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Influence of Ratings and Online Customer Reviews on Purchase Decisions in The Shopee Marketplace Mubarok, Zaki; Husaini, Fauzan; Prihandayani, Riska Dwi; Qolbi, Tazkiyah Ainul
Syari'ah Economics Vol 7 No 2 (2023): Islamic Economic Studies
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Darussalam (UID) | Islamic University of Darussalam, Ciamis, Jawa Barat, INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36667/se.v7i2.1981

Abstract

This study aims to examine the effect of customer ratings and reviews on purchase decisions on Shopee. This research used multiple linear regression to estimate the determinants of purchase decision on Shopee. Data was collected through a questionnaire and analyzed to test the relationship between variables. The descriptive verification method aims to describe whether the facts are true or not and explain the relationship between variables by collecting, processing, analyzing and interpreting data in statistical hypothesis testing. The results showed that partially, rating and customer reviews have a positive and significant effect on purchase decisions. At the same time, customer ratings and reviews simultaneously have a positive and significant effect on purchase decisions.
Economic agglomeration potential and base: A location quotient, shift-share, and intersectoral backward-forward linkage analysis Qolbi, Tazkiyah Ainul
Journal of Economic Resilience and Sustainable Development Vol. 3 No. 1: (February) 2026
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/ersud.v3i1.2026.3130

Abstract

Background: Agglomeration economy not only occurs in metropolitan cities, but can also developing in various other regions that have potential economy. Every area own potential for form agglomeration economy as effort create centers industry new. Methods: This study uses secondary data in the form of 2010 ADHK GRDP according to Business Fields 2019-2023 and Indonesia's Input-Output based on Transaction Domestic Based on Producer Prices According to Business Sector in 2016 and 2020. The GRDP variable is used For count Location Quotient (LQ) and Shift Share, while Input-Output data is used For analyzing Backward-Forward Linkage. Data analysis using device RStudio software. Findings: Period 2019-2023 shows​ transformation gradually going to economy agglomeration economy in the former region Banyumas Residency, with Purbalingga as the fastest diversification engine, Banyumas as knot service public and finance, Cilacap on logistics and accommodation which is increasingly strong, and Banjarnegara stable in agriculture with acceleration tourism. Furthermore, the analysis of sectoral linkages identifies a significant potential for current non-progressive sectors to transition into dynamic-base classifications through enhanced value-added integration. Conclusion: This study concludes that the Former Banyumas Residency is transitioning into a functional economic agglomeration where Purbalingga and Banjarnegara serve as essential upstream agricultural bases, while Cilacap and Banyumas act as downstream hubs for manufacturing and services. Novelty/Originality of this article: Novelty study This namely integration three method analysis regional economy. Temporal analysis of post-pandemic economic shift. Focus research in non-metropolitan areas, namely Former Residency Banyumas. Approach new in evaluate potential agglomeration sectoral.