid and reliable and the classical assumption test states that the data is normally distributed.
Pengaruh Harga, Kualitas Produk, dan Brand Trust Terhadap Keputusan Pembelian Pada Produk JPStar Putu Sinta Dewi, Ni; HS, Rusminah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.948

Abstract

This study aims to determine the effect of price, product quality, and brand trust on purchasing decisions on JPStar products. The data collection method used a sample survey method with a sample of 100 respondents. The analysis method uses multiple linear regression analysis using the Statistical Package For The Social Sciences (SPSS) tool. The results of the study show that first, Price has a positive and significant effect on Purchasing Decisions with a t value for the Price variable of 3.714> 1.984 Second, Product Quality has a positive and significant effect on Purchasing Decisions with a t value for the Product Quality variable of 2.501> 1.984. Third, Brand Trust has a positive and significant effect on Purchasing Decisions with a t value for the Brand Trust variable with a t value for the Brand Trust variable of 2.658> 1.984. The results of this study can be used as a basis for improving Purchasing Decisions by developing the quality of Price, Product Quality, and Brand Trust.
Pengaruh Influencer Marketing, FoMO (Fear of Missing Out), dan Online Customer Review Terhadap Keputusan Pembelian Skincare The Originote di E-Commerce Shopee Pada Gen Z Kota Mataram Husrul Linny, Emy; HS, Rusminah; Rispawati, Dewi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.958

Abstract

This study aims to determine the effect of Influencer Marketing, FoMO (Fear of Missing Out) and Online Customer Review on Purchasing Decisions for The Originote skincare in Shopee e-commerce for Gen Z in Mataram city. The data collection method uses a sample survey method with a sample of 100 respondents. The analysis method uses multiple linear regression analysis using the Stastical Package For The Social Sciences (SPSS) tool. The results of this study indicate that Influencer Marketing has a positive and significant effect on Purchasing Decisions with a t value for Influencer Marketing of 4.701> 1.984 and Online Customer Review has a positive and significant effect on Purchasing Decisions with a t value for Online Customer Review of 4.393> 1.984. Meanwhile, FoMO (Fear of Missing Out) has a negative and insignificant effect on Purchasing Decisions with t count for FoMO (Fear of Missing Out) 0.778 <1.984. The results of this study can be used as a basis for improving purchasing decisions by developing the quality of Influencer Marketing, FoMO (Fear Of Missing Out) and Online Customer Reviews.
Analisis Sikap Pelanggan Produk Kreatif pada Industri Kerajinan Mutiara Sekarbela Kota Mataram Ilhamudin, Muhammad; Hilmiati, Hilmiati; HS, Rusminah
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.462

Abstract

This study aims to determine customer attitudes on creative products that are the flagship of Mataram City, namely Sekarbela pearl crafts. The type of research is descriptive which is used to get an idea of customer attitudes which is an important aspect in the theory of consumer behavior. This research uses a sample survey method, by choosing the center of Sekarbela pearl jewelry crafts as the research location. The population in this study was all customers of jewelry products who came to make purchases at the center. The respondent determination technique used in this study is purposive sampling, which is sampling according to the purpose of the study. Because the number of the study population is not known with certainty, the sample taken for the study was determined as many as 100 people. The analysis uses an attitude model to measure the extent of customer attitude after they make several purchases of the creative product. The topic of previous research with the research now proposed by researchers is interconnected, which remains on the creative products of Sekarbela pearl crafts in Mataram City. This study is to analyze customer attitudes which are important aspects of consumer behavior that periodically need to be analyzed and assessed to ensure the continuity of purchases and loyalty of their customers. The result shows that the attitude of consumers of pearl creative products was positive. These results are obtained from the process of analyzing a number of attributes inherent in the product such as durability, design, pearl grain quality, specifications, frame material, aesthetic value, and product price. The value of this attitude needs to be increased by marketers to ensure the survival of the business that has become the icon of Mataram City.
Co-Authors Hilmiati Hilmiati, Hilmiati Husrul Linny, Emy Ilhamudin, M. Mahadewi, Komang Ganitri Muhammad Ilhamudin Putu Sinta Dewi, Ni Rispawati, Dewi Selsilia Apriliyanti, Eby Winanda, Tri