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All Journal Riset Manajemen dan Akuntansi The Indonesian Journal of Public Health Jurnal Promotif Preventif Journal Health Information Management Indonesian Proceeding of International Conference Health, Science And Technology (ICOHETECH) Bengawan :Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat: Kesehatan (JPKMK) Jurnal Edukasi Pengabdian Masyarakat: EDUABDIMAS Jurnal Bisnis dan Kewirausahaan Muara: Jurnal Manajemen Pelayaran Nasional
Mulyanto, Dody
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences

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Analisis Iklan, Teman Sebaya, dan Orang Tua pada Perilaku Merokok Elektrik Remaja di Surakarta Susanto, Agus; Mulyanto, Dody; Kussetyaningrum, Ratih Oktania; Putri, Nadia Rahma
Jurnal Promotif Preventif Vol 7 No 6 (2024): Desember 2024: JURNAL PROMOTIF PREVENTIF
Publisher : Fakultas Kesehatan Masyarakat Universitas Pancasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47650/jpp.v7i6.1585

Abstract

Peningkatan penggunaan rokok elektrik di kalangan remaja menimbulkan kekhawatiran terhadap dampaknya pada kesehatan. Paparan iklan rokok, pengaruh teman sebaya, dan peran orang tua diyakini memengaruhi perilaku merokok remaja. Penelitian ini bertujuan untuk menganilis dampak faktor-faktor tersebut terhadap penggunaan rokok elektrik. Survei dilakukan pada 330 remaja (usia 14-18 tahun) di Surakarta antara Oktober-November 2024, menggunakan teknik stratified random sampling. Hasil penelitian menunjukkan bahwa paparan iklan rokok meningkatkan kemungkinan penggunaan rokok elektrik (OR = 3,326, p = 0,000) dan pengaruh teman sebaya juga berkontribusi signifikan (OR = 2,683, p = 0,000). Sebaliknya, keterlibatan orang tua memiliki efek perlindungan yang signifikan (OR = 0,210, p = 0,000). Penelitian ini menyimpulkan bahwa iklan dan teman sebaya adalah faktor utama yang memengaruhi perilaku merokok remaja, sementara keterlibatan orang tua dapat mengurangi risiko tersebut.
INKUBATOR BISNIS SEBAGAI PENGUATAN FAKTOR PENDUKUNG MINAT WIRAUSAHA MAHASISWA Mulyanto, Dody; Budi, Agustyarum Pradiska
Riset Manajemen dan Akuntansi Vol 15, No 1 (2024): Volume 15 Nomor 1 Mei 2024
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v15i1.360

Abstract

The level of interest in entrepreneurship among students remains relatively low, with the majority of students opting to pursue employment post-graduation. Efforts from universities are necessary to boost entrepreneurial interest, thereby creating job opportunities and reducing unemployment rates. This research aims to examine how strengthening business incubators influences the impact of self-efficacy, digital literacy, and entrepreneurial literacy on students' interest in entrepreneurship. The study adopts a quantitative approach, employing data collection methods such as questionnaires and interviews. The study population consists of vocational students attending vocational colleges in Surakarta City. Data analysis utilizes Moderating Regression Analysis (MRA). The findings suggest that business incubators play a significant role in moderating the influence of self-efficacy, digital literacy, and entrepreneurial literacy on students' interest in entrepreneurship. Recommendations include vocational colleges continuing to develop and enhance the effectiveness of business incubators to stimulate students' interest in entrepreneurship. Future research should consider broader subjects beyond just vocational college students.
Chatbot Interactions and Customer Loyalty: Analyzing The Role of Personalization and Responsiveness Mulyanto, Dody; Pradiska Budi, Agustyarum
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4170

Abstract

This study aims to analyze the role of chatbots in enhancing customer loyalty by assessing how aspects such as personalization and responsiveness affect customer experience. The study sampled 250 respondents who use customer service in e-commerce companies in the city of Surakarta. The research employed multiple linear regression techniques. The results indicate that personalization and responsiveness in chatbot interactions are factors that play a positive and significant role in increasing customer loyalty. Quick and accurate chatbot interactions that align with customer needs can provide assurance and reduce uncertainty and customer frustration. This study is limited to examining the aspects of personalization and responsiveness in chatbot interactions concerning customer loyalty, and the scope of the research is restricted to customers in the city of Surakarta. Future research opportunities could explore other aspects beyond personalization and responsiveness and expand the research scope beyond just Surakarta.
Co-Authors Agus Susanto Anggraeni, Nadia Isabela Budi, Agustyarum Pradiska Daud, Nur Anisa Dewa, R.Djayendra Diaz Fahrezi, Fathan Engkesa, Penina Apricia Guswin, Instreet Helnindys Kasianingrum, Afinda Kussetyaningrum, Ratih Oktania Latifa, Saldila Lintang Putri Licia, Rizka Meisiana, Rista Pambudi, Rahma Ayu Pradiska Budi, Agustyarum Putri, Nadia Rahma Rahmadhani, Alvin Saputri, Yunitya Eka Saputro, Yanu Savitri, Ulva Sembiring, Rinawati Supriyanta Supriyanta Windia, Alna Amelia Nur