Article Per Year (5 Year)
p-Index From 2020 - 2025
0.702
P-Index
This Author published in this journals
All Journal Studi Ilmu Manajemen dan Organisasi Innovative: Journal Of Social Science Research JUAN: Jurnal Pengabdian Nusantara
Maulidani, Yurdi
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Pengaruh Servant Leadership Terhadap Keinginan Genenerasi Z Berpindah Pekerjaan Maulidani, Yurdi; Hakim, Reza Luqman; Santoso, Bejo; Riduansah , Riduansah; Saiful , Saiful
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3952

Abstract

Purpose: This study aims to deepen the understanding of the influence of servant leadership on turnover intention, with a case study focused on Generation Z employees in micro enterprises in Samarinda City. Methodology: This study is a causal research aimed at testing the influence of servant leadership on turnover intention among Generation Z employees working in micro enterprises in Samarinda City. The research method used is PLS-SEM, with 65 respondents. Results: Servant leadership can significantly reduce the intention of Generation Z to switch jobs. This means that the stronger the application of leadership principles focused on service, empathy, and employee empowerment, the lower the tendency of Generation Z to leave their jobs. Additionally, it was found that servant leadership can explain 37.00% of the variation in turnover intention. Limitations: This study focuses only on Generation Z employees in micro-enterprises in Samarinda City, with fewer than 100 respondents, so it cannot be used as a sufficiently strong basis to explain the behavior of Generation Z employees in general across different types of businesses. Contribution: This study found that a leadership style that prioritizes employee well-being and the development of positive interpersonal relationships can be an effective strategy in increasing loyalty and reducing turnover intention, particularly among the younger workforce, who tend to switch jobs more easily.
Pengaruh Viral Marketing terhadap Buying Decisions: Peran Moderasi Herd Behavior Santoso, Bejo; Maulidani, Yurdi; Riduansah, Riduansah; Saiful , Saiful; Hakim, Reza Luqman
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3953

Abstract

Purpose: This study aims to deepen the understanding of the influence of viral marketing on consumer buying decisions by positioning consumer psychology, specifically herd behavior, as a moderating variable in the relationship between viral marketing and buying decisions. Methodology: This causal study examines the impact of viral marketing on consumer buying decisions and the role of herd behavior in influencing this relationship among users of Facebook, Instagram, YouTube, and TikTok in Samarinda City. The research method used is PLS-SEM, with a total of 65 respondents. Results: Viral marketing significantly affects buying decisions. This indicates that more effective and extensive marketing efforts to make a product viral increase the likelihood of consumers making a purchase. However, herd behavior, as a moderating variable, does not show a significant effect. While herd behavior, which refers to a person’s tendency to follow others’ decisions, may influence buying decisions, its impact is not strong enough in the context of viral marketing and buying decisions. Limitations: This study focuses on users of social media platforms in Samarinda City with the largest number of users, namely Facebook, Instagram, YouTube, and TikTok, who have been exposed to viral products. With fewer than 100 respondents, the results of this study cannot serve as a strong enough basis to explain consumer behavior in general with regard to various types of viral products. Contribution: The study highlights that viral marketing plays a crucial role in driving consumer buying decisions, but the influence of herd behavior as a moderating factor is not significant. This opens the door for further research into other factors that might strengthen the relationship between viral marketing and buying decisions.
Pengaruh Kualitas Jasa Pelayanan E-Ktp Terhadap Kepuasan Masyarakat di Kelurahan Bandara Kota Samarinda Mihani, Mihani; Saiful, Saiful; Maulidani, Yurdi
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20696

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui tanggapan masyarakat mengenai kualitas jasa pelayanan Kelurahan Bandara Kota Samarinda. Untuk mengetahui harapan masyarakat mengenai jasa pelayanan E KTP di Kelurahan Bandara Kota Samarinda. Untuk mengetahui besarnya pengaruh kualitas jasa pelayanan Kelurahan Bandara Kota Samarinda terhadap kepuasan masyarakat dalam penerbitan surat rekomendasi. Berdasarkan hasil analisa Koefisien Korelasi Rank Spearman yang ditujukan untuk mengetahui pengaruh kualitas jasa pelayanan Kelurahan Bandara Samarinda terhadap kepuasan masyarakat menunjukan bahwa terdapat hubungan yang kuat. Hal ini dapat dilihat dari nilai rs sebesar 0.742 (positif) dengan tingkat interprestasi koefisien korelasi. Sedangkan berdasarkan analisis uji hipotesis dengan menggunakan distribusi t, diperoleh hasil thitung > ttabel = 5.855 > 1.701, dengan demikian kita dapat menolak Ho dan menerima Ha, berarti kualitas pelayanan yang baik mempunyai hubungan positif dengan kepuasan konsumen. Dengan hasil koefisien determinasi sebesar 55.06%, dapat disimpulkan bahwa kepuasan masyarakat dipengaruhi oleh kualitas jasa pelayanan sebesar 55.06%. Sedangkan sisanya yaitu sebesar 44.94% dipengaruhi oleh variabel-variabel lain yang tidak diteliti dalam penelitian ini.
COACHING CLINIC: METODOLOGI DAN KONSTRUKSI TEORI ILMU MANAJEMEN DI STIMI SAMARINDA Kusumah, Angga; Suyudi, Muhammad; Cahyono, Aris Tri; Rahman, Fatahul; Santoso, Bejo; Maulidani, Yurdi; Nurhaliza, Putri
JUAN: Jurnal Pengabdian Nusantara Vol. 2 No. 4 (2025): Oktober 2025
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/juan.v2.i4.180

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kemampuan peserta dalam metodologi dan proses konstruksi teori melalui pengembangan atau mengadaptasi teori yang telah ada agar relevan dengan konteks manajerial kontemporer. Selain itu, kegiatan ini menekankan pentingnya pemilihan metode penelitian yang tepat agar hasil penelitian memiliki validitas dan reliabilitas yang tinggi yang sesuai dengan etika akademik dan standar keilmuan manajemen. Coaching Clinic ini diharapkan menjadi sarana pembentukan paradigma ilmiah yang mendukung pengembangan ilmu manajemen berbasis riset. Metode pelaksanaan dengan pendekatan partisipatif, interaktif dan berbasis praktik ilmiah. Sebanyak 87 peserta yang mengikuti kegiatan ini. Hasil kegiatan dibuktikan dengan tersusunnya framework penelitian yang lebih sistematis dan berbasis teori manajemen yang relevan. Kegiatan ini diharapkan menjadi langkah awal pembentukan budaya riset di kalangan Mahasiswa STIMI Samarinda.
Co-Authors Angga Kusumah, Angga Cahyono, Aris Tri Fatahul Rahman, Fatahul Hakim, Reza Luqman Mihani, Mihani Muhammad Suyudi Nurhaliza, Putri Riduansah , Riduansah riduansah, riduansah Saiful , Saiful Saiful Saiful Santoso, Bejo