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THE IMPACT OF PEKANBARU COFFEE SHOP STRATEGY ON PURCHASE DECISIONS Ermansyah; Rimet; Mulia Sosiady
Jotika Journal In Management and Entrepreneurship Vol. 4 No. 1 (2024): Agustus
Publisher : Jotika English and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56445/jme.v4i1.153

Abstract

Purchase Decision is the final decision of the consumer to buy or not a good or service by comparing many considerations. When making a purchase decision, there are often several choices between two or more alternatives. The purpose of this study is to analyze the impact of Electronic Word Of Mouth, Sevicescape, Price Percepcion on Purchase Decision on Coffee Shop in Pekanbaru. The population in this study is 100 people using purposive sampling method. Based on the results of this study, it shows that Electronic Word Of Mouth, Sevicescape, Price Percepcion have an influence on Purchase Decision both partially and simultaneously. The results of the Determination Coefficient (R2) showed that the magnitude of the influence of both free variables together on the bound variable was 54.7%, while the remaining 45.3% were other variables not studied in this study.
Pengembangan Media Pembelajaran Sparkol Videoscribe untuk Meningkatkan Keterampilan Menulis Deskripsi di Kelas V SD Negeri 066650 Kota Medan T.A 2023/2024 Lubis, Raisyah Aulia Nabila; Faisal; Simanjuntak, Eva Betty; Halimatussakdiah; Fajar Sidik Siregar; Ermansyah; Elviana Santi
Mimbar Kampus: Jurnal Pendidikan dan Agama Islam Vol. 23 No. 3 (2024): Mimbar Kampus: Jurnal Pendidikan dan Agama Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

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Abstract

This research uses the ADDIE development model to develop sparkol videoscribe learning media on the description text material for grade V students at SD Negeri 066650 Medan City in the even semester of the 2023/2024 academic year. This research involved 23 class V students as research subjects, 2 expert validations with the aim of testing the validity of sparkol videoscribe learning media and 1 teacher to test the practicality of sparkol videoscribe learning media in Indonesian language subjects in the independent curriculum. Validation by material experts and media design experts showed that this sparkol videoscribe learning media scored high, material experts gave a score of 83 from a maximum score of 100 with a percentage (83%) and a media design expert gave a score of 174 from a maximum score of 180 with a percentage (96.66%). The teacher also gave a high score for the practicality test with a score of 53 from a mascsimal score of 55 with a percentage (96.36%), with all aspects such as appearance, presentation, material, and language getting the categories "very decent" and "very valid". The evaluation results show a significant improvement in the learning results of students seen from the comparison of pretest and post-test scores of students, the pre-test result score is 60.17 while the posttest result score reaches 85.13 with an increase of 24.96. It can be concluded that the videoscribe learning media sparkol is "very feasible" to be used as a learning medium in Indonesian language learning and can improve students' writing skills.