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All Journal Parole (Jurnal Pendidikan Bahasa dan Sastra Indonesia) Syntax Idea
Yuli, Sri
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Languange, Linguistic, Communication & Media

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Pengaruh Kepercayaan, Kualitas Layanan, Promosi dan Citra Merek terhadap Kepuasan Konsumen Asuransi Prudential Di PT Glory Vision Sanubari, Lintang; Yuli, Sri; Kinasih, Heppy
Syntax Idea Vol 2 No 1 (2020): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-idea.v2i1.117

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan (X1) Kualitas Layanan (X2) Promosi (X3), Citra Merek (X4) terhadap kepuasan konsumen (Y). dengan populasi 311. Sample dari penelitian ini ialah 100 orang responden diambil dengan teknik non probability sampling. Alat penelitian terdiri atas analisis praktek dan analisis multiple linear regression. Persamaan regresi dikelompokan dalam Y = 1,799 + 0.088 X1 + 0,228 X2 + -0,095 X3 + 0,543 X4. Dari penyelesaian kalkulasi tersebut dapat dilihat dari nilai R kuadrat yaitu 0.566. Hal ini dapat di interpretasikan menjadi variabel Kepercayaan, Kualitas Layanan, Promosi, Citra Merek yang memiliki pengaruh terhadap kepuasan konsumen 56% ketika 44% diluar variable penelitian. Kualitas Layanan dalam citra merek memiliki pengaruh yang signifikan terhadap kepuasan konsumen, ketika variable kepercayaan dan citra merek tidak berpengaruh terhadap penelitian.
ANALISIS MAKNA PADA LIRIK LAGU “BERTAUT” DARI NADIN AMIZAH MENGGUNAKAN PENDEKATAN SEMIOTIKA Yuli, Sri
Parole (Jurnal Pendidikan Bahasa dan Sastra Indonesia) Vol 4, No 4 (2021): VOLUME 4 NOMOR 4, JULI 2021
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/p.v4i2p%p.7178

Abstract

Song lyrics have a unique use of language such as poetry. Through song lyrics, musicians can convey ideas, feelings, and thought with tone and rhythm. The “purpose of this study was to determine the meaning and message contained in the lyrics of the song” “Linked” from Nadin Amizah. The method used is descriptive qualitative which analyzes the meaning and message of the song lyrics “Linked” which is studied with a semiotic approach in order to extract meaning by giving a signifier and signified to the song lyrics. “This research was conducated in several steps, namely: (1) choosing a song, (2) analyzing the song lyrics using a semiotic approach, (3) determining the signifier and signified, (4) describing the results in writing. The results of this research show that the signifier is lyrics of the song “Linked” and the signified are the meanings contained in the lyrics”. The meaning contained in the lyrics of this song is the bond between mother and child which is likened to a hearth that links and continues to beat until the end of life. The message can be taken from this song is that the mother will always be by her child’s side to keep fighting until the end.
Co-Authors Kinasih, Heppy Sanubari, Lintang