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All Journal Formosa Journal of Multidisciplinary Research (FJMR) Toba: Journal of Tourism, Hospitality, and Destination Journal of Economic Education and Entrepreneurship Studies
Riana Handayani Silalahi
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Implementasi Pengelolaan Berkelanjutan di Desa Wisata Budaya Lingga Kabupaten Karo Riana Handayani Silalahi; Muhammad Khadry
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 1 (2024): VOL. 5, NO. 1 (2024): JE3S, MARCH 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/je3s.v5i1.3012

Abstract

Amidst the rapid development of tourism in Indonesia, cultural village tourism has become increasingly prominent. These villages not only serve as attractive tourist destinations but also as centers for sustainable economic and cultural activities. This study investigates the implementation of sustainable management in Lingga Cultural Tourism Village, Karo Regency, North Sumatra, using the Global Sustainable Tourism Council (GSTC) framework. The village holds significant potential as a cultural tourism destination, especially with its traditional house "Siwaluh Jabu." However, challenges such as inadequate governance, limited human resources, and funding constraints hinder the sustainable management efforts in the village. Employing a qualitative method, primary data was gathered through interviews with local tourism managers, while secondary data was collected from relevant literature and sources. The study recommends strategic measures to enhance sustainable management implementation, including strengthening organizational structures, improving human resources, and increasing funding. It is hoped that the findings of this research will provide better insights into the implementation of sustainable management in Lingga Cultural Tourism Village and serve as a guide for stakeholders in decision-making and executing sustainable programs in the future.
Tantangan Dalam Pengembangan Community Based Tourism di Desa Wisata Denai Lama Berbasis Analisis SWOT Muhammad Khadry; Riana Handayani Silalahi
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 1 (2024): VOL. 5, NO. 1 (2024): JE3S, MARCH 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/je3s.v5i1.3013

Abstract

Tourism Village is a program used to explore the potential of villages that are managed as tourist attractions. Local communities in the community-based tourism concept have the awareness to actively participate in tourism development in their region through cultural, social and environmental sustainability. The keywords attached to the concept of community-based tourism are community empowerment and community participation. The aim of this research is to identify challenges in developing Community Based Tourism in the Denai Lama tourist village, Pantai Labu, Deli Serdang, North Sumatra. The method used in this research is descriptive with a qualitative approach using SWOT analysis to determine the strengths, weaknesses, threats and opportunities that exist in the Denai Lama Tourism Village. The type of data used is primary data through interviews with sources and secondary data obtained indirectly. Denai Lama Village or better known as Kampoeng Lama Tourism Village is one of the villages that is considered to have a lot of potential for development. The Kampoeng Lama tourist village has 3 tourist spots, namely Sanggar Circle, Paloh Naga Agrotourism, and Kamu Kawan Lama Market. The first challenge in developing community-based tourism is to unite community perceptions so that people are aware of tourism, understand and actualize Sapta Pesona. Then tourism training for the community has not been maximized in the field of digital marketing because human resources in this field still do not have the capacity to promote tourism.
Digital Marketing Integration Strategy to Support Online Campaigns in Pearung Tourism Village, Humbang Hasundutan Regency, North Sumatra Tambunan, Ellyta; Bastanta Eka Putra Kembaren; Riana Handayani Silalahi
Formosa Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i3.8660

Abstract

Analysis of the Influence of Digital Marketing Strategies and Online Campaigns on Tourist Visit Rates in Pearung Geosite Sipinsur Village, Humbang Hasundutan Regency, North Sumatra. This study aims to analyze the influence of digital marketing strategies and online campaigns on tourist visit rates in Pearung Geosite Sipinsur Village, Humbang Hasundutan Regency, North Sumatra. Research Method : This study uses a quantitative method with a survey technique. Data was collected through questionnaires distributed to 100 respondents who had visited Pearung Geosite Sipinsur Village. The data was analyzed using simple linear regression. Research Results: The results showed that Digital marketing strategies implemented by Pearung Geosite Sipinsur Village are less good. Online campaigns carried out are considered good enough. There is a strong relationship between digital marketing strategies and online campaigns on tourist visit rates. Digital marketing strategies have an influence of 80.4% on tourist visit rates in Pearung Geosite Sipinsur Village. Conclusion : The implementation of effective digital marketing strategies and good online campaigns can increase tourist visit rates in Pearung Geosite Sipinsur Village.
Analisis Bauran Pemasaran Produk UMKM (Studi Kasus: Produk UMKM Ekowisata Harangan Girsang, Kabupaten Simalungun, Sumatera Utara) Deafani Clara Sinaga; Sumihar Sebastiana Sitompul; Riana Handayani Silalahi; Sepdwiyana Donargo; Toni Jeremia Purba
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i3.6152

Abstract

This study aims to provide a comprehensive overview of marketing practices by Harangan Girsang Ecotourism MSMEs using the 7P marketing mix: Product, Price, Place, Promotion, People, Process, and Physical Evidence. This research is descriptive qualitative. Research data were collected using observation, literature studies, and interviews with the head of the Harangan Nauli Pokdarwis, the head of the Forest Farmer Group (KTH), and MSMEs of the Tourism Village. The results, Product: MSMEs in Harangan Girsang Village have displayed the characteristics of culinary processed MSME products such as kecombrang syrup, Hassang Girsang, and itak gurgur, but still need product innovation. Price: The pricing strategy for MSME products is affordable, but have not been able to align competitive prices with decent profit margins. Place: distribution of MSME products in Harangan Girsang Paradise Ecotourism is using direct sales. Promotion: the use of social media such as Instagram and TikTok has begun but is still not consistent in the schedule of uploading content and the preparation of content that still monotonous. People: Currently there needs to be synergy between the younger generation of the village so that they can appear as a driving force for innovation in the development and marketing of MSME products. Process: Sales and distribution of MSME products are carried out directly at MSME stalls in Harangan Girsang Ecotourism, but there is no SOP implemented yet. Lastly, Physical Evidence: there are already stalls available at the Harangan Girsang Paradise Ecotourism, the layout is quite neat, and the cleanliness is well maintained.
Co-Authors Bastanta Eka Putra Kembaren Deafani Clara Sinaga Muhammad Khadry SEPDWIYANA DONARGO Sumihar Sebastiana Sitompul Tambunan, Ellyta Toni Jeremia Purba