Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Gadjah Mada International Journal of Business Jurnal Manajemen dan Pemasaran Jasa
Rana, Junaid Ali Saeed
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Service quality, brand equity, and foreign collaboration: Building sustainable competitive advantage in Indonesian private universities Rana, Junaid Ali Saeed; Nawaz, Ahmad
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 2 (2025): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v18i2.22832

Abstract

The increasing presence of foreign universities in Indonesia’s higher education landscape poses both opportunities and competitive pressures for local private institutions. This study investigates how service quality, customer-based brand equity, and foreign university collaboration interact to foster sustainable competitive advantage within this evolving transnational education environment. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) on survey data from 211 students, the findings confirm that service quality significantly enhances customer-based brand equity, which in turn strengthens both foreign collaboration and long-term competitiveness. The analysis further identifies foreign collaboration as a mediating mechanism. It validates a sequential pathway, whereby service quality improves brand equity, which subsequently enables international collaboration and ultimately enhances competitive advantage. By applying a glocalization lens, this research highlights the importance of balancing global standards with local regulatory alignment, student expectations, and cultural relevance. The study contributes to higher education service marketing by providing actionable insights for private universities seeking to improve institutional positioning and for foreign universities pursuing localized expansion.
Digital Nomadism: Remote Work Practices and Emerging Forms of Entrepreneurship Khan, Muhammad Asif; Syamil, Ahmad; Rana, Junaid Ali Saeed; Subekti, Rino; Amin, Noor ul
Gadjah Mada International Journal of Business Vol 28, No 1 (2026): January
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.116100

Abstract

Digital nomadism has become a novel work style, transforming the global economy and jobs while providing entrepreneurial avenues for profit in a rapidly emerging digital economy. Digital nomadism promotes a new way of life that changes cultural attitudes towards and practices of traditional business; that is, workers are using technologies to facilitate remote work from anywhere in the world, even in traveling, rather than being fixed in one office. This mixed-method, exploratory research project investigates the emergence of digital nomadism and how it is redefining entrepreneurship through two inter-related studies: Study 1 focuses on the use of text mining, sentiment analysis, and social network modeling on a broad data layer; Study 2 includes 75 surveys and 28 interviews with entrepreneurs and freelancers about their observations and experiences. The results of this study show that digital nomadism is clustering around internet hubs, such as Southeast Asia, Eastern Europe, and Central locations in Latin America. The operations of digital nomad entrepreneurs and freelancers cluster around major themes such as freelance contracting, start-ups, selling online courses, co-working spaces, and lifestyle travel, all in industries founded on flexibility, creativity, innovation, or technology, education, sustainability, and networking
Co-Authors Amin, Noor ul Khan, Muhammad Asif Nawaz, Ahmad Rino Subekti Syamil, Ahmad