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All Journal Jurnal Representamen Jurnal Pengabdian kepada Masyarakat Nusantara Unri Conference Series: Community Engagement Sintesa Digital Theory, Culture & Society
Rizqi, Muchamad
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Sintesa

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STRATEGI PEMASARAN POLITIK CALEG PEMULA ERI IRAWAN DALAM MEMBANGUN CITRA POLITIK DI KOTA SURABAYA Suriyadi Putra, Andre Muslim; Rizqi, Muchamad; Prayogo, Moh Dey
Sintesa Vol 4 No 01 (2025): Jurnal Sintesa Volume 4 No 01 Januari 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v4i01.12686

Abstract

ABSTRACT This study focuses on digging deeper into how the political communication strategies of politicians build their image in the eyes of the public, by using the concept of political marketing it will certainly make it easier for political actors to build an image in the eyes of the public, there are several indicators that support political actors in building an image including: publicity, political campaigns, and personal branding. By using a descriptive qualitative research method, researchers will get answers by interviewing one of the political actors in Surabaya, in the results of the study there are several aspects and stages that drive an image of political actors such as going directly to the field and building cooperation with local community leaders, in addition to building cooperation with local community leaders, political actor Eri Irawan also builds a conclusion of the relationship long before the election period begins so that it is easier to be recognized by the public. In conclusion, Eri Irawan's political image has been formed long before entering the world of politics because Eri Irawan has gone into the field by helping the community in solving social problems in his area. Keywords: Political Communication, Political Marketing, Political Campaings, Eri Irawan, Image of Political
REPRESENTASI OBJEKTIVIKASI SEKSUAL PADA PEREMPUAN DI DUNIA MAYA DALAM FILM LIKE AND SHARE (Analisis Wacana Kritis Sarah Mills) Suwito, Afdholul Arrozy; Rusmana, Dewi Sri Andika; Rizqi, Muchamad
Sintesa Vol. 4 No. 02 (2025): Jurnal Sintesa Volume 4 No 02 Juli 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v4i02.132162

Abstract

This study aims to analyze the representation of sexual objectification of women in cyberspace as depicted in the film Like and Share, directed by Gina S. Noer. The film was chosen for its explicit portrayal of sexual explotation, non-consensual distribution of intimate content, and its impact on women in the digital era. The research applies Sara Mills Model of Critical Discourse Analysis, which focuses on subject positioning within texts, power relations, and their connection to broader social structures. Stuart Hall theory of representation is used to explore how meanings surrounding women’s bodie and sexuality are constructed and produced through cinematic language. The findings reveal that women in the film are portrayed as sexual objects through the camera gaze, character narratives, and the influence of social media. However, thefilm also positions women as active subjects who develop awareness and resist various forms of objectification. Thus, Like and Share not only reproduces dominant meanings regarding female sexuality but also creates a space for critique and reflection on patriarchal digital culture
Co-Authors Aldino, Pravinska Dewi Sri Andika Rusmana Fadhilla, Adrian Ali Moh. Dey Prayogo Novan Andrianto Pradana, Bagus Cahyo Shah Adhi Pradipta, Bramantya Suriyadi Putra, Andre Muslim Suwito, Afdholul Arrozy