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All Journal Petra International journal of Business Studies (IJBS) International Journal of Social Service and Research Journal of Social Science International Journal of Financial and Investment Studies Jurnal Riset Ekonomi, Manajemen, dan Bisnis
Tarigan, Ruth Srininta
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Millennials' Purchase Intention Towards Online Travel Agent in Indonesia Tarigan, Ruth Srininta; ,, Jacqueline
Petra International Journal of Business Studies Vol 1 No 1 (2018): JUNE 2018
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.1.1.23–34

Abstract

This study investigates the factors that impact Indonesian millennials when purchasing airline tickets through the Online Travel Agent. Millennials’ purchase intention is the focus of this study because millennial is half of Indonesia’s financially strong population and is tech-savvy. Thus this generation is very likely to shop online. Four factors proposed in this study, namely ease of payment, trust, benefits of online shopping, and information quality, were hypothesized to affect millennial's purchasing decision. Data is gathered from millennials who have bought airline tickets online. The questionnaire is spread online, and data from 94 valid respondents is collected. To test the hypotheses, the data is analyzed with Multiple Linear Regression using SPSS. The adjusted r-square result is 0.483, which means that 48.3% of the variability of the dependent variable is explained by the four independent variables. While the t-test result suggests that, out of the four factors previously found to affect purchase intention in general, only three affect millennials’ purchase intention, namely ease of payment, trust, and benefits of online shopping. Information quality is found to have an insignificant effect towards millennials’ purchase intention.
FACTORS INFLUENCING THE ENGAGEMENT OF MILLENNIAL EMPLOYEES IN SURABAYA-INDONESIA Bella Vania; Winda Christanto; Juliana Caesaria Tandung; Ruth Srininta Tarigan
International Journal of Financial and Investment Studies (IJFIS) Vol 3 No 2 (2022): OCTOBER 2022
Publisher : Finance and Investment Program, School of Business and Management - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijfis.3.2.69-78

Abstract

Engaged employees tend to produce better results, which no doubt will bring benefits to organizations. Unfortunately, in Indonesia, only 25% of Millennial employees are engaged, while Millennial employees have occupied 35% of the total workforce. This research aims to identify the influence of the seven determinants of employee engagement, namely work environment, leadership, co-worker relationship, training and career development, compensation, organizational policies, and workplace well-being, on the engagement level of Millenial employees in one of the fastest growing industry in Indonesia, which is the Cafe and Restaurant Industry. The initial 115 data have been gathered, and multiple regression analysis shows that the seven determinants explained 93.6% of the variance in employee engagement (Adjusted R2=0.936, F=239.174, p<.000). Furthermore, only five factors show a significant individual influence on the engagement level: leadership (b=328, p<.000), co-worker relationship (b=.239, p<.004), training and career development (b=254, p<.011), compensation (b=383, p<.001), and workplace well-being (b=176, p<.005). Implications for these findings are discussed in the full paper.
Assessing The Effects Of Product VS Country Image And Hedonic VS Utilitarian Messaging On Brand Attitude Maria Natalia Damayanti Maer; Ruth Tarigan; Indra Pratama; Feline Gozal
Journal Of Social Science (JoSS) Vol 3 No 3 (2024): JOSS : Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i2.286

Abstract

This study aims to analyze the most effective strategy to obtain the most favorable brand attitude when promoting a brand. It examines the effectiveness of a product or country image, as well as the hedonistic and utilitarian message towards the brand attitude of a product. This study also includes the moderating effect of brand sustainability to observe the effect of a good or bad sustainability image on the brand attitude of a product. This study uses an experimental approach using a fictitious Swiss chocolate brand with either a hedonistic or utilitarian-focused message, followed by a display of a country or product image, as well as a sustainability report using the Chocolate Scorecard as a template. The participants are then given a set of four bipolar items before and after the sustainability report to rate the brand attitude of the product. The results show a non-significant relationship between hedonistic and utilitarian messages towards brand attitude, while it shows a significant relationship between country and product image towards brand attitude. The results also show that a sustainable label shows a similar positive impact towards brand attitude, while a non-sustainable label has a more adverse impact on product image compared to country image.
THE EFFECT OF CELEBRITY ENDORSEMENT ON PURCHASE INTENTION Tarigan, Ruth Srininta; Tandung, Juliana Caesaria; Sutrisno, Ansell Kevyn; Viriyani, Viriyani
International Journal of Financial and Investment Studies (IJFIS) Vol 4 No 1 (2023): APRIL 2023
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijfis.4.1.50-62

