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All Journal Jurnal Ekonomi : Journal of Economic SEEIJ (Social Economics and Ecology International Journal) Jurnal Ilmiah Manajemen Kesatuan Proceeding National Conference Business, Management, and Accounting (NCBMA)
Hansopaheluwakan, Scherly
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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MINIMALISASI BIAYA TRANSPORTASI PADA PERUSAHAAN FREIGHT FORWARDING DI INDONESIA Hansopaheluwakan, Scherly
Jurnal Ekonomi : Journal of Economic Vol 8, No 02 (2017): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v8i02.2030

Abstract

Seiring dengan berkembangnya industri penyedia jasa logistik maka banyak perusahaan logistik yang telah mengembangkan layanan pengiriman barang tidak hanya domestik namum juga internasional. Biaya pengiriman merupakan unsur terbesar dalam perusahaan freight forwarding, sehingga penghematan dalam biaya produksi tentunya berdampak yang sangat besar bagi perusahaan untuk dapat bersaing dengan perusahaan lainnya. Dengan demikian penelitian ini akan memberikan kontribusi dalam penghematan biaya pengiriman. Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis penerapan model transportasi distribusi dengan Vogel’s Approximation Method dan Modified Distribution dalam meminimalisasi biaya distribusi barang. Kata kunci : freight forwarding, biaya pengiriman, transportasi, logistik
UNVEILING THE IMPACT OF BRAND IDENTITY TOWARDS BRAND ADVOCACY (CASE STUDY: SOMETHINC) Hansopaheluwakan, Scherly; Hayanimasy, Ratu Allysa; Vannessa, Vannessa
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This study seeks to examine the impact of Brand Ambassador, Brand Credibility, and Brand Love on Brand Advocacy within the cosmetics industry, with a particular focus on Somethinc serums. Using quantitative methods, data was collected from those aged 18-34 years who had previously purchased and used serum from Somethinc. The sampling technique used Hair theory where data was collected from 110 respondents with an observation period of two months which took place in January-March. The analytical techniques employed in this research encompass construct reliability and validity tests, inner model tests, and hypothesis tests, facilitated by SmartPLS 4.1.0.1 software. The results of this research show that 2 (two) variables, Brand Ambassador and Brand Credibility, have a positive and significant influence on Brand Advocacy. Meanwhile, the Brand Love variable does not have a positive and significant influence on Brand Advocacy with the bootstrapping test results obtaining a p-value of 0.440.
FACTORS INFLUENCING CUSTOMER TRUST MEDIATED BY GUANXI IN E-COMMERCES’ FASHION INDUSTRY Hansopaheluwakan, Scherly; Vinson, Darren; Gosal, Mario Jeremy
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

In an all-digital era, driven by the rapid development of technology, changing people's lifestyles and behavior in activities. One of them is the activity of buying and selling transactions. Nowadays, people tend to use a digital media platform called e-commerce to do transactions. However, even though the adaptation of e-commerce usage continues to increase, the effect after the Covid-19 experienced by business actors is continuing, causing a relatively high decline in profits. This study aims to find ways for businesses to increase their profits through a marketing approach that is oriented towards consumer trust. This research uses a quantitative descriptive method that adopts the Partial Least Square Structural Equation Model (PLS-SEM) with SmartPLS 4.0 software. The data in this study were obtained through an online questionnaire of 186 e-commerce users who have purchased clothing products, live in the Jakarta and Bogor areas, and are between 17-30 years old. This research period was conducted from January 2024 to March 2024. The findings of this research are that E-Service Quality and Customer Engagement has a direct and indirect effect on Customer Trust. The mediator variable used in this study is Guanxi which is a novelty in this study.
FACTORS INFLUENCING CUSTOMER TRUST MEDIATED BY GUANXI IN E-COMMERCES’ FASHION INDUSTRY Hansopaheluwakan, Scherly; Vinson, Darren; Gosal, Mario Jeremy
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In an all-digital era, driven by the rapid development of technology, changing people's lifestyles and behavior in activities. One of them is the activity of buying and selling transactions. Nowadays, people tend to use a digital media platform called e-commerce to do transactions. However, even though the adaptation of e-commerce usage continues to increase, the effect after the Covid-19 experienced by business actors is continuing, causing a relatively high decline in profits. This study aims to find ways for businesses to increase their profits through a marketing approach that is oriented towards consumer trust. This research uses a quantitative descriptive method that adopts the Partial Least Square Structural Equation Model (PLS-SEM) with SmartPLS 4.0 software. The data in this study were obtained through an online questionnaire of 186 e-commerce users who have purchased clothing products, live in the Jakarta and Bogor areas, and are between 17-30 years old. This research period was conducted from January 2024 to March 2024. The findings of this research are that E-Service Quality and Customer Engagement has a direct and indirect effect on Customer Trust. The mediator variable used in this study is Guanxi which is a novelty in this study.
Introducing International Business Management Concept to High School Students Aji Irawan, Damar; Oey, Elia; Hansopaheluwakan, Scherly
SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 1 (2023): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v5i2.9265

Abstract

This community service aims to introduce the international business management concept to high school students. The program lasted around a month and was divided into 13 sessions in the form of online training. Two steps were taken to conduct the community service. The first step was to develop the training content and the second step was to deliver the online training program. 553 high school students in 2021 and 188 high school students in 2022 were selected to attend the program. However, in 2021 only 59 and in 2022 only 4 high school students participated in all sessions. The decreasing rate of attendance is alarming even though after finishing the online training sessions, the participants gained new knowledge related to the international business management concept. Hence, this paper aims to evaluate the community service program.
Influencer Marketing Impact on Consumer Trust in Cross-Border E-Commerce Transactions Hansopaheluwakan, Scherly; Budiarto, Arif; Nuryana, Ida; Amien, Neneng Nurbaeti; Virgantari, Fitria
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3992

Abstract

This study explores how influencer marketing influences consumer trust in cross-border e-commerce, an emerging focus in digital marketing. Using a qualitative approach through literature review and library research, it investigates the connection between influencer marketing and consumer behaviour in international markets. The primary focus is on how influencer credibility, engagement, and cultural adaptation influence consumer trust when purchasing from international brands. The review reveals that influencer marketing plays a critical role in reducing perceived risks in cross-border transactions by providing social proof and authenticity, particularly when influencers align their content with local cultural norms. The findings indicate that both macro and micro-influencers play an important role, though their effectiveness depends on the target market and campaign objectives. Micro-influencers tend to perform better in niche markets because of their strong engagement and authenticity, while macro-influencers offer wider reach and authority, making them valuable for large-scale cross-border campaigns. This highlights the need to select appropriate influencers and tailor strategies to cultural contexts for successful international marketing efforts.
Co-Authors Aji Irawan, Damar Amien, Neneng Nurbaeti Arif Budiarto Fitria Virgantari Gosal, Mario Jeremy Hayanimasy, Ratu Allysa Ida Nuryana, Ida Oey, Elia Vannessa, Vannessa Vinson, Darren