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All Journal JURNAL KONSELING GUSJIGANG Jurnal Elastisitas : Kajian Pendidikan Ekonomi, Ilmu Ekonomi, dan Kewirausahaan Business and Enterpreneurship Journal (BEJ)
Hasanah, Annisa Uswatun
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Economics, Econometrics & Finance Education Social Sciences

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PENGARUH KUALITAS PRODUK, HARGA, PROMOSI DAN LOKASI TERHADAP KEPUASAN KONSUMEN Rahmawati, Intan; Andhika, Akbar; Hasanah, Annisa Uswatun; Sanjaya, Vicky F
Jurnal Elastisitas: Kajian Pendidikan Ekonomi, Ilmu Ekonomi, dan Kewirausahaan Vol 2 No 2 (2020): Elastiisitas
Publisher : LPPM STKIP PGRI Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of product quality, price, promotion and location on customer satisfaction. The method used in this study was a cross-sectional survey design. The sample in this study were consumers of the cafe inspirational corner with a total of 98 respondents. The statistical test was performed using the PLS-based Structural Equation Modeling. The validity test uses the loading factor value, while the reliability test uses the Cronbach'c alpha value, composite reliability and Average Variance Extracted (AVE). After all the results of the indicator items used in this study were valid and reliable, then the hypothesis was tested. Of the four hypotheses proposed, all are supported. The conclusion of this research is the importance of maintaining good product quality, price, promotion and location in order to get customer satisfaction
Pengaruh Kualitas Produk Harga, Promosi dan Lokasi Terhadap Kepuasan Konsumen (Study Kasus Cafe Inspirasi Corner) Andhika, Akbar; Hasanah, Annisa Uswatun; Rahmawati, Intan; Sanjaya, Vicky F
Business and Enterpreneurship Journal (BEJ) Vol 1, No 2 (2020)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/bej.v1i2.511

Abstract

AbstractPenelitian ini bertujuan untuk menguji pengaruh Kualitas produk, harga, promosi dan lokasi terhadap kepuasan konsumen. Metode yang digunakan dalam penelitian ini dengan desain survey secara crossectional. Sampel dalam penelitian ini merupakan konsumen dari cafe inspirasi corner dengan jumlah 98 responden. Uji statistik dilakukan dengan menggunakan Structurel Equation Modelling berbasi PLS.  Uji validitas menggunakan nilai faktor loading, sedangkan uji reliabilitas menggunakan nilai cronbach’c alpha, composite reliability dan Average Variance Extracted (AVE). Setelah seluruh Hasil item indikator yang digunakan dalam penelitian ini valid dan reliabel, selanjutnya dilakukan uji hipotesis. Dari ke empat Hipotesis yang diajukan seluruhnya terdukung. Kesimpulan dari penelitian ini adalah pentingnya menjaga Kualitas Produk, Harga, Promosi dan Lokasi secara baik agar mendapatkan Kepuasan Konsumen. Kata Kunci: Kualitas produk, Harga, Promosi, Lokasi, Kepuasan Konsumen.
Analisis Self Disclosure dengan Minat Layanan Konseling Siswa SMK Hasanah, Annisa Uswatun; Setiyowati, Arbin Janu; Multisari, Widya
JURNAL KONSELING GUSJIGANG Vol 9, No 2 (2023): Jurnal Konseling Gusjigang Desember 2023
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jkg.v9i2.8693

Abstract

Visits of counseling services for Adi Husada Health Vocational High School students have decreased for 2 last years from 44 students in 2019/2020 to 17 students in 2020/2021. The one of interest internal factors of students that encourage to participate in counseling services which is self disclosure to students. The purpose of this research is to review the relationship between a self disclosure variables and interest of counseling services. The self disclosure instrument was structured according to DeVito’s theory (1986) and the interest of counseling services was based on interest theory by Winkel’s (2010). This research method use a quantitative correlation research with simple random sampling technique with sample are 125 students. Self disclosure results obtained as much as 68% in high category and 98% in very high category. There is no relationship between two variables with correlation number of 0,068. The conclusion is a high self disclosure doesn’t determine a high interest in counseling services and a low self disclosure doesn’t determine a low interest in counseling services. As suggestion, for further research are use  more variables that allow for relationship between self disclosure and interest in counseling services. And for counselors are be more active to offer the students about counseling services.
Co-Authors Andhika, Akbar Arbin Janu Setiyowati, Arbin Intan Rahmawati Vicky F Sanjaya Widya Multisari