Abstract

The utilization of celebrity endorsement as a marketing strategy has gained widespread popularity across various industries, including the electronic industry. The objective of this study is to assess the correlation between celebrity endorsement and purchase intention, specifically through brand image. The analysis compares the relationship between variables at two levels: industry and brand, each at varying levels of maturity. Results indicate that at the industry level, brand image plays a positive mediating role in the relationship between celebrity endorsement and purchase intention, despite a negative direct relationship between the two. At the brand level, celebrity endorsement has a negative impact on purchase intention for Samsung, while exhibiting no significant effect on Vivo brand. However, brand image positively mediates the relationship between the two. Furthermore, multigroup analysis reveals that the difference in effect between the two brands is not statistically significant.
Examining Indonesian Consumer Willingness to Adopt Solar PV: The Effect of Green Consumption, Price Value, Social Influence, and Facilitating Conditions Mathilda, Ancilla; Theodora, Gabriella; Tarigan, Ruth Srininta
International Journal of Social Service and Research Vol. 4 No. 03 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i03.740

Abstract

Existing research on solar energy in Indonesia often explores the macroeconomic factors influencing the slow adoption of solar photovoltaic (PV) systems. In contrast, this study places a specific emphasis on the individual consumers' inclination to embrace the technology. The primary research objectives involve examining the impact of price value, green consumption value, social influence, and facilitating conditions on behavioral intention. Data were gathered from a final sample of 210 valid respondents through simple random sampling and subsequently analyzed using PLS-SEM. The results indicate that price value, green consumption value, and facilitating conditions significantly and positively contribute to the intention to adopt solar panels. Conversely, social influence plays an insignificant role in the decision-making process. These findings offer valuable insights that can inform policy initiatives and enhance marketing strategies for promoting renewable energy solutions in Indonesia.
The Effect of Green Country Image on Green Trust on Purchase Intention in the Case of Electric and Hybrid Cars in Indonesia Halim, Elaine Stacey; Talim, Anastasia; Tarigan, Ruth Srininta; Maer, Maria Natalia Damayanti
Jurnal Riset Ekonomi, Manajemen, dan Bisnis Vol. 2 No. 1 (2025): Mei 2025
Publisher : Universitas Kristen Petra dan Ikatan Sarjana Ekonomi Indonesia Cabang Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jremb.2.1.39-50

Abstract

This study investigates the influence of South Korea's green image on Indonesian consumers' trust and purchase intentions regarding electric and hybrid vehicles among Indonesian consumers. As global environmental concerns intensify, understanding how perceptions of a country's environmental commitment influence consumer behavior in the automotive sector is essential for promoting sustainable transportation solutions. This study fills a substantial void in current literature regarding the influence of South Korea's green image on Indonesian consumers, particularly considering Indonesia's escalating environmental challenges. Utilizing an online survey administered to Indonesian participants, the study employs PLS-SEM to investigate the relationships among green country image, green trust, and purchase intentions. The findings reveal that South Korea’s cognitive green image positively correlates purchase intentions, while its affective green image significantly impacts both trust and purchasing decisions. However, the study also finds that affective dimensions do not directly translate into purchase intentions, suggesting that emotional connections may be insufficient without corresponding cognitive evaluations. The results underscore the importance of a robust green country image in enhancing consumer trust and encouraging purchases of environmentally friendly vehicles. Consequently, marketers should strategically leverage both rational and emotional aspects of national image in their campaigns to effectively influence consumer attitudes and behaviors within Indonesia's automotive market. This research emphasizes the necessity for companies and policymakers to prioritize strong environmental commitments in their marketing strategies to foster sustainable transportation solutions.
Co-Authors ,, Jacqueline Bella Vania Feline Gozal Halim, Elaine Stacey Indra Pratama Juliana Caesaria Tandung Juliana Caesaria Tandung, Juliana Caesaria Maer, Maria Natalia Damayanti Maria Natalia Damayanti Maer Mathilda, Ancilla Sutrisno, Ansell Kevyn Talim, Anastasia Theodora, Gabriella Viriyani, Viriyani Winda Christanto