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All Journal Toplama
Evert, Daniel Paulus
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Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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IMPLEMENTATION OF EFFECTIVE COMMUNICATION IN HEALTH EDUCATION ACTIVITIES FOR NON-COMMUNICABLE DISEASES TO ACHIEVE SUSTAINABLE DEVELOPMENT GOALS (SDGs) Evert, Daniel Paulus; Suriaatmadja, Steffi Rifasa Tohir
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.217

Abstract

The world has a dream of achieving a prosperous society. This dream is encapsulated in the Sustainable Development Goals. One of the points included is Good Health and Well-being. A healthy society will lead to a developed and progressive nation. One of the obstacles to global health is non-communicable diseases. These diseases, which are among the leading causes of death worldwide, can be addressed early through prevention programs.  One such proven effective prevention program is health education. Health education is a form of communication to the community as a health effort. To achieve success, certain techniques are needed in the delivery process.  This study uses a qualitative method with a descriptive approach.  Data collection techniques were carried out through interviews and observations, while the data analysis techniques were data reduction, data modeling (data display), and concluding. The results of this study show that there are attitudes of Respect, Empathy, Audibility, Clarity, and humility (REACH) in the communication of general practitioners towards participants in health education activities conducted by Klinik Pratama Nuhato Antapani Bandung.
GOVERNMENT PUBLIC RELATIONS STRATEGY TO IMPROVE WEST BANDUNG PERCEPTION USING 4C CONCEPT Ramadhanty, Dini Siti; Rachman, Reza Saeful; Evert, Daniel Paulus; Mulyono, Tanto Trisno; Annash, Puan Arsi
TOPLAMA Vol. 2 No. 3 (2025): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i3.368

Abstract

This study aims to determine the impact of Instagram social media management on improving the reputation of the West Bandung Regency Government. This study uses a qualitative descriptive method with data collection techniques through observation, interviews, and documentation. Data analysis was conducted using the Miles and Huberman analysis model, which includes data reduction, data presentation, and conclusion drawing. The results of the study indicate that the management of the Instagram account @prokompim_kbb is aimed at building and enhancing the positive image of the West Bandung Regency Government. The strategies employed are based on Chris Heuer's 4C theory, namely: Context, Communications, Collaborations, and Connections. First, context plays a crucial role in message formation, specifically how narratives and captions are crafted using appropriate and effective language to align with the information being conveyed. Second, communications emphasize the importance of internal communication before content is published to ensure the content and purpose of the message are consistent. Third, collaborations are carried out through cooperation between the @prokompim_kbb admin and all regional and village government agencies in producing relevant content. Fourth, connections are established by forming WhatsApp groups and conducting technical guidance sessions with social media administrators at the regional and village levels to strengthen communication networks and social media management capabilities. Overall, social media management based on the 4C concept has proven effective in supporting efforts to enhance the reputation of local governments through digital platforms.
Co-Authors Annash, Puan Arsi Mulyono, Tanto Trisno Rachman, Reza Saeful Ramadhanty, Dini Siti Suriaatmadja, Steffi Rifasa Tohir