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All Journal SUBAKTYA, Unpar Community Service Journal Jurnal Riset Ekonomi, Manajemen, dan Bisnis
Maer, Maria Natalia Damayanti
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Effect of Green Country Image on Green Trust on Purchase Intention in the Case of Electric and Hybrid Cars in Indonesia Halim, Elaine Stacey; Talim, Anastasia; Tarigan, Ruth Srininta; Maer, Maria Natalia Damayanti
Jurnal Riset Ekonomi, Manajemen, dan Bisnis Vol. 2 No. 1 (2025): Mei 2025
Publisher : Universitas Kristen Petra dan Ikatan Sarjana Ekonomi Indonesia Cabang Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jremb.2.1.39-50

Abstract

This study investigates the influence of South Korea's green image on Indonesian consumers' trust and purchase intentions regarding electric and hybrid vehicles among Indonesian consumers. As global environmental concerns intensify, understanding how perceptions of a country's environmental commitment influence consumer behavior in the automotive sector is essential for promoting sustainable transportation solutions. This study fills a substantial void in current literature regarding the influence of South Korea's green image on Indonesian consumers, particularly considering Indonesia's escalating environmental challenges. Utilizing an online survey administered to Indonesian participants, the study employs PLS-SEM to investigate the relationships among green country image, green trust, and purchase intentions. The findings reveal that South Korea’s cognitive green image positively correlates purchase intentions, while its affective green image significantly impacts both trust and purchasing decisions. However, the study also finds that affective dimensions do not directly translate into purchase intentions, suggesting that emotional connections may be insufficient without corresponding cognitive evaluations. The results underscore the importance of a robust green country image in enhancing consumer trust and encouraging purchases of environmentally friendly vehicles. Consequently, marketers should strategically leverage both rational and emotional aspects of national image in their campaigns to effectively influence consumer attitudes and behaviors within Indonesia's automotive market. This research emphasizes the necessity for companies and policymakers to prioritize strong environmental commitments in their marketing strategies to foster sustainable transportation solutions.
EMPOWERING KLATEN BAMAGNAS COMMUNITY THROUGH DIGITAL MARKETING TRAINING Ricky; Tarigan, Ruth Srininta; Proboyo, Adelina; Maer, Maria Natalia Damayanti; Soetanto, Tessa
SUBAKTYA: UNPAR COMMUNITY SERVICE JOURNAL Vol. 2 No. 2 (2025): (DESEMBER 2025) SUBAKTYA: UNPAR Community Service Journal
Publisher : Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/sucsj.v2i2.9649.64-81

Abstract

To support the digital transformation program from the Ministry of Religious Af airs, BAMAGNAS in Klaten acknowledged the necessity of providing its members with the knowledge that is essential to thrive in the modern digital economy. This knowledge can be taught to their congregation afterwards, particularly in digital marketing, so that they can establish a successful and sustainable business in this digital era. This workshop aimed to teach participants about the significance of digital marketing, including online promotion, how to use promotional  media effectively, and how to create engaging content. The workshop taught participants how to use social media platforms like Shopee and Instagram and to produce visually appealing content. The training approaches used are presentations, interactive group discussions, and  practical activities for all participants. At the end of the training, results showed an improvement in participants' understanding of the  necessity of digital marketing and the creation of interesting promotional content.
Co-Authors Adelina Proboyo, Adelina Halim, Elaine Stacey Ricky Soetanto, Tessa Talim, Anastasia Tarigan, Ruth Srininta