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All Journal Journal of Management - Small and Medium Enterprises (SME's)
Bessie, Juita Lubrina Domina
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Economics, Econometrics & Finance

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ANALYSIS OF THE STRATEGY FOR DEVELOPING THE POTENTIAL OF COMMUNITY-BASED ECOTOURISM (COMMUNITY BASED TOURISM) IN GULA LEMPENG CRAFTSMEN IN LASIANA VILLAGE, KUPANG CITY Bessie, Juita Lubrina Domina; Kasim, Abas; Andriyani, Struce
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20345

Abstract

The process of making Lempeng sugar is still traditional and is an activity that has been passed down from generation to generation by previous ancestors. Unfortunately, palm sugar production is decreasing because palm sap collectors and palm sugar makers have left the industry. The population of the Lontar tree is also endangered; the tree is often cut down for building materials, household furniture, and other art/cultural items, while the Lontar tree takes more than 12 years to be tapped. This study aims to identify internal and external factors of community-based ecotourism potential in Lempeng Sugar craftsmen in Lasiana Village, Kupang City in order to develop appropriate development strategies. This research is a quantitative descriptive research using SWOT. The data collection methods used are observation, interview and questionnaire distribution. Respondents in this study were 30 people. The sampling technique for respondents of the surrounding community and craftsmen was carried out with purposive sampling technique while the visitor respondents used accidental sampling technique. The results showed that Lempeng Sugar craftsmen in Lasiana Village have great potential for community-based ecotourism development. The main strengths lie in the diversity of cultural and natural tourism, local wisdom that is still maintained, and the strategic location near Lasiana Beach. Weaknesses that need to be overcome include an undirected tourism mindset, the decreasing number of craftsmen, and the quality of human resources that still needs to be improved. Opportunities that can be utilized include the increasingly popular trend of community-based tourism, government support, and technological developments for digital promotion. Threats that need to be anticipated include competition with other tourist destinations, negative impacts of tourism on the environment and local culture, and global economic instability. Keywords: Ecotourism; Gula Lempeng; SWOT; Community Based Tourism (CBT)
THE INFLUENCE OF PERCEIVED BENEFITS AND TRUST ON INTEREST IN USING E-WALLET DANA IN KUPANG CITY Bessie, Juita Lubrina Domina; Moenardy, Khalid K.; Benggu, Marlin
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.20614

Abstract

This research was conducted on DANA e-wallet users in Kupang City. This study aims to determine and analyze, both partially and simultaneously, the effect of perceived usefulness and trust on intention to use the e-wallet DANA in Kupang City. This study uses perceived usefulness and trust as independent variables and usage intention as the dependent variable. The number of samples was 100 respondents, with the sampling technique used being purposive sampling. Data collection was carried out using questionnaires, interviews, and literature studies. The data analysis technique used is quantitative descriptive analysis, multiple linear regression analysis, and hypothesis testing through the t-test, F-test, and analysis of the coefficient of determination (R²) using the SPSS 23 application. The results of the descriptive analysis show that overall respondents gave a very good perception assessment of perceived usefulness and trust. The results of the t-test and F-test show that partially perceived usefulness and trust have a significant effect on intention to use. Based on the adjusted R² value, the contribution of the perceived usefulness and trust variables to intention to use is 68.5%. While the remaining 31.5% of the Usage Intention variable is influenced by other variables not discussed in this study, such as risk perception, service features, and level of understanding. For this reason, it is suggested that further researchers can further examine variables outside of this study that can influence intention to use, and not only on DANA e-wallet but also on other types of e-wallets, such as OVO, Gopay, and Shopee Pay. Keywords: Perceived Benefits; Trust; Intention to Use
Co-Authors Andriyani, Struce Benggu, Marlin Kasim, Abas Moenardy, Khalid K.