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All Journal Studi Ilmu Manajemen dan Organisasi TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
riduansah, riduansah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH INSENTIF DAN MOTIVASI TERHADAP KINERJA KARYAWAN BUCCHERI DI SAMARINDA Dwi Sampurni, Aprilia; Riduansah, Riduansah
Tinta Nusantara 2018 Vol.1 Vol 10 No 1 (2024): JURNAL TINTA NUSANTARA
Publisher : Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55770/tn.v10i1.148

Abstract

The aim of this research is to determine the influence of incentives and motivation on the performance of Buccheri employees in Samarinda. This type of research is quantitative research with a sample of 35 respondents. Primary data uses a questionnaire in the form of statements with a Likert scale which is distributed to Buccheri employees using Google Form. Data analysis collection tools use multiple linear regression tests, but instrument tests use multiple regression tests, partial correlation tests (r), coefficient of determination tests, Classical Assumption Tests. The hypothesis test uses the t test and F test with SPSS tools. The research results show that the incentive variable (X1) has a significant effect on employee performance at Buccheri Samarinda. the first hypothesis is accepted. Then the motivation variable (X2) has a significant effect on employee performance at Buccheri Samarinda, the second hypothesis is accepted and the incentive and motivation variables simultaneously (simultaneously) influence the performance of Buccheri employees in Samarinda, the third hypothesis is accepted. The influence that the incentive and motivation variables together have on employee performance is 51.5%, while 48.5% is influenced by other factors
Pengaruh Viral Marketing terhadap Buying Decisions: Peran Moderasi Herd Behavior Santoso, Bejo; Maulidani, Yurdi; Riduansah, Riduansah; Saiful , Saiful; Hakim, Reza Luqman
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3953

Abstract

Purpose: This study aims to deepen the understanding of the influence of viral marketing on consumer buying decisions by positioning consumer psychology, specifically herd behavior, as a moderating variable in the relationship between viral marketing and buying decisions. Methodology: This causal study examines the impact of viral marketing on consumer buying decisions and the role of herd behavior in influencing this relationship among users of Facebook, Instagram, YouTube, and TikTok in Samarinda City. The research method used is PLS-SEM, with a total of 65 respondents. Results: Viral marketing significantly affects buying decisions. This indicates that more effective and extensive marketing efforts to make a product viral increase the likelihood of consumers making a purchase. However, herd behavior, as a moderating variable, does not show a significant effect. While herd behavior, which refers to a person’s tendency to follow others’ decisions, may influence buying decisions, its impact is not strong enough in the context of viral marketing and buying decisions. Limitations: This study focuses on users of social media platforms in Samarinda City with the largest number of users, namely Facebook, Instagram, YouTube, and TikTok, who have been exposed to viral products. With fewer than 100 respondents, the results of this study cannot serve as a strong enough basis to explain consumer behavior in general with regard to various types of viral products. Contribution: The study highlights that viral marketing plays a crucial role in driving consumer buying decisions, but the influence of herd behavior as a moderating factor is not significant. This opens the door for further research into other factors that might strengthen the relationship between viral marketing and buying decisions.
Co-Authors Dwi Sampurni, Aprilia Hakim, Reza Luqman Maulidani, Yurdi Saiful , Saiful Santoso, Bejo