Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Formosa Journal of Multidisciplinary Research (FJMR) Majority Science Journal
Tambunan, Ellyta
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ECOTOURISM IN SIMATUPANG VILLAGE: TURNING CHALLENGES INTO OPPORTUNITIES Tambunan, Ellyta; Masatip, Anwari
MSJ : Majority Science Journal Vol. 2 No. 1 (2024): MSJ-February
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v2i1.98

Abstract

Simatupang Village is a village located in Muara Sub-district, North Tapanuli Regency.. Simatupang Village has great potential for the application of the ecotourism concept because of its abundant natural resources and strong culture, but it is not well managed. The purpose of this research is to find out the concept of ecotourism in Simatupang Village and to find out the development of sustainable tourism in Simatupang Village. The research method used is a qualitative research method with a descriptive approach. The data collection techniques used were observation, interviews, and literature study, and the data analysis technique used was descriptive qualitative analysis. The concept of ecotourism in Simatupang Village is an ecotourism concept based on nature conservation and utilizing the environment and culture inherent in the community as a tourist destination that can increase income and prosper the community.
Digital Marketing Integration Strategy to Support Online Campaigns in Pearung Tourism Village, Humbang Hasundutan Regency, North Sumatra Tambunan, Ellyta; Bastanta Eka Putra Kembaren; Riana Handayani Silalahi
Formosa Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i3.8660

Abstract

Analysis of the Influence of Digital Marketing Strategies and Online Campaigns on Tourist Visit Rates in Pearung Geosite Sipinsur Village, Humbang Hasundutan Regency, North Sumatra. This study aims to analyze the influence of digital marketing strategies and online campaigns on tourist visit rates in Pearung Geosite Sipinsur Village, Humbang Hasundutan Regency, North Sumatra. Research Method : This study uses a quantitative method with a survey technique. Data was collected through questionnaires distributed to 100 respondents who had visited Pearung Geosite Sipinsur Village. The data was analyzed using simple linear regression. Research Results: The results showed that Digital marketing strategies implemented by Pearung Geosite Sipinsur Village are less good. Online campaigns carried out are considered good enough. There is a strong relationship between digital marketing strategies and online campaigns on tourist visit rates. Digital marketing strategies have an influence of 80.4% on tourist visit rates in Pearung Geosite Sipinsur Village. Conclusion : The implementation of effective digital marketing strategies and good online campaigns can increase tourist visit rates in Pearung Geosite Sipinsur Village.
Co-Authors Bastanta Eka Putra Kembaren Masatip, Anwari Riana Handayani Silalahi