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All Journal JUAN: Jurnal Pengabdian Nusantara Jurnal Publikasi Ekonomi dan Akuntansi
Santoso, Bejo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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COACHING CLINIC: METODOLOGI DAN KONSTRUKSI TEORI ILMU MANAJEMEN DI STIMI SAMARINDA Kusumah, Angga; Suyudi, Muhammad; Cahyono, Aris Tri; Rahman, Fatahul; Santoso, Bejo; Maulidani, Yurdi; Nurhaliza, Putri
JUAN: Jurnal Pengabdian Nusantara Vol. 2 No. 4 (2025): Oktober 2025
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/juan.v2.i4.180

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kemampuan peserta dalam metodologi dan proses konstruksi teori melalui pengembangan atau mengadaptasi teori yang telah ada agar relevan dengan konteks manajerial kontemporer. Selain itu, kegiatan ini menekankan pentingnya pemilihan metode penelitian yang tepat agar hasil penelitian memiliki validitas dan reliabilitas yang tinggi yang sesuai dengan etika akademik dan standar keilmuan manajemen. Coaching Clinic ini diharapkan menjadi sarana pembentukan paradigma ilmiah yang mendukung pengembangan ilmu manajemen berbasis riset. Metode pelaksanaan dengan pendekatan partisipatif, interaktif dan berbasis praktik ilmiah. Sebanyak 87 peserta yang mengikuti kegiatan ini. Hasil kegiatan dibuktikan dengan tersusunnya framework penelitian yang lebih sistematis dan berbasis teori manajemen yang relevan. Kegiatan ini diharapkan menjadi langkah awal pembentukan budaya riset di kalangan Mahasiswa STIMI Samarinda.
Kepuasan Konsumen dan Positif Ewom di Tiktok Shop: Menguji Peran Pengakuan Sosial dan Pengalaman Emosional Saiful, Saiful; Santoso, Bejo; Maulidani, Yurdi; Romadloni, Mohammad; Hakim, Reza Luqman
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i1.5288

Abstract

This study aims to analyse the influence of customer satisfaction on the decision to engage in positive electronic word of mouth (eWOM) on TikTok Shop, while considering the moderating role of emotional experience and social recognition. The research method employed is Partial Least Squares–Structural Equation Modelling (PLS-SEM), based on a survey of 100 TikTok Shop users who had made at least two purchases and previously provided reviews. This approach was chosen because it enables testing of complex relationships between latent variables in consumer behaviour studies. The findings indicate that customer satisfaction alone does not exert a significant effect on the decision to post positive reviews on TikTok Shop. However, when moderated by emotional experience, the relationship between satisfaction and the decision to provide positive reviews becomes significant. This shows that consumers are more motivated to share favourable experiences when they feel emotionally connected to the purchasing process. By contrast, social recognition does not enhance the link between satisfaction and the decision to engage in positive eWOM, suggesting that the desire for acknowledgement from others is not always a decisive factor. These results highlight the importance of emotional factors in shaping consumer behaviour within social commerce platforms. While satisfaction provides a rational basis for evaluation, emotions act as a key driver that converts satisfaction into active sharing behaviour. Theoretically, this study expands the understanding of eWOM dynamics in the context of video-based social commerce. Practically, the findings emphasise the need for businesses to design strategies that not only ensure customer satisfaction but also create emotionally engaging experiences capable of stimulating deeper consumer involvement and voluntary advocacy.
Co-Authors Angga Kusumah, Angga Cahyono, Aris Tri Fatahul Rahman, Fatahul Hakim, Reza Luqman Maulidani, Yurdi Mega Fatimah Rosana Muhammad Suyudi Nurhaliza, Putri Riduansah , Riduansah riduansah, riduansah Romadloni, Mohammad Saiful , Saiful