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Penguatan Perencanaan Keuangan Keluarga pada Pengusaha Kuliner Kawasan Gasibu Mini Antapani Kulon Kota Bandung Bramasto, Ari; Oktavian, Rizky Ferari; Anggadini, Sri Dewi
Jurnal Pengabdian Tri Bhakti Vol 6 No 1 (2024): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/jptb.v6i1.2269

Abstract

Abstract Culinary entrepreneurs in the Gasibu Mini, Bandung, don't have much knowledge about family financial management, don't know much about capital investment, and need insight into capital investment. The fact of life is limited not only today, but it is necessary to think about the future too. Hope for the future will improve, many things in life need to be planned as well as possible, this is also the case with family financial planning. Financial planning for culinary entrepreneurs in Gasmin area does not need to be too complicated. Financial planning is carried out by making expenditure and income in detail. It is also necessary to pay attention to the regularity and neatness of recording so that the family's financial condition can be measured and is able to show whether the family's financial condition is healthy or whether they are experiencing problems. Financial planning is used as a strategy for separating family capital and business capital as an effort to increase efficiency. The aim of PkM activities is to ensure that families of culinary entrepreneurs have clear steps in mapping out financial planning for the future. The implementation method in solving problems is through socializing the importance and use of family financial planning, assistance in using capital investment and other alternatives, continuous assistance for 3 months which in the end can set aside 30% of total income for a better future. Mandatory outputs include publications through journals and news as well as online videos
“Ono rego ono rupo”: Empirical Investigation of Intention to Purchase in Javanese Philosophy Mariana F, R. Adjeng; Johan, Ahmad; Oktavian, Rizky Ferari; Krishti, Aghnia
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.009

Abstract

Objectives: The development of technology and information is increasing, as evidenced by the substantial sales of smartphones with various designs and features. Consumers perceive that upon the launch of a new smartphone, the older model becomes obsolete, leading to high levels of electronic waste. This study aims to explore the role of environmental awareness, eco-friendly products, green trust, and consumer attitudes in environmentally friendly smartphone purchases and examines how consumer attitudes mediate these relationships.Methodology: The research adopts the theory of planned behavior and integrates it with the Javanese philosophy of ono rego ono rupo. Questionnaires were distributed to 250 respondents in several cities in Indonesia through an online platform. Structural equation modeling, using Smart-PLS software, was then employed to analyze the data. The study reveals that consumers with high environmental awareness believe that purchasing environmentally friendly smartphones can mitigate various negative aspectsFinding: The study also uncovers a positive relationship between green products, green trust, and green purchase intention, as consumers associate them with good quality, convenience, and features. Practical insights and marketing theories for smartphones are provided based on these findings.