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All Journal Formosa Journal of Multidisciplinary Research (FJMR) Journal of Economic Education and Entrepreneurship Studies
Riana Handayani Silalahi
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Implementasi Pengelolaan Berkelanjutan di Desa Wisata Budaya Lingga Kabupaten Karo Riana Handayani Silalahi; Muhammad Khadry
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 1 (2024): VOL. 5, NO. 1 (2024): JE3S, MARCH 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/je3s.v5i1.3012

Abstract

Amidst the rapid development of tourism in Indonesia, cultural village tourism has become increasingly prominent. These villages not only serve as attractive tourist destinations but also as centers for sustainable economic and cultural activities. This study investigates the implementation of sustainable management in Lingga Cultural Tourism Village, Karo Regency, North Sumatra, using the Global Sustainable Tourism Council (GSTC) framework. The village holds significant potential as a cultural tourism destination, especially with its traditional house "Siwaluh Jabu." However, challenges such as inadequate governance, limited human resources, and funding constraints hinder the sustainable management efforts in the village. Employing a qualitative method, primary data was gathered through interviews with local tourism managers, while secondary data was collected from relevant literature and sources. The study recommends strategic measures to enhance sustainable management implementation, including strengthening organizational structures, improving human resources, and increasing funding. It is hoped that the findings of this research will provide better insights into the implementation of sustainable management in Lingga Cultural Tourism Village and serve as a guide for stakeholders in decision-making and executing sustainable programs in the future.
Tantangan Dalam Pengembangan Community Based Tourism di Desa Wisata Denai Lama Berbasis Analisis SWOT Muhammad Khadry; Riana Handayani Silalahi
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 1 (2024): VOL. 5, NO. 1 (2024): JE3S, MARCH 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/je3s.v5i1.3013

Abstract

Tourism Village is a program used to explore the potential of villages that are managed as tourist attractions. Local communities in the community-based tourism concept have the awareness to actively participate in tourism development in their region through cultural, social and environmental sustainability. The keywords attached to the concept of community-based tourism are community empowerment and community participation. The aim of this research is to identify challenges in developing Community Based Tourism in the Denai Lama tourist village, Pantai Labu, Deli Serdang, North Sumatra. The method used in this research is descriptive with a qualitative approach using SWOT analysis to determine the strengths, weaknesses, threats and opportunities that exist in the Denai Lama Tourism Village. The type of data used is primary data through interviews with sources and secondary data obtained indirectly. Denai Lama Village or better known as Kampoeng Lama Tourism Village is one of the villages that is considered to have a lot of potential for development. The Kampoeng Lama tourist village has 3 tourist spots, namely Sanggar Circle, Paloh Naga Agrotourism, and Kamu Kawan Lama Market. The first challenge in developing community-based tourism is to unite community perceptions so that people are aware of tourism, understand and actualize Sapta Pesona. Then tourism training for the community has not been maximized in the field of digital marketing because human resources in this field still do not have the capacity to promote tourism.
Digital Marketing Integration Strategy to Support Online Campaigns in Pearung Tourism Village, Humbang Hasundutan Regency, North Sumatra Tambunan, Ellyta; Bastanta Eka Putra Kembaren; Riana Handayani Silalahi
Formosa Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i3.8660

Abstract

Analysis of the Influence of Digital Marketing Strategies and Online Campaigns on Tourist Visit Rates in Pearung Geosite Sipinsur Village, Humbang Hasundutan Regency, North Sumatra. This study aims to analyze the influence of digital marketing strategies and online campaigns on tourist visit rates in Pearung Geosite Sipinsur Village, Humbang Hasundutan Regency, North Sumatra. Research Method : This study uses a quantitative method with a survey technique. Data was collected through questionnaires distributed to 100 respondents who had visited Pearung Geosite Sipinsur Village. The data was analyzed using simple linear regression. Research Results: The results showed that Digital marketing strategies implemented by Pearung Geosite Sipinsur Village are less good. Online campaigns carried out are considered good enough. There is a strong relationship between digital marketing strategies and online campaigns on tourist visit rates. Digital marketing strategies have an influence of 80.4% on tourist visit rates in Pearung Geosite Sipinsur Village. Conclusion : The implementation of effective digital marketing strategies and good online campaigns can increase tourist visit rates in Pearung Geosite Sipinsur Village.
Co-Authors Bastanta Eka Putra Kembaren Muhammad Khadry Tambunan, Ellyta