Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS)
Mariana F, R. Adjeng
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Kualitas Produk, Citra Merek, dan Harga Terhadap Keputusan Pembelian Produk Skin Care Ms Glow di E-Commerce Shopee @msglowofficialshop Kurniawan; Mariana F, R. Adjeng
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 1 (2024): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Desember 2024 - Januari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i1.3271

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh kualitas produk, citra merek dan harga tethadap keputasan pembelian produk skin care MS Glow di e-commerce Shopee. Teknik pengumpulan data menggunakan kuesioner yang disebar dengan jumlah responden sebanyak 100 responden. Metode yang digunakan adalah deskriptif verifikatif dengan pendekatan kuantitatif. Alat statistik yang digunakan adalah SPSS versi 26 menggunakan uji regresi linear berganda. Hasil penelitian ini menunjukkan bahwa kualitas produk, citra merek dan harga berada pada titik kontinum setuju. Hasil uji statistik variabel kualitas produk, citra merek dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian.
“Ono rego ono rupo”: Empirical Investigation of Intention to Purchase in Javanese Philosophy Mariana F, R. Adjeng; Johan, Ahmad; Oktavian, Rizky Ferari; Krishti, Aghnia
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.009

Abstract

Objectives: The development of technology and information is increasing, as evidenced by the substantial sales of smartphones with various designs and features. Consumers perceive that upon the launch of a new smartphone, the older model becomes obsolete, leading to high levels of electronic waste. This study aims to explore the role of environmental awareness, eco-friendly products, green trust, and consumer attitudes in environmentally friendly smartphone purchases and examines how consumer attitudes mediate these relationships.Methodology: The research adopts the theory of planned behavior and integrates it with the Javanese philosophy of ono rego ono rupo. Questionnaires were distributed to 250 respondents in several cities in Indonesia through an online platform. Structural equation modeling, using Smart-PLS software, was then employed to analyze the data. The study reveals that consumers with high environmental awareness believe that purchasing environmentally friendly smartphones can mitigate various negative aspectsFinding: The study also uncovers a positive relationship between green products, green trust, and green purchase intention, as consumers associate them with good quality, convenience, and features. Practical insights and marketing theories for smartphones are provided based on these findings.
Co-Authors Johan, Ahmad Krishti, Aghnia Kurniawan Oktavian, Rizky Ferari